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What Is A White Paper Example?

White paper example - a white paper is a comprehensive report or guide on a certain topic and the issues that it raises. Its purpose is to inform readers and assist them in comprehending and resolving a problem.

A white paper, like an eBook, is a long-form piece of information in the marketing sector. White papers differ from white papers in that they are more technical and in-depth. The facts and opinions mentioned in white papers are frequently backed up by original research or statistics gathered from reputable sources by the publisher. Charts, graphs, tables, and other data visualization tools are frequently used.

Types Of White Papers

A man using laptop with written white papers
A man using laptop with written white papers

There are many different types of white papers that a company might publish.

One form is the backgrounder, which explains in detail the benefits of their product, service, or process.

Another is a problem-solving technique, in which the audience is guided through the solution to an issue that is prevalent in their field.Other forms of white papers merely provide an overview of relevant statistics and data about the state of a given subject or industry. The Content Marketing Institute's Content Marketing Benchmarks Budgets and Trends is an example of this.

Regardless of the format, the content of your white paper should demonstrate your experience in a specific field. Your target audience is looking for information and will seek for an authoritative source – a company that they believe has in-depth understanding of a topic.

Business White Paper Template

Many paragraphs written: Introduction, Converting Your Message Into Visuals That Sticks, Establishing and Executing Your Style
Many paragraphs written: Introduction, Converting Your Message Into Visuals That Sticks, Establishing and Executing Your Style

White papers are written for a variety of purposes by businesses. It's an excellent document for demonstrating a company's knowledge in the subject and attracting investment. A white paper can also be utilized for brand recognition and marketing.

Don't underestimate the power of a well-designed cover page. A attractive cover page, like the cover of a book, will entice readers to open it and read more.

Your readers should be able to guess what the white paper will be about just by looking at it. Create a visual using various icons or use a photo that reflects the topic of your white paper.

Take a look at this sample of a B2B white paper on employee engagement. A manager conversing with one of his team members may well be the two men on the cover.

Marketing White Paper Example

About Hootsuite Enterprise written in a paper
About Hootsuite Enterprise written in a paper

Your message must be remembered if your objective with whitepapers is to promote your services and generate leads for your agency. One approach to do so is to use visuals that look like your target audience.

Someone is hard at work while drinking a cup of coffee in this content marketing white paper template. The following image would appeal to professional marketers you're attempting to attract in a B2B setting:

Let's say you want to write a white paper to promote new technologies or explain how to solve problems with technology. Techies are likely to appreciate a white paper design that is clean, modern, and minimalistic. Minimalist designs are also one of the most popular graphic design trends this year.

Choose a light grey or white as your backdrop color. Then choose graphics that have comparable clean color palettes. This example of a tech white paper has a cool and muted grey palette.

Government White Paper Template

A paper that written "A sugar free society, addressing health concern on children"
A paper that written "A sugar free society, addressing health concern on children"

White papers are written by government bodies to define policy before introducing new bills and legislation. Before adopting broad policy changes, a white paper is an effective instrument for obtaining public comment.

It's critical to keep your readers in mind when creating your white paper. Consider not only what people want to read, but also how they want to read it.

Because your white paper isn't the latest episode of Game of Thrones, it's doubtful that every reader will sit down and read it from beginning to end. In fact, there's a strong possibility they'll want to jump quickly to the parts that interest them the most.

Your readers will enjoy it if you make your page numbers easy to read when they are looking for a specific topic in your white paper.

Take a look at the page numbers in this template for a policy white paper.

Why Do They Call It A White Paper?

The name came up when government documents were color-coded to signify distribution, with white being reserved for the general public. As a result, white papers are used in politics, business, and technical disciplines to educate readers and assist them in making decisions.

What Are Some Good Topics For A White Paper?

Industry trends.Brand solutions.Product or service guides.Data insights and observations.Niche, educational walk-throughs.Common business challenges.

What Is A White Paper In Research?

A white paper is a well-researched report on a certain issue that offers an industry solution to a problem. It is frequently written by a firm to demonstrate their knowledge and experience through facts and proof, but it should not be used to promote or advocate a company's product.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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