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Top 16 B2B Marketing Experts In 2022

Nowadays, everyone's an expert and an influencer. Everyone is also on social media. In 2020, even celebrity dogs and cats will be regarded as influencers in their areas.

When it comes to B2B marketing thought leaders, the COVID-19 dilemma has pushed the field's specialists and influencers even farther into the digital arena. As speaking chances at events and conferences dried up, influencers across industries turned to Internet channels.

Ann Handley

Ann Handley profile
Ann Handley profile

Ann Handley is a writer who lives in the United Kingdom. Ann Handley is a household name in the world of digital marketing. She was the world's first Chief Content Officer, and Forbes named her one of the "Top 20 Female Bloggers" and "The Most Influential Woman in Social Media." Her books "Everybody Writes" and "Content Rules" were both Wall Street Journal best-sellers.

Ann is quite active on social media, and she frequently takes the time to directly communicate with her fans. Her Twitter page is also a terrific location to get her favorite MarketingProfs blog insights and advice, as well as her own online events and musings.

Ann's blog is the finest way to gain honest insights from her. During a social crisis, one of her latest writings focused on the relevance of brand voice. The article is incredibly pertinent to the present global atmosphere and successfully steering your company through these difficult times.

Jay Baer

Jay Baer profile
Jay Baer profile

Convince & Convert, a marketing strategy agency that owns the world's best content marketing site, is led by Jay Baer. He is also a member of the Professional Speakers Hall of Fame and the Word of Mouth Marketing Hall of Fame, both of which have 200 live members. Jay has worked with over 700 worldwide brands, including 36 Fortune 500 companies, Nike, IBM, and even the United Nations.

His Convince & Convert blog has a wealth of information and advice. Jay writes articles on a regular basis, covering topics such as B2B SEO Strategies. He primarily uses social media to promote his Social Pros and Standing Ovation podcasts, but he will occasionally provide industry insights that he finds intriguing.

Seth Godin

Seth Godin profile
Seth Godin profile

Seth Godin is the founder of Seth's Blog, the largest blog on the internet, with over one million subscribers and 7,000 entries over the previous two decades. He is the founder of altMBA and The Marketing Seminar, as well as a guerrilla marketer, direct marketer, and member of the Marketing Hall of Fame. Godin is a recognized authority on marketing best practices, having written 19 best-selling books, most of which are on marketing.

Reposts and links to his latest Seth's Blog piece account for the majority of his social media activity. Seth, on the other hand, has recently started posting live casts with a number of top industry professionals for his Instagram followers. They talk about a variety of industry-related issues, intermingled with pleasant humorous banter, and answer viewer queries. His piece on Wants and Needs is succinct yet to the point, emphasizing the importance of prioritizing honestly.

Rand Fishkin

Rand Fishkin profile
Rand Fishkin profile

Rand Fishkin, dubbed the "Wizard of Moz," is the undisputed reigning SEO king. He is the co-founder of SparkToro and the former founder and CEO of MOZ, one of the most popular SEO tools. His two books on SEO are well-known in the profession, and his seoMOZ blog, which he started in high school, has become world-renowned. He's also got the most spectacular marriage proposal you've ever heard of.

Rand routinely utilizes LinkedIn and Twitter to promote his current writings and to spotlight various influencers and businesses. He concentrates on the people and companies with which he works and on those who have come up with new approaches to better their digital marketing strategy. One of his most recent postings tackles the age-old question of where to sell a new company or product.

Joe Pulizzi

Joe Pulizzi profile
Joe Pulizzi profile

The Content Marketing Institute, Content Marketing World, and the Orange Effect are all founded by Joe Pulizzi. Corona Marketing, Killing Marketing, Content Inc., and Epic Content Marketing are among his marketing best-sellers, with the latter hailed by Fortune Magazine as a "Must-Read Business Book." This Old Marketing, his podcast, has been downloaded millions of times in over 150 countries.

