Surprising B2B PR Survey Results & Infographic
The informal study, conducted online in March 2021, revealed that social media is by far the most popular method of news distribution, with press releases trailing far behind.
- 94 % of respondents polled claimed they utilize social media to publicize announcements, compared to 71% who said they use press releases. Seventy-five percent said they publish a press release on their company's website, while 68 percent said they send a press release to reporters directly.
- If they could only utilize one promotional tool, 45 percent stated they would use social media, while only 24% said they would issue a press release.
- 49% say they use an online distribution provider like PR Web, while 40% say they use a traditional distribution service like PR Newswire, Business Wire, or Marketwire.
- 45 % stated LinkedIn was the most useful social networking tool, followed by Twitter (35%), Facebook (13%), and Google+ (2%).
While the responders are not necessarily indicative of the entire PR practice world, they are reflective of a new generation of social media-savvy PR professionals and provide insight into the future of B2B public relations: The world is increasingly becoming socially driven. This might have a big impact on how B2B companies handle their public relations. Using social media to reach out directly to consumers and prospects can be one of the most effective ways to spread the news. The survey could have ramifications for traditional PR distribution services, as low-cost distribution options are expected to overtake existing channels.
Don't assume, however, that you should fully forsake conventional public relations strategies. The poll confirms that news announcements may be amplified for free using a variety of channels, including social media, free PR distribution platforms, company websites, and direct contact with reporters. It also implies that the days of issuing a news release through a wire agency are gone. A traditional wire service, such as PR Newswire, Business Wire, or Marketwire, can amplify a message in our experience, especially if you're a publicly traded firm looking to reach analysts and investors. PR Web, an online distribution business, offers a variation of this as part of its financial services package. If you're not a publicly traded company, however, free press release distribution providers, social media, your website, and your own media outreach may suffice. We strongly advise you to put it to the test.
What methods of promotion have you discovered to be the most effective? In the comments area below, we'd love to hear your ideas. But first, take a look at our infographic with the results of the study!
What is the purpose of a public relations survey? A survey done to a general or targeted population of respondents with the goal of sharing the results through company outreach, branded content, press releases, news sources, and journalism channels is known as public relations polling.
What exactly are public relations polls? Public relations surveys are used to gather input from a brand's target audience or the wider public. The survey questions are constructed in a smart way so that the results may be readily turned into catchy headlines and assist highlight an organization's core ideas.
Whether you're a politician, a non-profit organization attempting to raise awareness about a cause, or a company owner wanting to spread a positive message about your products or services, public relations (PR) campaigns are critical to undertake.