• Business
  • SEO
    • Content
  • Social Media
  • Branding
  • Ads
  • Others

4 Reasons Why Google Reviews Matter More Than Other Review Sites


If you own a business, you probably know how good it feels when a customer gives you a good review online. What you might not know is how important those reviews are, not just for bringing in new customers but also for your search engine ranking. Especially you should know why Google reviews matter more than other review sites and something that your business can't ignore.

Customers will look for you online before they decide to buy something from you. Google is the review site that is growing the fastest right now, so reviews on Google are more important than ever.

Reviews have a direct effect on the local SEO ranking and are an important part of a strategy for local search marketing. At the same time, it is a very effective way to persuade a customer to buy your product or service.

Customers today expect to see reviews when they search for something on Google. Customer reviews are like recommendations for your business, and they build trust and credibility.

Why Google Reviews Matter More Than Other Review Sites?

COPYRIGHT_MARX: Published on https://marxcommunications.com/why-google-reviews-matter-more-than-other-review-sites/ by Keith Peterson on 2022-10-22T07:36:26.311Z

6 Reasons Why Google Reviews Matter

How high you rank on Google depends directly on how well you handle reviews. The more reviews you have on Google, the higher you will rank among your competitors. Your local search rankings will go up if you get reviews and respond to them. Google will reward you more the more reviews you have. ‍

A Successful Feedback Loop

Reviews are a good way to improve how your customers feel about your business. If you get and read the reviews Google users leave on Google, you'll know what your business is doing right and where it could be better.

Make sure that you can turn negative reviews into positive ones. It's important to respond to bad reviews in a polite way, saying you're sorry and doing your best to fix the problem. This is your chance to show how good you are at customer service.

When you respond to negative reviews, you can also let the customer know that you've heard what they have to say and that you're sorry for the mistake.

Trust And Credibility

As was already said, good reviews make customers more likely to trust your business. Reviews about your business help potential customers trust and believe in you. They are empowering and have a direct effect on your business's bottom line.

Bright Local did a study that showed that about 82% of customers read reviews before making a purchase decision and that 52% of people between the ages of 18 and 54 always read reviews.

When a customer reads a good review, they go back to the website, look for more reviews, call the business, or go to the actual location. 76% of people trust online reviews as much as recommendations from family and friends, which is a good thing because it helps people decide what to buy.

They Influence Purchase Decisions

Online Google reviews can be just what a buyer needs to move from thinking about buying to actually buying. When people read them, they are often looking for reassurance that they are making the right choice.

When people are making a choice, positive online reviews can give them the reassurance they need. But it can also be the other way around. If your business has a low number of stars or a lot of recent bad reviews on Google, customers might choose to go to a competitor instead.

What’s The Importance Of Google Reviews?

Why Google Reviews Are Important

Google reviews increase a company's credibility without cost. Google reviews improve local SEO, level the playing field, boost online reputation, and support mom-and-pop businesses.

Google reviews let good businesses show off to future clients. People can leave corporate reviews online without downloading an app. Reviews make marketing hype, pricey campaigns, and slick text irrelevant.

Yes, those ads and the attractive copy can have a big influence. Since Google company reviews provide transparency and social verification rather than beautiful marketing, they become less relevant.

Any searcher may type in a query and see businesses with customer reviews and make an informed decision on whether to connect with that business with favorable reviews driving them toward conversion.

Reviews also help businesses compete in local SEO. Google reviews can boost local search rankings for any business. Google may rank a local running shoe store higher in local search results if it feels it offers a better experience than a retail giant. Retail behemoth follows suit.

People Also Ask

Do Google Reviews Even Matter?

They are important because they are linked to your business and can be seen by anyone who searches for your business on Google, no matter how many clicks it takes. It is important for business owners to know how people feel about their company. Always respond to reviews that aren't good.

Why Are Google Reviews Better?

Businesses can get a big boost in credibility from Google reviews without spending a dime. Getting Google reviews has many benefits, such as helping with local SEO, leveling the playing field, improving your online reputation, and helping small businesses.

Why Are Google Reviews More Positive Than Yelp?

