• Business
  • SEO
    • Content
  • Social Media
  • Branding
  • Ads
  • Others

Social Media-Friendly Website - Guidance On How To Effectively Optimize A Social-Media Friendly Website

17.3KShares
237.5KViews

If you own a business with a website, you probably know how to use SEO to get found on Google and other search engines.

In today's hyper-connected social media world, you also need social optimization.

A social media-optimized website attracts more traffic and engages customers.

Creating a socially optimized website takes planning.

Adding social sharing buttons to your website isn't enough.

COPYRIGHT_MARX: Published on https://marxcommunications.com/social-media-friendly-website/ by Keith Peterson on 2022-07-18T04:39:10.608Z

To optimize your site for social media, encourage sharing and seek visitor feedback.

Social media is a big part of many business marketing campaigns, so it's important that your website integrates well with them.

Using social media in your digital marketing campaigns will increase website traffic, search engine rankings, and sales.

If you want more visitors to your website, integrate it with social media and optimize it for social sharing.

Here are the tips that you should consider for creating a social media-friendly website.

Social Media Is The Bee’s Knees For Growing Your Business

Snapchat, twitter, facebook, instagram, pinterest logo on keyboard and a hand
Snapchat, twitter, facebook, instagram, pinterest logo on keyboard and a hand

It helps to attract more visitors to your website, improves your search engine ranking, and ultimately increases conversions.

And because social media can play an enormous role in these business-expansion strategies, you must ensure that your website is social media-friendly.

"Social media-friendly" refers to ensuring that your website effectively integrates with social media.

It entails utilizing social media to create cohesion and ultimately a connection with your audience and customers.

It involves ensuring that your content can be easily shared on popular platforms such as Facebook, Twitter, LinkedIn, and Pinterest.

How Can You Make Sure Your Website And Social Media Platform Complement Each Other?

Here are a few key tips to help you improve the social media friendliness of your website.

Http://www. link and a cursor
Http://www. link and a cursor

Encourage your website visitors to follow you on social media, or at least check you out.

It's a great way to connect with them AND it allows them to interact with you and stay up to date on your latest news, offers, products, and services.

People rarely purchase on their first visit to your website.

If they're interested in your brand, the most likely course of action is to follow you on social media so that they can subtly continue learning about you, your products, and your services and gain trust in you.

Common locations for adding social media icons to a website include the header, the sidebar, and the footer.

Show Social Proof

Social proof, such as share counts or screenshots, is a TOTALLY UNDERRATED way to boost your credibility and provide social validation for your content.

It may seem a bit ostentatious, but research indicates that it is effective.

If people see that others have shared or posted about your content, they will be more likely to engage with it themselves.

People are more likely to share content if they can see that others have shared or liked it.

Make Your Content Shareable

Social buttons are essential for making content sharing as simple as possible.

Ensure that each post contains an easily accessible set of buttons for the major social networks.

If you are investing time and energy into creating content for your website, it is likely that you value your audience.

And when you respect your audience, you produce content they enjoy.

And when your content is useful, interesting, or entertaining, people will want to share it, so don't make them jump through hoops to do so.

The good news is that there are a TON of options available for adding social sharing buttons to your website.

And you do not need to be a technological wizard to do it.

Add Social Media Widget

Best social media widget examples
Best social media widget examples

The ideal method for casually showcasing your social media feeds, provided you keep them updated.

Do not include a social media widget for a platform that you have little interest in maintaining. These widgets stand out like a sore thumb.

Display your Facebook, Instagram, and Pinterest profiles if you spend significant time on them.

It is a simple method for incorporating visual elements and engaging website visitors with your content.

There's also the fantastic Click to Tweet option.

Click to tweet example
Click to tweet example

They remind your readers to take action and share your content on Twitter.

Frequently, readers will enjoy your blog posts but will leave without sharing them.

This is an electronic nudge!

Incorporating tweetable quotes throughout your post can help remind your readers to share it.

Frequently, readers will enjoy your blog posts but will leave without sharing them.

This is an electronic nudge!

These widgets and plugins assist in giving your website's visitors a virtual push!

Here you can sign up for a Click to Tweet account if you do not have WordPress.

If you DO have WordPress, you can use the *Social Warfare plugin, the free Click to Tweet plugin, or the Tweet plugin from CoSchedule.

Make Sure It Works Well On Mobile

Not talking "just" being mobile responsive.

Your website may be technically mobile-friendly but still perform poorly on mobile devices.

Have you ever visited a website to read a blog post, only to find that the social media sharing buttons obscure the text?

Or how about a blog post you absolutely adored, but when you went to share it, the sharing buttons weren't available or didn't function properly on your mobile device?

Absolute headache.

Examine your website on your smartphone and tablet immediately.

These errors could make or break a career.

Not sure what steps to take to improve your website?

Don't fret.

Check out my offer for a comprehensive website audit right here!

Optimize Your Content FOR The Platforms

Social media is a highly visual medium.

If the featured image that appears when someone shares your content is blurry, unrelated to the content, or awkwardly positioned, they may reconsider sharing it.

These descriptions, images, and excerpts that appear alongside your content on social media platforms are quite significant.

How considerate of Facebook to have an entire page devoted to guiding principles...

Optimize these elements, as they are the ones that ACTUALLY ENTICE people to click on your content.

The best for last...

Make Sure Your Content Is Worth It

You could have social proof everywhere, the cutest links to your social media profiles, social media widgets galore, AND the perfect shareable graphics at your website visitors' fingertips, but if your content doesn't resonate with your audience, it's all for naught.

People share content that resonates with them, regardless of whether it is entertaining, informative, or buzzworthy; they deem it shareable.

