Whether you are taking your own photos of your products or are just taking some background shots of various landscapes in order to make sure that your social mediapops a little bit, you don’t need to be a professional photographer in order to make some excellent photos.
With today’s range of free editing tools, iPhones, and online equipment making it so you can take masters-level photos without spending more than a few bucks, there’s no real reason not to make every photo you can take the best one you can take.
But if you decide that you want to really upsell and upscale your marketing with some epic photos, you need to follow some of these advanced tips and tricks. This will be the best way to make sure that your photos are well put together and will also stand out from the competition.
And no, we don’t mean to take a lot of pictures in order to practice getting good at marketing (though you should do that too), but take lots of pictures of your desired scene. You might want to spend a lot of time snapping pictures from various angles, in different lighting, and with different filters or camera lenses.
You don’t need to worry about each shot you take costing you film or costing you development time, so why not take too many pictures instead of too few?
The main reason that you will want to do this is because the more pictures you take, the higher the chances are of you finding some good ones. It's a real diamond in the rough situation, but out of every ten pictures you take, you might only find one that is truly postworthy.
So why not take 20 or 30 pictures and see what happens? You might find a few more good pictures than you bargained for!
While many professional photography cameras are rivaled by iPhones and the cameras and features they use, you should still look into making sure you have the right camera for the type of photography you are doing, and if you are putting a lot of effort into your photography marketing, then you need to invest in a good camera.
If photos are a background shot to the rest of your content, you can get by with the camera on an older phone or maybe with an older camera that is designed for normal use. However, if photography is the cornerstone of your businessor you really rely on the photos you take for your income, then you need to invest in a camera that is a bit more professional.
Especially for marketing posts, you want your item, product, or service to be the main value-getter of the shot. This is what people should be focusing on, so you don’t want a massive background filled with clutter and other items to be distracting your customers from the item you want to show off. You want their attention on that item and not on everything else.
So make an effort to keep the background of your photos cleanand also do your best to keep them soft and subdued. While you can do a lot of background manipulation with just some clever camera angles and timing your shots, a lot of good background work can be done in editing too.
There are plenty of background removertools that come with various photo editing kits, so don’t be afraid to use them and clear out the background items that just prove to be too distracting. Plus, it is amazing and also kinda fun to see what you can erase from the background of a photo!
Finally, make sure to store your images correctly and have a system for what images go where, and when you need to use them.
If you are coordinating your social media posts with the images you are taking, it will save you a lot of time and frustration if you coordinate your content production schedule with your photo library. That way you are spending less time working on finding the photos you need, and more time using those photos in your content marketing!
With these tips and tricks, you will be able to turn photography-based marketing from a headache into something that is easy and fun to do! So don’t be afraid to get out your camera and start turning your passion for photography into something that will both help out your businessand can also make you some sales for whatever product or service you are marketing!