• Business
  • SEO
    • Content
  • Social Media
  • Branding
  • Ads
  • Others

What Is PR Stunt?

13.7KShares
328.3KViews

A PR stunt is a planned event in marketing that is intended to draw the public's attention to the event's organizers or their cause. Publicity stunts can be professionally planned or staged by amateurs. Advertisers and celebrities, most notably sportsmen and politicians, routinely use such events.

Organizations may seek publicity by organizing noteworthy events that garner media attention. They might take the shape of groundbreakings, world records, dedications, news conferences, or orchestrated demonstrations. The group seeks to acquire some influence over what is reported in the media by preparing and controlling the event. Publicity stunts that are successful have news value, provide pictures, video, and sound bite possibilities, and are planned primarily for media attention.

It can be challenging for companies to create successful PR stunts that emphasize rather than bury the message. It makes sense for a pizza firm to create the world's largest pizza, but it makes no sense for the YMCA to support the same event. Publicity stunts are important for creating press attention and exposure for the concept, product, or service being sold.

19 World’s Craziest Publicity Stunts

Why Are PR Stunts Good For Publicity?

COPYRIGHT_MARX: Published on https://marxcommunications.com/pr-stunt/ by Keith Peterson on 2022-05-21T07:06:22.946Z

Some individuals regard public relations stunts as outdated and flashy and wonder if they are really useful in public relations today. If you make a mistake with them, it will undoubtedly harm your reputation (more on that later). However, when done correctly, they can provide certain distinct advantages:

PR Stunts Allow You To Differentiate Your Company By Emphasizing Its Brand Values

Weight Watchers was an excellent illustration of this in 2018. Weight Watchers opened a healthy food drive-through at London's Borough Market for one day in January to mark the debut of their new weight-loss program, Flex.

The drive-through offered complimentary breakfast, lunch, and supper items such as oat waffles, butternut squash falafel, and fish and bacon carbonara.

Aside from being wonderful, the drive-through perfectly reflected the Weight Watchers brand. By demonstrating the diversity of healthy alternatives available, they hope to 'remove the notion that being healthy is difficult or restricting,' according to spokesperson Zoe Griffiths.

Nobody pays attention to Weight Watchers flyers, advertisements, or testimonials that all say the same thing. However, by turning this message into a fun PR stunt, the organization received a lot of attention and persuaded a lot of people to change their diets.

Another example of a public relations stunt reinforcing a brand's image is the James Bond film series, which collaborated with Coca-Cola to urge fans to play out a spy film chase sequence through a railway station in order to win tickets to Skyfall. The amusing public relations stunt fit in nicely with the brand's emphasis on action, excitement, and fun.

PR Stunts May Provide A High Return-On-Investment

The expense of floating a 50-foot rubber duck down the Thames may make you cringe. However, the publicity it generated was far more valuable to Jackpotjoy.com, the bingo site that organized the hoax, in 2012.

When a minute-long TV commercial costs thousands of pounds, less expensive methods of creating PR make excellent financial sense.

3 Crazy PR Stunt That Actually Worked

RedBull’s New Moon Event
RedBull’s New Moon Event

RedBull’s New Moon Event

RedBull is renowned for its outrageous stunts and parties, but on March 20, 2018, it threw the most outrageous New Moon Party, in which individuals in wingsuits leaped out of helicopters over Los Angeles' tallest skyscraper. By RedBull standards, this wasn't all that out of the ordinary. The incident, however, caused a stir since the jumpers, which were outfitted with a sparkler mechanism, were dropped around sunset, causing folks on the ground to assume comets or UFOs were descending on the city.

Why it worked: RedBull has long been recognized as the "extreme kid" of caffeinated beverage businesses, but even brand aficionados weren't expecting this. Fire-branded wingmen jumped out of helicopters at sunset over Los Angeles' tallest skyscraper, taking the brand's radicalism to new heights. It not only made headlines, but it also solidified its reputation as dangerously thrilling.

Fast Food Aid Gives Fast Food Junkies Proper Nutrients
Fast Food Aid Gives Fast Food Junkies Proper Nutrients

Fast Food Aid Gives Fast Food Junkies Proper Nutrients

Dohtonbori, a health-conscious restaurant in Tokyo, created Fast Food Aid in response to a fast-food issue in an increasingly impoverished population. It's a free pop-up that provides the people with the nutrients they require based on the fast-food they've ingested. So all you have to do is bring your fast food ticket and you'll be able to give your body what it didn't get from your meal.

