B2B marketers are including contentrepurposing into their content marketingstrategies in order to ensure that the material they do develop is effectively used. But first, let's look at what B2B content repurposing is, why you should do it, and the best tips for repurposing content for B2B content marketing.
What Does Content Repurposing Mean?
Repurposing existing content is a B2B marketing strategy that allows companies to reach a wider audience. Take a blog, for instance, and turn its key points into an infographic or a LinkedIn carousel.
To be clear, repurposing material does not mean reposting content from different marketing channels, whether it is yours or someone else's. And it most certainly isn't sharing another person's content with your own perspective added.
Repurposing is the process of taking pre-existing content and modifying it to fit the channel or platform you're releasing it on. This can entail turning a piece of writing by someone else into an infographic or posting YouTube clips from webinars.
What Makes Content Repurposing So Important?
The effort required to generate, share, and modify your content assets is more than worthwhile given the rewards.
Expands Reach
More and more people will view and share your posts as a result of your material being shared across platforms. More brand recognition, increased reach, and a larger audience result from this.
Let's assume that when you first published your article, few individuals read it. Nevertheless, retooling it for a different channel provides you a second chance to target potential customers who may have missed it the first time.
Lowers Expenses
Repurposing content can assist down the expenses involved with content generation, regardless of the size of your organization. Your team will be free to work on other revenue-generating initiatives as you're reusing material.
In essence, you are increasing your revenue-generating activities while decreasing expenses!
Saves Time
Repurposing existing content can cut down on the time it takes your team to produce new material, as we indicated above.
Instead of constantly producing fresh content, this more efficient method of marketing enables businesses to devote more time to content optimizationand improvement. For everyone, that is a win-win situation.
Increases SEO
Repurposing your content will result in an increase in sharing chances, which will benefit your SEO, particularly your domain rating.
Because there are more prospects for backlinksthe more you share your material. Also, search engines like Google will give your website a higher ranking and think it is more reliable.
Increases Awareness
The greater the awareness and power of your overall message, the more people will see your brand. Also, your audience will begin to regard you as an authority in the field. They'll start to trust you more than less well-known brands.
The outcome: You'll expand your audience and strengthen your bonds with current customers.
Let's look at seven success tips now that you understand what it means to repurpose B2B content.
Content Repurposing Tips For B2B Marketing You Must Try
Try out these tips for repurposing content for B2B content marketing:
Engage Designers And Videographers At The Concept Ideation Stage
The concept brainstorming stage is when every piece of content begins. To discuss various concepts and find the various ways you may utilize them, this approach should involve a large team, including a writer, designer, and/or cameraman.
You can use this for any kind of material you're creating. In a single meeting, you may create action items to transform one piece of content into various sorts of assets by brainstorming as a team.
Create An Infographic Or Designed Checklist Using Existing Blogs
The best place to start when repurposing content is a blog. Since you've already written the idea down, you may now translate it into a visual form, such as an infographic or a specially created checklist.
You can compile any procedures, advice, or information from your blog into an infographic so that viewers can see the key points and visualize the data.
Provide A Video Transcript In A Blog Post
Regular blog posting improves the SEOof your website. But, you might not always have time to write. The good news is that you can use a current talking-head or narration-based video to create a brand-new blog.
Start by exporting a transcription of your video using your video editing software, such as Adobe Premiere Pro. After that, listen to the video for a half-hour while reading the transcription to make sure everything was accurately recorded. Then, create a succinct introduction to the video to go at the beginning of the transcription.
By the time everything is said and done, you'll have a blog post with a video integrated that gives your users options and saves you time. Also, it demonstrates to Google that you provide thorough content in a variety of formats.
How to Start Repurposing Your B2B Content from Amber Khan on The Hard Corps Marketing Show Ep # 208
As an illustration, suppose your team recently recorded talking head film of a company expert, and you are now watching that footage to locate the story, identify the best takes, and polish the screenplay.
You invite the designer on your team to this meeting so you may share your thoughts. Even though the objective at hand is creating a video, the designer can provide helpful advice on how toconvert the same video content into another visual work, such as an infographic.
Make Podcasts Out Of Conversations With Subject-matter Experts
There are many subject matter specialists in your firm. A podcast can be created by finding people who enjoy talking and recording them over time.
Consider the recordings to be casual conversations about specific subjects that your audience will find interesting. To make your own podcast, upload the recordings to a platform like Anchor.
It's a fun and intriguing method to share knowledge with the world and promote your business. You may even turn your podcast into a series of blog entries once you're done.
Produce A Promotional Video Based On The Website Service Page
Repurposing B2B material can be done right from your website. Service pages, or your "how it works" page if you're a software provider, convey a lot about what your businessdoes.
These are excellent pages to use as the basis for a promotional movie (or "teaser trailer") for your business or product, making the information more approachable to your target audience.
The good news is that since the written content already exists, you aren't beginning from scratch. Combine the page's information and elements with music, images, and kinetic text.
Once the video is finished, you'll have a brief clip that communicates the key message or value proposition of your business, perfect material for social media.
Make An Infographic From A Website Page
You can use an infographic in a manner similar to how you converted a website page into a film. Start by focusing on the website copy's main topics. Is the emphasis more on the software's use?
Using a step-by-step tutorial, create an infographic. Are you outlining the advantages of using the program? Create an infographic that emphasizes these advantages.
Create Videos From Case Studies
Case studiespresent an entire narrative. What else can tell a full story? Videos. Hence, you can approach a case study in the same way that you approached turning a website page into a film.
The essential thing to keep in mind is that the video will be more substantial than a quick-hitting film, so you might want to include a talking head or voiceover to reduce the amount of reading required. Extra points if you can incorporate client-recorded material into the film!
It's crucial to have an outreach strategy in place after repurposing your B2B content. Make a social media post about it. Publish an ad in trade periodicals. In order to maximize your efforts, make sure there is a plan for advertising the material.
People Also Ask
What Is Repurposing Content For B2B Marketing?
Simply said, content repurposing is a marketing technique in which you use already existing content and modify or recreate it in a different format. By way of illustration, you organized a webinar with your B2B influencers.
What Are Good B2b Content Marketing Examples?
Company blogs, e-books, webinars, and research papers are typical examples of B2B content marketing. B2B marketers can use content marketing to draw in and develop prospective customers inside of a sales funnel.
What Is Content Marketing Repurposing Content?
Content marketing repurposing content is repurposing previously created content and offering it in a new way to increase its audience and shelf life.
Conclusion
By stretching a single piece of content into many formats, repurposing content for B2B content marketing enables you to optimize its impact. To work quickly and successfully, be sure to involve your graphic designers and/or videographers from the outset.
It's crucial to have an outreach strategy in place after repurposing your B2B content. Make a social media post about it. Publish an ad in trade periodicals. In order to maximize your efforts, make sure there is a plan for advertising the material.