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Real Estate SEO Mistakes That You Should Avoid

Not Uploading Content Often

Many real estate professionals make the first mistake of not regularly adding fresh content to their site. Blogs and social media posts are great ways to add new content to your site and avoid the "Google Sandbox." With the right keywords in your content, Google will reward you with higher rankings on the search engine results pages.

High-quality content is a crucial component of effective SEO strategies, as it helps to improve rankings in search engine results pages and attract more visitors to your website. There is no single best type of content to post to improve your SEO. Instead, the key is to regularly add fresh, high-quality content in various formats, including articles, social media updates, etc.

This will help you avoid common SEO mistakes such as not adding fresh content regularly or failing to incorporate the right keywords in your content. By focusing on providing value to your audience through high-quality, relevant content, you can improve your SEO and boost traffic to your site over time.

Not Optimizing Title Tags and Meta Descriptions

Another common mistake that many real estate professionals make when SEO is not working on title tags. The tag and meta description are two essential elements of any web page, as they help search engines understand what each page is about.

If you want your content to rank well in the search engine results pages, you'll need to optimize your title tags and meta descriptions. This means including relevant keywords, as well as a call to action.

Your title tag should be no more than 60 characters, and your meta description should be no more than 155 characters. These limits may seem small, but it's essential to ensure that you're concise and to the point with your title tags and meta descriptions to avoid penalizing search engines.

Having Poor Landing Pages

One of the most common SEO mistakes real estate professionals make is not developing good landing pages. A landing page is a specific web page designed to convert visitors into leads or customers.

To create an optimized landing page, you'll need to include a relevant headline and clear and concise copy. You'll also want to ensure that your landing page consists of a solid call to action optimized for search engines.

Not Promoting Your Content

Just because you've created high-quality content doesn't mean that people will automatically find it. You need to promote your content through social media, email marketing, and more to make sure that it's reaching the right people.

One of the best ways to promote your content is by including a landing page in your email signature. This will help you connect with potential leads and customers and drive additional traffic to your site through increased exposure.

If you want to improve your SEO, you need to ensure that you're promoting your content in the right places. You can reach a wider audience and improve your chances of ranking high on the search engine results pages.

Failing to Monitor Your SEO Efforts

SEO is an ongoing process, which means that you need to regularly monitor your site's performance to ensure that your efforts are paying off.

Monitoring your SEO efforts can help you make better decisions about improving your site's performance and rank in the search engine results pages. Looking for an SEO guide for Realtors is therefore essential. Using tools like Google Analytics, you can track key metrics such as page views, time on site, and click-through rates. This information can help you identify areas you need to improve your content and which promotional efforts drive the most traffic to your site.

Not Removing the Old URL Structures

Another common SEO mistake real estate professionals make is leaving their old URL structures after redesigning their site. While it may seem like a good idea to keep the duplicate URLs after you've finished redesigning your website, this can result in you losing valuable search engine rankings and traffic over time.

If you want to ensure that your site ranks well in the search engine results pages, it's essential to change your URLs when you redesign your site. This will help you prevent adverse effects on your SEO efforts and allow you to continue driving quality traffic to your site.

There are a few things that you can do to avoid leaving any URL structures behind when you redesign your site. First, you can use a 301 redirect to point old URLs to new ones. This will help you keep any existing search engine rankings and traffic.

You can also use a tool like Google Search Console to help you track your site's performance and identify any 404 errors. This information can help you troubleshoot any issues with your site's URLs and ensure that all of your pages are being indexed by search engines.

Not Remembering the Website Audits

One of the most important things that you can do to improve your site's SEO is to run website audits regularly. Website audits help you identify areas where your site needs improvement and help you troubleshoot any issues that you're having with your SEO efforts.

When running a website audit, you'll want to check site speed, keyword usage, page loading times, etc. This can help you identify any areas where your site is lacking in terms of SEO performance.

There are several tools that you can use to run website audits effectively. Some popular options include Google Analytics, Moz Pro, and SEMrush. The key is finding a tool that works for your site and lets you get the information you need in an easy-to-understand format.

Another vital thing to keep in mind when running website audits is that they should be a regular part of your SEO strategy. Many real estate professionals only run them once or twice a year, which isn't enough for effective SEO performance. Ideally, it would be best to run website audits monthly or bi-monthly to ensure that your site always performs well on the search engine results pages.