If you've done everything correctly and your content is STILL not being shared, it's time to ask yourself the following questions:

  • Is your content informative or useful?
  • Will it appeal to your target audience?
  • Employing a click-bait headline?
  • (Please for the love of god, do not use these) Does it provide value or evoke emotion?
  • Would you share this post if you found it on another site?
  • It is legible? You could have the best blog post on the planet, but no one will share it if the font is difficult to read, the paragraphs are too long, and there are numerous grammar errors.

Best Social Media Platforms To Market Your Business In <year>

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • TikTok
  • Snapchat
Chart of most popular social media platforms
Chart of most popular social media platforms

People Also Ask

What Is Social Media Website Examples?

Facebook, YouTube, and WhatsApp are probably the best social media platforms if you're looking for the site with the most users.

Twitter is an option for those who want to share brief messages.

And those who wish to market to a younger user base should consider Instagram, Snapchat, and TikTok.

What Is Social Media And Websites?

The term social media refers to websites and applications that emphasize communication, community-based input, interaction, content sharing, and collaboration.

People use social media to maintain relationships with friends, family, and communities

Facebook is the most popular social media website, with over two billion monthly users.

This indicates that approximately 36.9% of the global population uses Facebook.

Conclusion

Social media is here to stay, whether or not you like it.

Finding your fans on various platforms can mean the difference between success and failure for a small company.

Social media can help you attract more visitors to your website, improve your rankings on Google and other search engines, and ultimately increase your conversion rate, so it is crucial that your website is optimized for social media.

Creating a social media-friendly website necessitates ensuring that your website effectively integrates with the various social media platforms.

This implies that you must link to your social media channels in order to create cohesion and a connection with your target audience and clients.

Implementing these five tips into your website and social media strategy will ensure that your website receives more visitors, likes, and shares, allowing you to expand your online presence and reach a larger audience.

You shouldn't shy away from social media; rather, you should embrace it as a means to expand your business and acquire more customers.

Share: Twitter | Facebook | Linkedin

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • 7 Tactics To Boost B2B Lead Generation With Instagram Stories

    Social Media

    7 Tactics To Boost B2B Lead Generation With Instagram Stories

    A number of strategies are being used to crowdsource marketing minds all across the internet realm. Every month, if not every week, a new platform, tool, or marketing approach develops that alters marketers' capacity to reach their target audience.

  • Developing A Unique And Recognisable Brand Identity

    Branding

    Developing A Unique And Recognisable Brand Identity

    Your brand identity embodies who you are at your core. Many people confuse the terms "brand" and "logo." While there are certain overlaps, a logo is only a representation of the company. There's a lot more to the brand. When we discuss brand identity, we are discussing who you are, the principles you uphold, and the general character of your business.

  • What Are The Worst Business Ideas Ever? Try To Avoid Mistakes

    Business

    What Are The Worst Business Ideas Ever? Try To Avoid Mistakes

    What seemed like a good idea at first doesn't have to change much to become a bad business. We are looking at the worst business ideas right now to make sure that doesn't happen.

  • How To Write A Stunning Meta Description In 2022 - SEO's Future

    Content

    How To Write A Stunning Meta Description In 2022 - SEO's Future

    Meta descriptions reached a tipping point in 2021. It was the realization of marketers and SEOs that a snippet of text could influence how users found and interacted with their websites, pages, or apps. But, how to write a stunning meta description in 2022?

  • What Do SEO Agencies Do? Hire Them For Best Results

    SEO

    What Do SEO Agencies Do? Hire Them For Best Results

    There are a lot of buzzwords and acronyms in the Internet marketing industry, which can make it hard to understand at times. This can be frustrating for a business owner. You keep hearing that SEO is something you "need," but many companies won't tell you exactly what you'll be paying for. But what do SEO agencies do?

  • B2B Value Proposition Examples - Improve Marketing Campaigns

    Business

    B2B Value Proposition Examples - Improve Marketing Campaigns

    Making a B2B value proposition that hits a home run is not easy. We have b2b value proposition examples. Your company might be getting ready to bring out a new product. You have a long list of things to do, such as talking to customers, researching competitors, making a GTM strategy, and so on.

  • What Does The Value Proposition Do For Marketers? Critical For Marketing Success

    Business

    What Does The Value Proposition Do For Marketers? Critical For Marketing Success

    A value proposition is a sentence that explains why someone should do business with you. It should show a potential customer why your service or product is better than similar ones from your competitors. What does the value proposition do for marketers?

  • Average Website Conversion Rate By Industry - Key Steps To Increase It

    SEO

    Average Website Conversion Rate By Industry - Key Steps To Increase It

    Conversion is a key part of your paid search strategy. After all, what's the point of advertising if you don't turn a lot of people who look at your site into buyers? Conversion rate optimization lets you get the most out of every penny you spend on PPC by finding the sweet spot that gets the most people to take action. What is the average website conversion rate by industry?

  • Difference Between Advertising And Marketing - Why It Matters?

    Business

    Difference Between Advertising And Marketing - Why It Matters?

    Do you think "marketing" and "advertising" mean the same thing when you hear them? Some marketers use the words marketing and advertising interchangeably, calling marketing advertising and advertising marketing. The truth is, though, that these two ideas are very different. Similar, but not the same. Do you know what is the difference between advertising and marketing?

  • Learn How To Build Backlinks To A Cannabis Brand With Our Recommended Strategies

  • Social Media Marketing Ideas And Tips For New Business

  • B2b Content Marketing Strategy - Making Content The King To Bring More Customers

  • Sales Page - Make Them Click The 'Buy' Button

  • Metaverse Property - The Use Of Social Media To Promote Metaverse's Public Recognition