Why it worked: As bizarre as it may sound, Fast Food Aid was a successful tool to educate the public about nutrition and health. As a result, it indirectly contributes to driving more customers to its restaurant.

Tinder’s Dozens Of Dopes Date
Tinder’s Dozens Of Dopes Date

Tinder’s Dozens Of Dopes Date

Tinder staged a public relations stunt in New York City's Union Square in the summer of 2018, in which one lady invited hundreds of guys on the same date. The men had no idea that the date would involve so many other people, so they were taken aback when they arrived to see a bunch of men and their date standing on a platform.

Why it worked: The campaign went viral on social media, resulting in a lot of free publicity for Tinder. It was a cheap and amusing trick, but it functioned as a talking point. It's disputed if the prank was consistent with the dating app's marketing image, but some claim that it was a demonstration of female empowerment. After all, the app has long been characterized as a male-dominated hookup platform.

Pr stunt
Pr stunt

What Is Called PR Stunt?

A PR stunt is a planned event in marketing that is intended to draw the public's attention to the event's organizers or their cause. ... Publicity stunts are important for creating press attention and exposure for the concept, product, or service being sold.

What Is The Purpose Of A PR Stunt?

PR stunts, sometimes known as 'publicity stunts,' are events that are specifically planned to catch the attention of a targeted public audience and divert that attention to the brand, company, or individual who is the 'face' of the stunt.

Share: Twitter | Facebook | Linkedin

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • Pros And Cons Of Starting A Small Business Online While In College

    Business

    Pros And Cons Of Starting A Small Business Online While In College

    Most great entrepreneurs of the last half-century were in their teens or twenties at the time of their achievements.

  • Ted Rubin Teaches You To Be Better At Marketing

    Influencers

    Ted Rubin Teaches You To Be Better At Marketing

    Ted Rubin is a very popular CMO with 516K followers on Twitter who learn from him about growth hacks, how to think of ideas without being distracted, and how to keep a relationship healthy.

  • How To See Who Blocked You On Twitter? Things You Can Try Right Now

    Social Media

    How To See Who Blocked You On Twitter? Things You Can Try Right Now

    Twitter users can change how their feed looks and filter out things they don't want to see. One thing you can do is block someone. If you're not sure how to see who blocked you on Twitter, you've come to the right place.

  • How To Turn Off YouTube Shorts Permanently In Different Ways?

    Social Media

    How To Turn Off YouTube Shorts Permanently In Different Ways?

    YouTube Shorts is one of the newest things on YouTube. How to turn off YouTube shorts? If this question bothers you, you've come to the right place.

  • How To Tag Someone On Twitter? Increase Your Engagement

    Social Media

    How To Tag Someone On Twitter? Increase Your Engagement

    Tags are another way to mention someone in a tweet on Twitter. We all know that Twitter limits the number of characters you can use in a tweet, so tagging is a good way to avoid using up extra text space. If you want to know how to tag someone on Twitter, you are in the right place.

  • Rand Fishkin - Master The Art Of SEO From The Wizard Of MOZ

    Influencers

    Rand Fishkin - Master The Art Of SEO From The Wizard Of MOZ

    Rand Fishkin has a lot to share with the Twittersphere. He was the CEO of MOZ, a well-known SEO platform, and is an entrepreneur.

  • How To Change Twitter Language On Mobile And Desktop?

    Social Media

    How To Change Twitter Language On Mobile And Desktop?

    Depending on where you live, Twitter will be set to a different language by default. If you live in the US, Canada, or the UK, it might be set to English by default. If you want to know how to change Twitter language, you are in the right place.

  • How To Delete Twitter Search Suggestions? Remove Search History

    Social Media

    How To Delete Twitter Search Suggestions? Remove Search History

    Platforms like Twitter keep track of our social media activity around the clock and use our activity history to suggest things like search prompts, products, and people you might know. If you want to know how to delete Twitter search suggestions, you are in the right place.

  • Neil Patel - 6 Lessons To Learn From The SEO Guru

    Influencers

    Neil Patel - 6 Lessons To Learn From The SEO Guru

    Neil Patel is an American business owner, consultant, and digital marketer who is known for his successful blogs, books, and businesses. Neil's success really took off after he wrote The Art of SEO, his first book.

  • How Long Can Twitter Videos Be - Make Every Second Count

  • How To See Recent Followers On Instagram? Check Who Follows You

  • Adam Grant - Lessons And Motivation From The B2B Influencer

  • Does Twitter Show Who Viewed Your Profile And How To Check It?

  • What Does A Marketing Coordinator Do And How Much They Make?