Forgetting the On Off-Site SEO

Many real estate professionals only focus on on-site SEO, which is one of the biggest mistakes that you can make. While on-site SEO is essential for your site's performance, it's equally important to focus on off-page SEO efforts.

Off-page SEO involves several things, such as link building and social media engagement. These activities can help you improve your site's ranking in the search engine results pages and can also help you drive more traffic to your site.

There are several different ways that you can build links to your site. Popular methods include guest blogging, directory submissions, and social media outreach. The key is to find the best strategy for your site and your audience.

Another critical thing to keep in mind is that link building shouldn't be the only focus of your off-page SEO efforts. You should also make sure that you regularly engage with your audience on social media and provide them with high-quality content. This will help you build your brand and drive more traffic to your site in the long term.

Ignoring Your 'Google My Business Listing

Google My Business allows you to manage your business's information on Google. This includes your address, hours of operation, and phone number.

Your Google My Business listing is essential for two main reasons. First, it helps you improve your site's ranking in the local search results. Second, it provides potential customers with information about your business that they can use to decide whether or not to do business with you.

Many real estate professionals mistake ignoring their Google My Business listing, hurting their business. If you're not regularly updating your listing, there's a good chance that your information is out of date, which can lead to customers going to a competitor.

It's also essential to ensure that your Google My Business listing is optimized for your keywords. This means including relevant keywords in your business name, address, and phone number. Including keywords in your listing will help you improve your ranking in the local search results and help potential customers find you more easily.

Many real estate professionals fall for the misconception that buying backlinks is an excellent way to improve their site's ranking in the search engine results pages. However, this is not true.

Buying backlinks can get you punished by the search engines because it's considered a form of black hat SEO. If you're caught purchasing links, you could be banned altogether from the search engine results.

Therefore, it's essential to avoid buying backlinks and focus on building high-quality, natural links to your site instead. There are several ways to make links, such as guest blogging, directory submissions, and social media outreach.

Thinking of Algorithms Only

Many real estate professionals make a common mistake in creating content specifically for search engines. While it's essential to create optimized content for the search engines, you should also make sure that your content is valuable and informative for your audience.

If you're only focused on creating content for the search engines, you're likely to end up with a website full of low-quality, keyword-stuffed articles. This will hurt your ranking in the search engine results pages, but it will also turn potential customers away from your site.

Therefore, it's essential to balance creating content for the search engines and creating content for your audience. Ensure that your content is valuable and informative while also including keyword-optimized elements, such as titles and meta descriptions. This will help you improve your site's ranking in the search engine results pages while also allowing you to connect with potential customers.

Skimping On Your Website Design

Your website's design is essential for two main reasons. First, it can impact your site's ranking on the search engine results pages. Second, it can affect how potential customers perceive your business.

You'll miss out on both if you're not investing in a high-quality, professional website design. Your website is often the first impression that potential customers have of your business, which means that you need to make an excellent first impression if you want them to do business with you.

Your site looks outdated and unprofessional if you're skimping on your website design to save money. This can turn away potential customers and hurt your ranking on the search engine results pages.

Therefore, it's essential to invest in a high-quality website design that will make a good impression on potential customers. Investing in a good website design will pay off in the long run and help you attract more customers and improve your ranking on the search engine results pages.

Slapping Keywords Into Your Copy

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It's essential to include relevant keywords in your website's copy. However, it's also necessary to make sure that your copy is readable and informative.

If you're filling your copy with nothing but keywords, you're likely to have a complex website to read and understand. This will turn potential customers away from your site, but it will also hurt your ranking on the search engine results pages.

The critical thing to remember is that you should have your copy written for your audience, not for the search engines. You need to include relevant keywords, but you also need to make sure that your copy is readable and informative. If you can strike this balance, you'll be able to improve your website's ranking in the search engine results pages while also attracting users.

Suppose you're looking to improve your real estate business. In that case, it's essential to avoid making common SEO mistakes such as buying backlinks, creating content specifically for algorithms, and skimping your website design. Additionally, make sure that your website's copy is readable and informative while including relevant keywords. You can improve your site's ranking on the search engine results pages and attract more potential customers by following such tips.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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