When done right, successful business blogsare the center of all its marketing and sales efforts.
Good blog posts bring in traffic and sales leads all the time and give sellers the information they need to talk to prospects quickly and effectively.
More and more businesses are investing in blogging, but they often have holes and flaws that keep them from getting good results.
The following eight traits are common to company blogs that consistently bring real businessvalue.
How does your plan for your blog compare?
How to Setup a Corporate Blog: 8 Rules to Making Your Blog Successful
Characteristics Of A Succesful Business Blog Post
Every post on a blog takes time and work.
When you spend time making good posts, you get more clicks and more people coming to your site, so your time is well spent.
There are many things that can affect the quality of your blog posts, and it mostly depends on your niche, style, and audience.
But no matter how different the blog posts are, there are still a few things that everyone should pay close attention to if they want to leave a good impression on their readers.
Thought-out Design
It's already been talked about how boring long blocks of text are and how they shouldn't be in blog posts.
This is because of how quickly people decide what they think about your post.
About 50 milliseconds is all you have to make a good first impression.
Blocks of text can be hard to read, and if your readers can't quickly scan through the text, they'll leave your site.
So, make sure to use short paragraphs and break up the text with interesting visuals like images, GIFs, videos, infographics, etc.
Perfect Length
How long should posts be on a blog?
Long is simple.
Most people think that posts should be shorter because people have shorter attention spans.
It doesn't matter how long your post is as long as it is useful and answers questions.
You can say more than 500 words if you want to.
Don't make 500 words sound like 3000.
Pay attention to contentquality.
As long as a blog post is useful, it doesn't matter how long it is.
Original Content
No matter what niche you choose for your blog, it's likely that someone else has already written about it.
Even though everything has already been said and done, you shouldn't just copy and paste the content.
To stand out from the crowd, you need to do something different with the topics you cover.
You can do this with your voice, the way you write, or your point of view.
Going back to that "personal touch," if you've chosen a niche that you're really interested in, it shouldn't be hard to give it your own unique spin.
Great Research
For a blog post to be good, time and effort must be put into research.
The post will be easier to write the more time and effort you put into the research.
This will mostly help you understand how other people feel about the topic. You'll also learn more about it, which will make it easier for you to come up with your own unique approach.
Second, being unreliable is the best way to lose readers.
Every claim should be backed up by proof, so it's important to include links and citations from reliable sources.
5 Common Traits In Successful Business Blogs
Today, any businesscan be a publisher.
Why should they not be?
It's easy and cheap to start a company blog.
It's a way to show that you know what you're talking about, get sales leads, and connect with prospects and other professionals in your field.
But there are a few things to think about if you want to get to the top of the RSS reader.
They Speak To A Focused Niche
The best corporate and small business blogs I've seen take a big topic and talk about it in detail instead of using their blogs as personal diaries.
Take the Small Business Blog from Intuit as an example:
The company's accounting software is made for small business owners, and the blog has a lot of helpful tips and information about all aspects of running a business.
They Provide Useful Advice
All types of content marketingdepend on giving people something of value.
That doesn't always mean getting more customers. For example, my colleague Susan Johnston's great blog for freelance writers, Urban Muse, gives advice and tips to people in the same field.
It's about putting the sales pitch on hold and focusing on helping people for free.
People will take notice and look to you as an expert in your field if you do that.
That can lead to work inquiries from prospects and referralsfrom coworkers.
They Stay On Top Of The News
If you work in a small industry, it's important to know what's going on day-to-day.
Write about hot topics like Facebook's IPO or the Komen Foundation's funding mistake. Think about what the news means for your industry or how the story can be used as a case study of a bigger issue.
You'll probably get more keyword traffic and also look like you know what you're talking about.
They Offer Timeless Content
The best business blogs don't try to teach their readers, they try to talk to them.
They link to, talk about, and comment on other blogs that have similar topics.
In addition to giving advice, they are also happy to take it.
They are open to feedback and don't take criticism personally.
For example, Michelle Rafter's WordCount blog for writers has a great Q&A section where she answers reader questions and worries.
Good Blogs Build Relationships
The whole point of a blog is to get to know the people who read it.
If no one is going to read your blog, there's no point in writing it.
A good blog helps people connect with each other and talk to each other.
A good blog shares information, ideas, and stories.
Blogs live or die by the content they post.
By putting your blog online, you're saying that what you have to say is worth your time to write and publish, as well as the time of other people to read.
And if the posts you publish aren't good enough, your readers will be unhappy and stop reading your blog.
People Also Ask
Is A Business Blog Worth It?
Businesses that have blogs get twice as many emails as those that don't.
When a business has a blog, 97 percent more links go to their website.
Blogs help B2B marketers get 67 percent more leads than those who don't use them.
Businesses that blog get 126 percent more leads than businesses that don't blog.
Are Blogs Still Profitable In 2022?
But will it still be profitable to blog in 2022?
Blogging has been very profitable for many bloggers, and it still is for those who know how todo keyword research and competition analysis and consistently post two or more pieces of high-quality content every week until their site has about 200 articles.
Does Anyone Read Blogs Anymore?
Yes, people still read blogs (in record numbers), and they will probably keep doing so for many years to come.
In fact, 77 percent of Internet users say they read blog posts regularly, according to the most recent statistics on blogging.
Conclusion
Even if the blog's definition is hard to pin down, that's fine.
As any blogger can tell you, one of the things that makes this activity so appealing is how varied it is.
The things we've talked about so far are more like guidelines than rules, but there is one thing they all have in common.
Communication is still the most important part of blogging, and everything else helps us connect with, intrigue, and please our readers.