SEO (Search Engine Optimization) is a broad subject that incorporates all the strategies used to optimize a website in such a way that it goes up the rankings on search engine results effectively. SEO professionals examine, assess, and measure the performance of any website using multiple methods.
Back in the old days, many things in SEO were done manually, however, with the evolution of technology, tools took place that made it easier for professionals to measure and audit the SEO performance of websites quickly with minimal effort.
SEO professionals take the help of a variety of tools these days. In this writing, we will try to discuss the top tools used by SEO professionals to help you understand how those tools can help you if you are thinking to make a career in the field of SEO. Further details are given below:
Plagiarism Checker
Have you ever heard the phrase “content is king!”? We bet you have heard that many a time. It has become a cliché in the field of digital marketing and especially SEO. Search engines also tend to appreciate websites that offer unique and valuable content for the targeted audience. By unique, we mean the type of content that includes no duplication or plagiarism.
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Search engines have strict policies against any kind of plagiarism found in the content of any website. SEO professionals know that as well, hence they try to make sure that the content published on the websites is plagiarism-free. They excessively use the plagiarism software to check for plagiarism in their content. There are multiple plagiarism tools available online to help SEO professionals for this purpose, but you should go for a reliable and free plagiarism checker that can perform a plagiarism test on your content without even asking to pay. You can get accurate results and can ensure the uniqueness of your content before using it.
Paraphrasing Tool
It should be understood that a plagiarism checker will only help you check plagiarism in the content. However, if you want to eradicate plagiarized content from any article or blog post, you need to paraphrase it properly. SEO professionals have many other tasks to do. Moreover, there are time constraints as well regarding the task of publishing the content online.
Paraphrasing content manually may take a lot of time, and there are chances of vague sentence structure and grammatical mistakes as well. The best way to deal with such a situation is through the use of a paraphrase tool. SEO professionals often do that, they simply upload the plagiarized content to a reliable online paraphrasing tool and let the technology work to get rid of the plagiarized content.
Image Finder
It may sound a little out of the question, but image finder is used by SEO professionals as well. SEO professionals can use reverse image search to find out images that are relevant to the content of their blog posts to make them more engaging. Moreover, they can use the search by image method to get ideas about the kind of images they should post on their website to capture the attention of the targeted audience.
SEO professionals also use reverse image search to make sure that no other website is using the images that are visual assets of their website without consent. If they find any website that is using images of their website without prior consent, they can ask for a backlink.
Keyword Analyzer
Also known as keyword research or keyword suggestion tool, can be a great help for SEO professionals in bringing organic traffic to a website. If you want to rank your website higher on search engine results, it is necessary to make sure that you use relevant keywords. Your SEO strategy should incorporate keywords used by the targeted audience while searching for anything related to the particular niche of a website.
You can easily find such keywords with the help of a keyword research tool. This tool will help you find the most popular and relevant keywords relevant to you, enabling your website to get on the top of search results and get a higher chunk of traffic. This is why it is one of the most used tools by SEO professionals.
DA PA Checker
According to recent stats, Google takes account of more than 250 distinct factors while ranking a website. Some of those factors are obvious, but you may not know all the factors that are considered while ranking a website. Even if you know all those factors, it will be really difficult for you to keep track of individual factors to ensure the optimum SEO performance of your website or its particular web page.
You need an overall rating scale that can help you understand the SEO performance of your website. This is where DA (Domain Authority) and PA (Page Authority) come into the game. These are algorithmic scales ranging from 0 to 100. You can check the SEO performance of your website or web page with the help of a reliable DA PA checker. Hence, the domain authority checker is excessively used by SEO professionals to keep track of the SEO performance of their website and its competitors.
Conclusion
You must have learned about the top tools used by SEO professionals and the reason behind their use from the information we have discussed above. We hope it will be useful for beginners and experienced SEO professionals as well.