Most recently, Tarkoff served as the CEO of Lithium Technologies, a leading provider of social customer experience solutions. Throughout his career, Tarkoff has been a driving force in innovation, customer experience, talent development, and collaborative leadership.
Tarkoff started his career as a product manager at Adobe, where he played a key role in the development and launch of Adobe Acrobat. He also worked on the development of Adobe's eCommerceand web analytics products. He later joined EMC Corporation as Vice President of ContentManagement and Archiving, where he led the development and launch of their Documentum product line.
Tarkoff has held executive positions in several leading technology companies, including Senior Vice President of Applications at Oracle, where he was responsible for Oracle's CRM, ERP, and industry applications businesses. He also served as the Executive Vice President of Global Field Operations at Lithium Technologies before becoming the company's CEO in 2017.
Tarkoff's contributions to the techindustry include spearheading the development of several innovative products and solutions. At Adobe, he played a key role in the development of Acrobat, which revolutionized the way people share and view documents.
At EMC, he led the development of Documentum, an enterprise content management systemthat has become a standard in the industry. In his current role as CEO of Lithium Technologies, Tarkoff is driving the company's efforts to provide innovative solutions for customer engagement.
Oracle@Oracle: Rob Tarkoff on our CX transformation
Rob Tarkoff, the Executive Vice President of Oracle's Customer Experience (CX) Cloud, is a seasoned technology executive who has been a driving force in the CX space for over a decade. In a recent interview, Tarkoff spoke about the critical role CX plays in customer acquisition and lifetime value.
Tarkoff highlighted the fact that customers today have more choices than ever before, and their expectations are higher than ever. To succeed in this environment, businesses need to deliver exceptional customer experiences.
Tarkoff noted that CX is not just about providing good service; it's about understanding customer needs and preferences and delivering personalized experiences that exceed their expectations.
Tarkoff emphasized that CX is critical to customer acquisition. He noted that customers today have more power than ever before, and they have the ability to share their experiences with a wide audience through social media and other channels. If a businessfails to deliver a good experience, it can quickly lose customers and damage its reputation.
On the other hand, if a businessprovides a great experience, it can not only acquire new customers but also turn them into loyal advocates who will recommend the business to others.
Tarkoff also stressed the importance of CX in lifetime value. He pointed out that businesses that focus on CX are more likely to retain customers and generate repeat business. This is because customers are more likely to return to a business that has provided a positive experience in the past.
In addition, customers who have had positive experiences are more likely to spend more moneywith a business over time. Tarkoff noted that studies have shown that customers are willing to pay more for a product or service if they believe they will receive a better experience.
Rob Tarkoff is a recognized thought leader in the CX space, and his insights on the importance of CX in customer acquisition and lifetime value are invaluable for businesses that want to succeed in today's competitive environment.
By focusing on CX, businesses can not only acquire new customers but also retain them and generate repeat business, leading to long-term success and growth.
Rob Tarkoff is a respected technology executive with a long and successful career in the industry. Throughout his career, Tarkoff has demonstrated a commitment to innovation, customer experience, talent development, and collaborative leadership. Here are ten lessons that we can learn from his career:
- Focus on Innovation: Throughout his career, Tarkoff has been a driving force in innovation, leading the development of several groundbreaking products and solutions. His focus on innovation has helped companies stay ahead of the curve and remain competitive in a rapidly changing industry.
- Prioritize Customer Experience: Tarkoff has always emphasized the importance of customer experience (CX) and how it can impact a company's success. He has led the development of CX solutions and helped businesses deliver personalized experiences that exceed customer expectations. Prioritizing CX is crucial to acquire and retaining customers.
- Invest in Talent Development: Tarkoff has demonstrated a commitment to investing in talent development, both within his own teams and throughout the industry. He has mentored and nurtured the careers of many individuals who have gone on to become successful leaders in their own right.
- Embrace Change: Embracing change and adapting to new technologies and trends is crucial to stay relevant and at the forefront of the industry. Tarkoff has shown a willingness to embrace change and adapt to new technologies and trends. This has helped him stay relevant and at the forefront of the industry throughout his career.
- Be a Collaborative Leader: Collaboration is key to solving complex problems and driving innovation. Tarkoff has been recognized for his collaborative leadership style, which emphasizes teamwork and open communication. He believes in bringing together diverse perspectives to solve complex problems and drive innovation.
- Have a Clear Vision: Having a clear vision is crucial for success. Tarkoff has demonstrated a strong vision and the ability to communicate it effectively, inspiring and motivating his teams to achieve their goals.
- Take Risks: Taking risks is necessary to achieve success and drive innovation. Tarkoff has taken calculated risks throughout his career, leading the development of new products and solutions that have had a major impact on the industry.
- Value Diversity: Embracing diversity and bringing together diverse perspectives is key to driving innovation and achieving success. Tarkoff has emphasized the importance of diversity in his teams and has championed diversity initiatives throughout the industry.
- Stay Grounded: Staying grounded and maintaining a sense of humility is important for effective leadership. Tarkoff has demonstrated a down-to-earth leadership style and a willingness to learn from others.
- Be Passionate: Passion is crucial to driving innovation and achieving success. Tarkoff has a clear passion for the technology industry and the ability to inspire others to share his vision.
Rob Tarkoff is known for his innovative leadership and commitment to customer experience, talent development, and collaborative teamwork. He has led the development of several groundbreaking products and solutions and has been recognized for his collaborative leadership style.
Rob Tarkoff currently serves as the Executive Vice President of Oracle Cloud CX and Data Cloud. In this role, he is responsible for driving the growth of Oracle's customer experience and data cloud solutions.
Rob Tarkoff has held leadership roles at several major technology companies, including Adobe, EMC, Lithium Technologies, and Oracle.
Rob Tarkoff has led the development of several groundbreaking products and solutions throughout his career, including Adobe's Creative Suite and the Lithium Social Customer Experience platform. He has also been recognized for his collaborative leadership style, his commitment to talent development, and his focus on delivering exceptional customer experiences.
Rob Tarkoff is a respected leader in the technology industry, with a track record of driving innovation and delivering exceptional customer experiences. His commitment to talent development and collaborative leadership has helped him build successful teams and drive growth.
Tarkoff's career offers valuable lessons for aspiring leaders in the industry, emphasizing the importance of focusing on innovation, prioritizing CX, investing in talent development, embracing change, and being a collaborative leader.