• Business
  • SEO
    • Content
  • Social Media
  • Branding
  • Ads
  • Others

Surprising B2B PR Survey Results & Infographic

3.7KShares
145.7KViews

Our survey of B2B PR practices has yielded findings. The main takeaway: Traditional PR approaches are being eaten alive by social media.

The informal study, conducted online in March 2021, revealed that social media is by far the most popular method of news distribution, with press releases trailing far behind.

Infographic Results

  • 94 % of respondents polled claimed they utilize social media to publicize announcements, compared to 71% who said they use press releases. Seventy-five percent said they publish a press release on their company's website, while 68 percent said they send a press release to reporters directly.
  • If they could only utilize one promotional tool, 45 percent stated they would use social media, while only 24% said they would issue a press release.
  • 49% say they use an online distribution provider like PR Web, while 40% say they use a traditional distribution service like PR Newswire, Business Wire, or Marketwire.
  • 45 % stated LinkedIn was the most useful social networking tool, followed by Twitter (35%), Facebook (13%), and Google+ (2%).
Surprising b2b pr survey results infographic show
Surprising b2b pr survey results infographic show

COPYRIGHT_MARX: Published on https://marxcommunications.com/surprising-b2b-pr-survey-results-infographic/ by Keith Peterson on 2021-11-29T00:28:49.380Z

While the responders are not necessarily indicative of the entire PR practice world, they are reflective of a new generation of social media-savvy PR professionals and provide insight into the future of B2B public relations: The world is increasingly becoming socially driven. This might have a big impact on how B2B companies handle their public relations. Using social media to reach out directly to consumers and prospects can be one of the most effective ways to spread the news. The survey could have ramifications for traditional PR distribution services, as low-cost distribution options are expected to overtake existing channels.

Don't assume, however, that you should fully forsake conventional public relations strategies. The poll confirms that news announcements may be amplified for free using a variety of channels, including social media, free PR distribution platforms, company websites, and direct contact with reporters. It also implies that the days of issuing a news release through a wire agency are gone. A traditional wire service, such as PR Newswire, Business Wire, or Marketwire, can amplify a message in our experience, especially if you're a publicly traded firm looking to reach analysts and investors. PR Web, an online distribution business, offers a variation of this as part of its financial services package. If you're not a publicly traded company, however, free press release distribution providers, social media, your website, and your own media outreach may suffice. We strongly advise you to put it to the test.

What methods of promotion have you discovered to be the most effective? In the comments area below, we'd love to hear your ideas. But first, take a look at our infographic with the results of the study!

Best B2B Marketing Campaigns

What Is A PR Survey?

What is the purpose of a public relations survey? A survey done to a general or targeted population of respondents with the goal of sharing the results through company outreach, branded content, press releases, news sources, and journalism channels is known as public relations polling.

How Are Surveys Used In Public Relations?

What exactly are public relations polls? Public relations surveys are used to gather input from a brand's target audience or the wider public. The survey questions are constructed in a smart way so that the results may be readily turned into catchy headlines and assist highlight an organization's core ideas.

What Is PR In Market Research?

Whether you're a politician, a non-profit organization attempting to raise awareness about a cause, or a company owner wanting to spread a positive message about your products or services, public relations (PR) campaigns are critical to undertake.

Share: Twitter | Facebook | Linkedin

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • 7 Tactics To Boost B2B Lead Generation With Instagram Stories

    Social Media

    7 Tactics To Boost B2B Lead Generation With Instagram Stories

    A number of strategies are being used to crowdsource marketing minds all across the internet realm. Every month, if not every week, a new platform, tool, or marketing approach develops that alters marketers' capacity to reach their target audience.

  • Developing A Unique And Recognisable Brand Identity

    Branding

    Developing A Unique And Recognisable Brand Identity

    Your brand identity embodies who you are at your core. Many people confuse the terms "brand" and "logo." While there are certain overlaps, a logo is only a representation of the company. There's a lot more to the brand. When we discuss brand identity, we are discussing who you are, the principles you uphold, and the general character of your business.

  • What Are The Worst Business Ideas Ever? Try To Avoid Mistakes

    Business

    What Are The Worst Business Ideas Ever? Try To Avoid Mistakes

    What seemed like a good idea at first doesn't have to change much to become a bad business. We are looking at the worst business ideas right now to make sure that doesn't happen.

  • How To Write A Stunning Meta Description In 2022 - SEO's Future

    Content

    How To Write A Stunning Meta Description In 2022 - SEO's Future

    Meta descriptions reached a tipping point in 2021. It was the realization of marketers and SEOs that a snippet of text could influence how users found and interacted with their websites, pages, or apps. But, how to write a stunning meta description in 2022?

  • What Do SEO Agencies Do? Hire Them For Best Results

    SEO

    What Do SEO Agencies Do? Hire Them For Best Results

    There are a lot of buzzwords and acronyms in the Internet marketing industry, which can make it hard to understand at times. This can be frustrating for a business owner. You keep hearing that SEO is something you "need," but many companies won't tell you exactly what you'll be paying for. But what do SEO agencies do?

  • B2B Value Proposition Examples - Improve Marketing Campaigns

    Business

    B2B Value Proposition Examples - Improve Marketing Campaigns

    Making a B2B value proposition that hits a home run is not easy. We have b2b value proposition examples. Your company might be getting ready to bring out a new product. You have a long list of things to do, such as talking to customers, researching competitors, making a GTM strategy, and so on.

  • What Does The Value Proposition Do For Marketers? Critical For Marketing Success

    Business

    What Does The Value Proposition Do For Marketers? Critical For Marketing Success

    A value proposition is a sentence that explains why someone should do business with you. It should show a potential customer why your service or product is better than similar ones from your competitors. What does the value proposition do for marketers?

  • Average Website Conversion Rate By Industry - Key Steps To Increase It

    SEO

    Average Website Conversion Rate By Industry - Key Steps To Increase It

    Conversion is a key part of your paid search strategy. After all, what's the point of advertising if you don't turn a lot of people who look at your site into buyers? Conversion rate optimization lets you get the most out of every penny you spend on PPC by finding the sweet spot that gets the most people to take action. What is the average website conversion rate by industry?

  • Difference Between Advertising And Marketing - Why It Matters?

    Business

    Difference Between Advertising And Marketing - Why It Matters?

    Do you think "marketing" and "advertising" mean the same thing when you hear them? Some marketers use the words marketing and advertising interchangeably, calling marketing advertising and advertising marketing. The truth is, though, that these two ideas are very different. Similar, but not the same. Do you know what is the difference between advertising and marketing?

  • Learn How To Build Backlinks To A Cannabis Brand With Our Recommended Strategies

  • Social Media Marketing Ideas And Tips For New Business

  • B2b Content Marketing Strategy - Making Content The King To Bring More Customers

  • Sales Page - Make Them Click The 'Buy' Button

  • Metaverse Property - The Use Of Social Media To Promote Metaverse's Public Recognition