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SEO Website Migration - Picking The Right Digital Marketing Platform For Your Business

Whether you are a digital marketer or an SEO, you will almost certainly be involved in an SEO website migration project at some time in your career.

It is critical that any site migration be undertaken with prudence and well thought out for the best potential possibility of success.

If the process is not effectively handled, it might result in large declines in your organic search ranks, resulting in a major drop in both visitors and income.

Whatever your motivations for performing an SEO website transfer, it is critical that it be done correctly.

If your site's visibility in search engines declines, it may take months to regain.

This is why having a solid SEO strategy during any migration project should be a crucial part of your overall website migration planning.

What Is Website Migration?

A laptop transferring url, files, and images to another laptop
A laptop transferring url, files, and images to another laptop

Site migration, as the name implies, is the process of moving a website from one domain to another.

There are a few occasions where the breadth of a website migration goes further, such as transferring servers, CMS platforms, and the development or consolidation of numerous branded subdomains, although it most typically relates to a site domain switch.

For the purposes of this article, we will concentrate on the idea of domain migration, namely the movement from an HTTP domain to a more secure HTTPS domain.

Despite being regarded as one of the more "simple" methods of migration, it is nonetheless laden with possible SEO hazards for individuals who are unsure of what they are doing while moving a website and do not have the right SEO platform and operational support.

Why Do You Need To Consider SEO In A Website Migration?

Over time, your site has gained organic exposure and equity, resulting in ranks for keywords and searches that your prospects and customers use to locate your website.

When you alter your URLs, content, or website in general, you change what search engines know about your website and the metrics they use to rank you.

The objective of every website transfer is to minimize traffic losses as much as possible; doing a complete SEO website migration guarantees that these losses do not occur.

Common Pitfalls Of Website Migration Plans

A laptop transferring files in another laptopn and magnifying glass in the middle with an x on it
A laptop transferring files in another laptopn and magnifying glass in the middle with an x on it

Poorly Defined Strategy

The absence of defined and realistic objectives is the initial point of failure for certain website transfers.

There is no organizing principle to keep all participants focused on the desired outcome and unify the criteria of success if there is no quantifiable aim to identify the desired impact of the project.

The major goal of a site migration plan should be to keep existing organic traffic and the site's capacity to earn cash.

Remember two things about your site migration objectives:

  • Maintain their realism.
  • Distribute them widely and frequently to all project stakeholders.

Lack Of Planning

A smart website migration strategy goes over each stage of the process in great detail.

From start to finish, the Victorious migration strategy has dozens of stages.

Begin your planning process early and provide room to add extra tasks when previously unknowns are discovered along the route.

Schedule your website migration work around seasonal peaks to prevent having your back against the wall during your strongest income months.

Limited Resources

No firm can run without a budget, but the amount of money set out for site relocation should be reasonable.

Be clear about the resources you'll need to finish the task, and don't start the project if you have any doubts about your ability to complete it effectively.

Include precise information on the estimated ROI of the website migration if you need to make a case for a larger budget.

No SEO Expertise

No firm can run without a budget, but the amount of money set out for site relocation should be reasonable.

Be clear about the resources you'll need to finish the task, and don't start the project if you have any doubts about your ability to complete it effectively.

Include precise information on the estimated ROI of the website migration if you need to make a case for a larger budget.

Waiting Too Long To Seek Help

Large-scale updates to your website must strike a balance between user experience goals and search engine optimization standards.

If shifting or trimming huge volumes of information improves the user experience, check with an SEO consultant about how such changes may affect your search results.

Without a thorough grasp of search engine optimization, your team may make modifications that leave your site invisible to search engines, causing your business to suffer for years.

Inadequate Testing

The adage "measure twice, cut once" applies to website migrations as well: test twice, implement once.

If any important difficulties develop throughout your migration project, it is preferable to discover them during testing rather than implementing them at the launch.

Before going live, you'll want both your UX and SEO professionals to properly verify your moved files on a staging server and iron out any issues.

No Plan For Bug Fixes

Even with the most meticulously planned website transfer, some problems will undoubtedly get past your quality assurance efforts and debut alongside your new website.

Before you launch your new site, have a plan to prioritize and handle any issues that arise so that you don't have to wait.

How Long Should An SEO Migration Take?

A ledt hand typing in laptop while right hand is typing in a keyboard of a computer
A ledt hand typing in laptop while right hand is typing in a keyboard of a computer

The length of an SEO website migration is determined by the size of your website, the amount of material being moved, and the pre - and post-audits required.

A 100-page website will take much less time than a 1,000-page website, which will take much less time than a 50,000-page website, and so on.

Some SEO migrations take a month to plan and carry out, while others take three months.

Allow yourself ample time to prepare, create a staging site, QA and audit, and then execute.

To be safe, we recommend allowing at least three months.

However, as usual, it is dependent on you and your team's resources - make sure you address it thoroughly.

People Also Ask

Does Website Migration Affect SEO?

You are well aware that revamping your website or moving to a new domain entails more than just making design selections or selecting a new domain; it also necessitates thorough preparation for URL redirection.

As a result, this type of shift might have a big influence on the SEO ranking of your website.

What Is A Website Migration?

A site migration is a wide word used by SEO practitioners to describe any event in which a website experiences major changes in areas that might have a big impact on search engine visibility — often changes to the site's location, platform, structure, content, design, or UX.

How Do You Tell Google About Site Migration?

When moving your website from one domain or subdomain to another, such as from example.com to example.org or example2.com, use the Change of Address tool.

This tool notifies Google of your move and assists in the migration of your Google Search results from your old site to your new site.

How Do I Migrate My New Website?

If you're determined to manually migrate your site to a new host, here's a high-level overview of the actions you'll follow in this tutorial: Register your domain name with your new host.

FTP is used to transfer the files on your website.

Export the database from your previous host.

Conclusion

SEO website migration is a difficult procedure that, if done wrong, may lose you, and visitors.

However, if you have a strategy, you may significantly improve your search ranks and traffic over time.

The most essential thing is to understand each phase of the process, what you need to accomplish, and devise a strategy for a seamless transition.

If it's done correctly, SEO website migration may provide several benefits.

Altering to a more stable server, building your website with an easy-to-use user interface, changing to a local or international top-level domain, or even switching your protocol from HTTP to HTTPS can all help your search rank.

SEO website migration is nothing to be frightened of if you plan correctly.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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