• Content
  • Business
  • Social Media
  • Branding
  • Ads
  • How To

Website Migration - Beginner's Guide To A Successful Website Migration


Website migration - Is your website on its way to a brighter future? Whether you're switching hosts or doing a complete redesign, it's critical to migrate your site to its new location correctly.

Are you unsure what that means? You're not by yourself. For those who are unfamiliar with design, development, and search engine optimization, site migrations are a hazy concept (SEO). Let's break down what it means to migrate your website and why it's important for your company's success.

The Basics Of Website Migration

What Does Migrating A Website Mean?

A man using telephone in front of his 2 monitors
A man using telephone in front of his 2 monitors

COPYRIGHT_MARX: Published on https://marxcommunications.com/website-migration/ by Keith Peterson on 2022-05-21T05:26:11.276Z

Site migration is a difficult term to define because it is open to interpretation. A migration is an event that occurs when you make significant changes to your website that can affect its visibility on search engines. For developers and designers, a migration is the act of moving your site from one location to another.

The truth is that both statements are correct. There is a lot of overlap in what constitutes a site migration – these events can range from relatively simple hosting changes to complete website redesigns. The key point is that if you need to relocate your website and redirect all of your old pages, you're dealing with a site migration.

Consider a website migration to be the equivalent of your company moving to a new physical location. Your company has relocated, but you must take precautions to ensure that your customers can reach you at your new location. You must also ensure that your new location has all of the utilities required to run your business. With proper site migration, you can ensure that your users can reach your new website and that your business can continue as usual.

Why Would You Need A Website Migration?

Documents being transferred
Documents being transferred

Site migrations are fairly common; you may not realize you need one. There are numerous reasons why a company might need to migrate its website, many of which may overlap depending on your specific requirements. The following are some common reasons for migrating your website:

A Hosting Change

A hosting change is typically the simplest of all site migrations required by your company. In this case, you'll need to transfer your website's files and database to a new server. Even if you don't make any other changes to your site, that shift will necessitate a migration to ensure a smooth transition.

You might move your website to a new host for a variety of reasons, such as outgrowing the capabilities of your current host, discovering a more cost-effective solution, and so on. Whatever the reason, you'll need to migrate your site to the new hosting provider.

A New CMS Or Ecommerce Platform

Moving your website to a new content management system (CMS) or ecommerce platform is another common reason for a site migration. You may need to switch platforms for a variety of reasons, including improved functionality, key ecommerce capabilities, and so on. Whatever the reason, you'll need to migrate your site to this new platform to ensure a smooth transition.

The complexity of the migration depends on your goal when changing your CMS or ecommerce platform. Each platform has its own rules for moving your old site to its new home. It's like moving into a new building – each location has a different layout, so you'll need to pick up everything and relocate it before the entire office is ready to go.

For example, if you plan to migrate your site from a platform like WordPress to a more robust CMS like Umbraco, you'll need to create new templates for all of your old content. Ecommerce platform migrations are even more difficult because there are so many additional factors that have a direct impact on key business functions. You must ensure that your new ecommerce platform has all of the features you require – CRM integrations, content capabilities, and so on – in order to successfully migrate your old data.

Platform Updates

Even if you aren't switching platforms, you may need to migrate your website. Various platforms release product upgrades over time. Many of these updates are minor in nature, consisting of minor new features, bug fixes, and other similar types of updates.

Other times, your platform may release a major version of an upgrade – even the best technology requires a major update now and then. When that time comes, you may need to migrate your website from the old to the new version of your platform.

The reason for this migration is that, while your platform remains the same, the product is not. Consider this the equivalent of upgrading from a PlayStation 4 to a PlayStation 5 - they're both PlayStation systems, but you'll need to update to take advantage of certain features. For your website, this may imply migrating your old content and ensuring that everything fits perfectly in the new major version of your platform.

Domain Change

A domain change is another common reason for a site migration, whether your company is rebranding or needs to update its URL address. Because you're updating your site at its most basic level, changing your domain necessitates many of the same requirements as changing your content architecture. It's similar to changing your physical address in that you'll need to relocate everything to your new location and notify everyone that they should go there now.

The technical aspect of this type of site migration is simple. Once you have a new domain, you can point it to your web server and ensure that it responds to that domain. The difficult part is ensuring that there are no negative side effects caused by this migration. You certainly don't want your move to lead to 404 errors and a negative impact to your organic traffic.

If your company was previously known by one domain and you changed it, you must ensure that Google and your previous users associate your new domain with the old one. Proactive measures such as keeping hosting or using Cloudflare for the old domain will redirect users to your new site even if they search for the old one. It's similar to forwarding your mail to your new location, except it helps you avoid a significant drop in site traffic because Google and your customers don't know where you've gone.

2 guys shaking hands
2 guys shaking hands

People Also Ask

What Is SEO Site Migration?

