• SEO
    • Content
  • Business
  • Social Media
  • Branding
  • Ads
  • How To

Surprising B2B PR Survey Results & Infographic

5.2KShares
202.2KViews

Our survey of B2B PR practices has yielded findings. The main takeaway: Traditional PR approaches are being eaten alive by social media.

The informal study, conducted online in March 2021, revealed that social media is by far the most popular method of news distribution, with press releases trailing far behind.

Infographic Results

  • 94 % of respondents polled claimed they utilize social media to publicize announcements, compared to 71% who said they use press releases. Seventy-five percent said they publish a press release on their company's website, while 68 percent said they send a press release to reporters directly.
  • If they could only utilize one promotional tool, 45 percent stated they would use social media, while only 24% said they would issue a press release.
  • 49% say they use an online distribution provider like PR Web, while 40% say they use a traditional distribution service like PR Newswire, Business Wire, or Marketwire.
  • 45 % stated LinkedIn was the most useful social networking tool, followed by Twitter (35%), Facebook (13%), and Google+ (2%).
Surprising b2b pr survey results infographic show
Surprising b2b pr survey results infographic show

COPYRIGHT_MARX: Published on https://marxcommunications.com/surprising-b2b-pr-survey-results-infographic/ by Keith Peterson on 2021-11-29T00:28:49.380Z

While the responders are not necessarily indicative of the entire PR practice world, they are reflective of a new generation of social media-savvy PR professionals and provide insight into the future of B2B public relations: The world is increasingly becoming socially driven. This might have a big impact on how B2B companies handle their public relations. Using social media to reach out directly to consumers and prospects can be one of the most effective ways to spread the news. The survey could have ramifications for traditional PR distribution services, as low-cost distribution options are expected to overtake existing channels.

Don't assume, however, that you should fully forsake conventional public relations strategies. The poll confirms that news announcements may be amplified for free using a variety of channels, including social media, free PR distribution platforms, company websites, and direct contact with reporters. It also implies that the days of issuing a news release through a wire agency are gone. A traditional wire service, such as PR Newswire, Business Wire, or Marketwire, can amplify a message in our experience, especially if you're a publicly traded firm looking to reach analysts and investors. PR Web, an online distribution business, offers a variation of this as part of its financial services package. If you're not a publicly traded company, however, free press release distribution providers, social media, your website, and your own media outreach may suffice. We strongly advise you to put it to the test.

What methods of promotion have you discovered to be the most effective? In the comments area below, we'd love to hear your ideas. But first, take a look at our infographic with the results of the study!

Best B2B Marketing Campaigns

What Is A PR Survey?

What is the purpose of a public relations survey? A survey done to a general or targeted population of respondents with the goal of sharing the results through company outreach, branded content, press releases, news sources, and journalism channels is known as public relations polling.

How Are Surveys Used In Public Relations?

What exactly are public relations polls? Public relations surveys are used to gather input from a brand's target audience or the wider public. The survey questions are constructed in a smart way so that the results may be readily turned into catchy headlines and assist highlight an organization's core ideas.

What Is PR In Market Research?

Whether you're a politician, a non-profit organization attempting to raise awareness about a cause, or a company owner wanting to spread a positive message about your products or services, public relations (PR) campaigns are critical to undertake.

Share: Twitter | Facebook | Linkedin

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • The Ultimate Guide To Social Media Marketing For Ecommerce: Top 11 Strategies

    Business

    The Ultimate Guide To Social Media Marketing For Ecommerce: Top 11 Strategies

    In this modern era of technology, social media marketing has become crucial for e-commerce businesses seeking to engage with their customers and boost their sales.

  • How To Target Multiple Cities Without Hurting Your SEO

    SEO

    How To Target Multiple Cities Without Hurting Your SEO

    Targeting multiple cities can be a great strategy for expanding your reach and attracting more customers. However, doing so can also hurt your SEO efforts if not done properly. In this article, we'll discuss some tips to target multiple cities without hurting your seo.

  • Any Risk In Deleting A Disavow File?

    SEO

    Any Risk In Deleting A Disavow File?

    Is there any risk in deleting a disavow file? As a website owner, you are likely familiar with the concept of disavowing links. In essence, disavowing is the process of telling Google to ignore certain links that point to your website.

  • Does The CMS Matter For Search Rankings?

    SEO

    Does The CMS Matter For Search Rankings?

    You may be wondering, does the cms matter for search rankings? A content management system (CMS) is an essential tool for creating, organizing, and publishing content on a website. The choice of CMS can significantly affect the user experience, security, and performance of a website.

  • Tips For Writing Social Media Interaction Posts That Get Noticed

    SEO

    Tips For Writing Social Media Interaction Posts That Get Noticed

    In today's fast-paced digital world, social media has become an essential tool for businesses and individuals to connect with their audiences. However, with so much content being shared every day, it's easy for your posts to get lost in the crowd. To stand out and engage your followers, you need to create social media interaction posts that get noticed. Here are some tips writing social media interaction posts.

  • Top 5 Chinese Search Engines & How They Work

    SEO

    Top 5 Chinese Search Engines & How They Work

    In this article, we will explore the top chinese search engines and how they work. As one of the world's largest and most populous countries, China has a thriving internet ecosystem with a plethora of search engines.

  • Improving Brand Awareness & CTR With On-SERP SEO

    SEO

    Improving Brand Awareness & CTR With On-SERP SEO

    In this article, we will explore how on serp seo can improve brand awareness and Click-Through Rates (CTR).

  • B2B Thought Leadership Content - Thought Leadership Is Important For B2B Marketing

    Business

    B2B Thought Leadership Content - Thought Leadership Is Important For B2B Marketing

    Thought leadership is one of the most effective types of content that a B2B marketer can deliver. When done right, B2B thought leadership content offers readers new and relevant information and helps them to make smarter decisions.

  • The Complete Guide To Digital Public Relations (PR) 2023

    Business

    The Complete Guide To Digital Public Relations (PR) 2023

    The field of digital public relations is always developing, evolving, and adjusting to the demands of organizations. As new technologies arise, so do new opportunities for businesses to profit from their use.

  • Is Capital A Good Industry And How Many Jobs Are Available In Capital Goods 2023

  • The Future Of Telecommunications - Top Trends In 2023

  • 7 Top Enterprise Local SEO Challenges & How To Solve Them

  • Rebranding - Know What, When, And How To Do It In 2023

  • How To Analyze Your Content & Craft A Winning Strategy In 2023