Joe's social media platforms have a wonderful mix of posts, ranging from personal articles to retweets, as well as some more personal views into his personal life. It's also worthwhile to subscribe to his email for the most up-to-date news and insights. He also shares his thoughts on a regular basis, such as in his post if you're guilty of marketing's cardinal sin.

Adam Grant

Adam Grant profile
Adam Grant profile

For the past seven years, Adam Grant has been the top professor at Wharton Business School. He was named one of the ten most significant management thinkers by Thinkers50, and he was named one of Fortune's 40 Under 40. His Ted speeches have received over 20 million views, and his Ted-sponsored podcast WorkLife is at the top of the streaming charts.

Adam is a fantastic Twitter follower, providing daily personal suggestions and observations. He also recommends a few other people's posts on difficult social problems and adds his own thoughts on the subject. Adam's weekly Granted newsletter, which may also be seen as an archive, is another way to stay up to speed with his nuggets of wisdom.

Dave Gerhardt

Dave Gerhardt profile
Dave Gerhardt profile

Dave Gerhardt is one of the most well-known brand builders in today's B2B sector. He built Drift into one of the fastest-growing SaaS firms in history as its VP, and now he's the CMO of Shopify's most popular app, Privy. Dave runs the DGMG marketing club on Patreon, which has over 1300 members, and his Conversational Marketing Book was one of Amazon's top 20 business books and the #1 in the marketing & sales genres.

He solely uses Twitter and LinkedIn for social media, but he publishes numerous times a day, sharing his thoughts and spotlighting others. He interacts with his followers frequently and has just begun hosting the Ecommerce Marketing Show on a variety of streaming platforms. He is less prolific when it comes to article writing, however one of his most recent posts discussed how to start a podcast and avoid making excuses.

Houston Golden

Houston Golden
Houston Golden

Houston Golden is dubbed the "#1 LinkedIn Marketer" and is part of a fresh generation of B2B influencers. He has directed growth teams and marketing campaigns for companies such as Pioneer, Mindvalley, TEDx, and Volcom, among others, as Co-Founder and CEO of BAMF Media.

In multiple bi-weekly updates about the status of marketing, SEO, and digital market developments, Houston uses his LinkedIn to promote BAMF's latest trends and insights. His Twitter account is primarily dedicated to his musings and favorite quotes that motivate him, as well as shoutouts to his collaborators and partners. The BAMF blog is also a great resource, as evidenced by a recent post on using social media as a key sales channel.

Ryan Deiss

Ryan Deiss profile
Ryan Deiss profile

Ryan Deiss, the CEO and founder of DigitalMarketer.com, has been dubbed "one of the world's leading digital marketers" by Shark Tank's Daymond John. He also developed Scalable.co and Recess.io, and coined the term "Customer Value Optimization" to describe a revolutionary online business strategy.

He doesn't update his blog on a regular basis, but you can find him on the Digital Marketer website providing regular insights, such as his essay on the current marketing commandments. Deiss shares advice for startups, team leaders, and digital marketers on LinkedIn multiple times a week. LinkedIn content is reposted on Twitter and Facebook, and the pieces are normally aggregated every week or so.

Lilach Bullock

Lilach Bullock profile
Lilach Bullock profile

Lilach Bullock is one of the most influential digital marketers today, having been named one of Forbes' Top 20 Women Social Media Influencers. Career Experts called Lilach the #1 Digital Marketer, while Oracle named him the Social Influencer of Europe. She is quite active on social media, constantly reposting and linking to her numerous blog pieces that cover a wide range of topics in digital marketing. Her “7 Common SEO Mistakes to Avoid and How to Fix Them” is one of her most well-known SEO advice. The difficulty with her frequent posting is sifting through the clutter to locate material that is relevant to your business.

Hiten Shah

Hiten Shah profile
Hiten Shah profile

If you want to stay up to date on the latest in SaaS marketing, Hiten Shah's weekly email is a must-read. He is the co-founder of two award-winning analytics startups, KISSmetrics and CrazyEgg, which are among the best in the world.