An SEO migration is the process of transferring search engine ranking, authority, and indexing signals to reflect a significant change in the structure of your website. When you conduct a website migration, an SEO migration ensures that you do not lose any of your search engine visibility (rankings and traffic).

Does Website Migration Affect SEO?

You are already aware that redesigning your website or migrating to a new domain entails more than just making design decisions or selecting a new domain; it also necessitates careful planning for URL redirection. As a result, this type of move can have a significant impact on the SEO ranking of your website.

How Long Does Website Migration Take?

The amount of data transferred and the complexity of the website determine how long it takes to move a website and its associated mailboxes. Some migrations can take up to three hours, but the average migration time is thirty minutes.

The Bottomline

As you can see, website migrations can be extremely difficult. To succeed with your website migration, you must have a solid plan that is executed with military precision.

With ContentKing, you can monitor both the new staging and production environments: you'll always have fresh data, and you'll be able to easily keep track of on-page SEO changes and you will be proactively notified of any significant changes or issues.

Website migrations are difficult enough as is; there's no reason to make them more difficult by adding work due to a lack of alerts and the need for manual checks.

Share: Twitter | Facebook | Linkedin

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • Public Relations Crisis In PR - Tips On How To Manage This Crisis Efficiently


    Public Relations Crisis In PR - Tips On How To Manage This Crisis Efficiently

    A public relations crisis in PR, or any industry, can be a major challenge for organizations to navigate. It occurs when an organization faces negative publicity or public scrutiny that can significantly damage its reputation and, in turn, its bottom line. In the PR industry specifically, a public relations crisis can be particularly damaging as the organization is expected to have the expertise to manage and prevent such situations.

  • Successful Communications Strategy During COVID-19 - Never Miss Out


    Successful Communications Strategy During COVID-19 - Never Miss Out

    To guarantee a successful communications strategy during COVID-19 pandemic seems to be a daunting task. Nonetheless, it’s still achievable - if you know the right things to do. From being transparent to emphatic, know what it takes to make people listen.

  • What Is A Registered Copyright?


    What Is A Registered Copyright?

    What is a registered copyright? Registered copyright provides the copyright owner with exclusive rights to reproduce, distribute, and display their work and is an important tool for protecting intellectual property.

  • Backlink In Digital Marketing - Boosting Your Website's Visibility


    Backlink In Digital Marketing - Boosting Your Website's Visibility

    In the digital world, every business needs a strong online presence to succeed. But with millions of websites competing for attention, how can you ensure your site stands out? The answer lies in backlinks, a powerful tool for boosting your website's visibility and attracting more traffic. In this guide, we'll explore the importance of backlink in digital marketing.

  • How To Build Backlinks For SEO The Right Way And Improve Your Rankings


    How To Build Backlinks For SEO The Right Way And Improve Your Rankings

    If you're looking to improve your website's search engine ranking and drive more organic traffic to your site, building backlinks is an essential part of any successful SEO strategy. However, it's important to approach link building in the right way to avoid penalties and maximize your results. Know how to build backlinks for SEO the right way and improve your website ranking!

  • Effective B2B Influencer Marketing - Connecting With The Right Influencers


    Effective B2B Influencer Marketing - Connecting With The Right Influencers

    Influencer marketing has been a popular tactic for B2C brands, but it's also gaining momentum in the B2B space. In this article, we'll explore some tips and strategies for effective B2B influencer marketing.

  • Instagram Marketing Strategy Tips - Maximizing Instagram For Marketing

    Social Media

    Instagram Marketing Strategy Tips - Maximizing Instagram For Marketing

    Instagram has become one of the most popular social media platforms for businesses to promote their products and services. In this article, we'll be sharing some Instagram marketing strategy tips to help you create an effective marketing plan for your business.

  • Google Keyword Planner - How To Use The Free Tool For SEO


    Google Keyword Planner - How To Use The Free Tool For SEO

    Google Keyword Planner is a powerful tool that helps businesses and marketers identify the most relevant keywords for their online advertising campaigns. This tool allows users to research and analyze search terms to determine their potential performance in terms of search volume, competition, and cost-per-click. If you're looking to boost your website's visibility on search engines, learning how to use Google Keyword Planner can be a game-changer.

  • Do You Still Need Directory Submissions For Local SEO?


    Do You Still Need Directory Submissions For Local SEO?

    In the world of Local SEO, one of the most important tactics is directory submissions. Directory submissions for local SEO involve submitting your business information to online directories and listing sites to improve your visibility and local search rankings. By including accurate and up-to-date information about your business in these directories, you can make it easier for potential customers to find you online and ultimately drive more traffic to your website or storefront.

  • How To Improve SEO - Strategies To Try First

  • 10 Types Of Backlinks That Boost Your Website SEO

  • Types Of Backlinks For SEO - A Comprehensive Look

  • Conversational Writing Tips - Mastering The Art Of Conversational Writing

  • Advanced Chatgpt Prompt Engineering - Maximizing Efficiency And Personalization