The advantage of having a press pageis that basic information about your firm is made public, which means your marketing or public relations team won't have to make calls and supply information to members of the press one at a time.
A press page may also help you rank for branded keywords in search engines. Overall, a press website provides anyone who wants to speak about your company with the data they need to do so accurately.
PressPage - Product Video
What Is Press Page?
Your website's press page is dedicated to your organization's brandingand press connections. This information is sometimes accompanied by a corporate summary, as well as a mission statement, fundamental values, and a brief list of top leaders.
A press page's objective is to openly give the press the information they need to talk about your company in an accurate and on-brand manner. The purpose of designing a successful page is to anticipate everything the media may require to properly communicate your brand to the public.
6 Things Every Press Page Should Have
Contact Information
At the absolute least, you should provide individuals with the phone number or email address of whoever handles media queries for the firm. While criteria such as firm size and industry may impact how much information you should give out, feel free to include the name(s) of persons in charge of queries, a postal address, and detailed information about other office locations.
Company Overview
The goal here is to offer just enough detail without losing clarity or length. Essentially, you want visitors to be able to understand what the organization does quickly and effortlessly, without any uncertainty or need for more clarification.
Here are a few basic components you should try to include:
When was the firm established, and who was involved? (founders, investors, etc.)
What the businessdoes
Location of the office (s)
Size of the company
Statistics on growth worth noting
Notable Media Mentions
Is your customer being interviewed or mentioned in the media? Is the firm the recipient of any awards or nominations? What about a product or service that was highlighted in a notable publication?
Any and all of these examples are worth including on the press page since detailed media coverage helps to establish the firm as reputable and noteworthy.
Existing And New Press Releases
Press releases are usually seen to be lengthy, buttoned-up statements packed with jargon; however, this is not necessarily the case.
Facebook prepares its news releases such that they are both informative and easy to understand. Visitors may scroll down the page to see headlines that are accompanied by an image and a brief description of the news.
Media Assets
When a media outlet wants to write on a firm, it will need to obtain a few key materials, such as graphics, biographies, social medialinks, and so on.
To avoid back-and-forth inquiries, your client's press website should act as a central location for the following:
Logos. You might wish to add a few different versions of the company's logo. Many businesses, for example, have a black version of their logo as well as a lighter one that may be utilized to ensure contrast and visibility when set against diverse backdrops.
Screenshots. Clear, up-to-date screenshots are a vital component of the jigsaw whether your client provides an app or program. Don't be afraid to incorporate as many various points of view as possible – the more, the merrier.
Bios and headshots. At the absolute least, high-quality photos and current biographies for any of the company's CEOs, founders, or executives should be included (links to their social media accounts help, too).
Office photos. These are less important than the assets described above, however, it is usual for individuals to hunt for workplace images to utilize as a featured image or within an article.
Brand And Style Guide
Your brand and style guide is another part you should include on your press page. This brochure instructs the press on how toeffectively promote your brand to the general audience.
A brand and style guide offers standards for your brand's colors, fonts, and logo usage. Tone and voice instructions, as well as videography and photography requirements, are all included in some extensive brand and style guides.
Final Thoughts
As you can see, there is no magic formula for creating the perfect press page. Your press page may be made newsworthy with a few simple items and an easy-to-navigate design.
Take inspiration from these examples to create a website that caters to media professionals, clients, and stakeholders that want to openly discuss your firm.
What Is The Purpose Of A Press Page?
A press page's objective is to openly give the press the information they need to talk about your company in an accurate and on-brand manner. The purpose of designing a successful page is to anticipate everything the media may require to properly communicate your brand to the public.
What Is A Media Page?
Your media page, also known as a press page, is a primary hub on your website that assists a reporter, producer, or blogger in putting together a narrative about your company.