Hiten also contributes to a variety of online publications, where he writes about SaaS marketing, branding, and B2B marketing. Don't miss out on his tweets; he's usually full of useful information about business, strategic planning, and digital marketing.

Neil Patel

Niel Pattel profile
Niel Pattel profile

Neil Patel is a prolific content developer and co-founder of KISSmetrics and CrazyEgg. His personal website focuses on sharing knowledge that teaches best practices for online company growth. Because of his ability to put very complex concepts into language that is easily understood by all, Neil has become somewhat of a household figure in the digital marketing world.

On his Twitter account, you'll find a wide range of expert insights, both developed and selected from sources all over the web, on topics related to content marketing and sales that are very data-driven, actionable, and transparent.

Steve Farnsworth

Steve Farnsworth profile
Steve Farnsworth profile

Farnsworth is a well-known B2B marketer and the co-founder of software startup Bugwolf. His speciality is developing effective and efficient demand creation material for high-tech B2B enterprises, and he was designated one of Forbes' Top 50 Social Media Influencers.

On his site, you'll find helpful techniques and recommendations designed for marketing executives and other B2B tech professionals. To assist raise brand awareness, establish thought leadership, and promote consumer loyalty, he utilizes his Twitter account to disseminate news, quotes, advice, and connections to important internet resources.

Brian Dean

Brian Dean profile
Brian Dean profile

Backlinko, a marketing website that specializes on SEO teaching and link building tactics, was founded by Brian Dean. Here you'll find SEO tips and methods for B2B enterprises, entrepreneurs, and marketing professionals looking to increase search engine traffic.

Brian also contributes to a number of well-known digital marketing websites on a regular basis. He's made a name for himself as the go-to guy for good link-building techniques. To get in touch with him and find links and other marketing-related stuff, follow him on Twitter.

Doug Kessler

Doug Kessler profile
Doug Kessler profile

Kessler is the creative director and co-founder of Velocity Partners, a well-known digital marketing firm that specializes in branding, demand generation, strategy, and content marketing. The organization is a firm believer in using marketing technologies to produce excellent tales with appealing content.

He tweets frequently about how B2B marketers may use content marketing and social media principles to their businesses. He's also refreshingly candid when it comes to global issues and politics.

Allen Gannett

Allen Gannett profile
Allen Gannett profile

Allen Gannett is the CEO and creator of TrackMaven, an analytics software firm that provides marketers with campaign and content insights across many platforms. He is the youngest expert on our list. Their blog contains a wealth of information regarding content marketing and marketing analytics.

He tweets about how to utilize statistics to better content marketing and distributes resources on best practices in content marketing. His new, unique approach to content, as well as his uncanny ability to appeal to younger audiences with relevant pop culture references, set him apart.

It's difficult to stay out of the doom and gloom zone during a pandemic. Especially as the world of B2B marketing evolves at a breakneck pace in previously unimagined directions. To get a sense of what those paths might be, as well as how B2B marketing will appear once the dust has settled? B2B marketers should go to these professionals for ideas, tricks, best practices, and inspiration because they are a gold mine of useful knowledge. These professionals are wonderful sources of inspiration who impart a plethora of awesome information online, so don't miss out on what they have to say whether you're attempting to promote your brand online or develop a successful lead generation campaign. You should probably follow the above-mentioned influencers and professionals.

Google questions
Google questions

Who Are B2B Influencers?

A B2B influencer is someone who possesses a high level of authority and authenticity, as well as a particular remarkable level of experience in your business. If a movie or television star likes your product and promotes it on social media, that's fantastic, but it's not very relevant to your consumers.

Is B2B Marketing A Good Career?

B2B marketing is an exciting career path to pursue because of the wide range of work you'll be able to do. Furthermore, because there are typically less human and financial resources for B2B marketing, it is far less likely that you will be placed in a specialised 'box.'

Why Do We Need B2B Marketing?

Many B2B businesses are experiencing excellent benefits from content marketing. Creating high-quality content enables these companies to develop their brand/positioning, engage with their target audience, and demonstrate their credibility/authority.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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