Even though a lot of people use Yelp, you'll do better if you focus on your Google reviews. Yelp doesn't get nearly as much traffic as Google does, and Google's reputation among local businesses is much better.


Google business reviews can help your business in three main ways: brand trust, local SEO, and customer feedback. If you aren't already using Google reviews, you may be missing out on benefits that your competitors are taking advantage of.

Google business reviews don't take much time or money, but they can give you great results in a short amount of time. In short, if you're not already doing so, use Google business reviews matter that to other sites because it build trust in your brand, improve your local SEO, and get feedback and insights.

Share: Twitter | Facebook | Linkedin

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • 7 Tactics To Boost B2B Lead Generation With Instagram Stories

    Social Media

    7 Tactics To Boost B2B Lead Generation With Instagram Stories

    A number of strategies are being used to crowdsource marketing minds all across the internet realm. Every month, if not every week, a new platform, tool, or marketing approach develops that alters marketers' capacity to reach their target audience.

  • Developing A Unique And Recognisable Brand Identity


    Developing A Unique And Recognisable Brand Identity

    Your brand identity embodies who you are at your core. Many people confuse the terms "brand" and "logo." While there are certain overlaps, a logo is only a representation of the company. There's a lot more to the brand. When we discuss brand identity, we are discussing who you are, the principles you uphold, and the general character of your business.

  • What Are The Worst Business Ideas Ever? Try To Avoid Mistakes


    What Are The Worst Business Ideas Ever? Try To Avoid Mistakes

    What seemed like a good idea at first doesn't have to change much to become a bad business. We are looking at the worst business ideas right now to make sure that doesn't happen.

  • How To Write A Stunning Meta Description In 2022 - SEO's Future


    How To Write A Stunning Meta Description In 2022 - SEO's Future

    Meta descriptions reached a tipping point in 2021. It was the realization of marketers and SEOs that a snippet of text could influence how users found and interacted with their websites, pages, or apps. But, how to write a stunning meta description in 2022?

  • What Do SEO Agencies Do? Hire Them For Best Results


    What Do SEO Agencies Do? Hire Them For Best Results

    There are a lot of buzzwords and acronyms in the Internet marketing industry, which can make it hard to understand at times. This can be frustrating for a business owner. You keep hearing that SEO is something you "need," but many companies won't tell you exactly what you'll be paying for. But what do SEO agencies do?

  • B2B Value Proposition Examples - Improve Marketing Campaigns


    B2B Value Proposition Examples - Improve Marketing Campaigns

    Making a B2B value proposition that hits a home run is not easy. We have b2b value proposition examples. Your company might be getting ready to bring out a new product. You have a long list of things to do, such as talking to customers, researching competitors, making a GTM strategy, and so on.

  • What Does The Value Proposition Do For Marketers? Critical For Marketing Success


    What Does The Value Proposition Do For Marketers? Critical For Marketing Success

    A value proposition is a sentence that explains why someone should do business with you. It should show a potential customer why your service or product is better than similar ones from your competitors. What does the value proposition do for marketers?

  • Average Website Conversion Rate By Industry - Key Steps To Increase It


    Average Website Conversion Rate By Industry - Key Steps To Increase It

    Conversion is a key part of your paid search strategy. After all, what's the point of advertising if you don't turn a lot of people who look at your site into buyers? Conversion rate optimization lets you get the most out of every penny you spend on PPC by finding the sweet spot that gets the most people to take action. What is the average website conversion rate by industry?

  • Difference Between Advertising And Marketing - Why It Matters?


    Difference Between Advertising And Marketing - Why It Matters?

    Do you think "marketing" and "advertising" mean the same thing when you hear them? Some marketers use the words marketing and advertising interchangeably, calling marketing advertising and advertising marketing. The truth is, though, that these two ideas are very different. Similar, but not the same. Do you know what is the difference between advertising and marketing?

  • Learn How To Build Backlinks To A Cannabis Brand With Our Recommended Strategies

  • Social Media Marketing Ideas And Tips For New Business

  • B2b Content Marketing Strategy - Making Content The King To Bring More Customers

  • Sales Page - Make Them Click The 'Buy' Button

  • Metaverse Property - The Use Of Social Media To Promote Metaverse's Public Recognition