• Business
  • SEO
  • Social Media
  • Branding
  • Ads
  • Others

What Is Personalized Email? Definition, Guide, And Examples

If you're a marketer or a professional in any industry that uses email as a means of communication, you've probably heard of email personalization.

What you may not realize is that personalization in emails is essential for reasons that we'll go over a little later in this post.

Furthermore, in this guide, we'll define email personalization and provide four email personalization tactics to help you get responses.

Before we go any further, we should discuss the type of personalization we'll be discussing, which is in relation to emails sent for business and professional purposes.

Let's begin with a brief definition of email personalization.

What Is Email Personalization?

Email personalization is when you include data from your prospects and subscribers, such as the subscriber's name or the company they work for, in your email body or subject line to demonstrate that you've tailored the content for them specifically.

In other words, personalized emails are those that include dynamic content, such as custom fields – AKA variables – that are differentiated from one another based on data points you know about them, even if they are sent in bulk to your email list.

To increase click-through rates, you could personalize your emails based on demographics, a client's purchase history, time zone, past behavior, and other interests. The ultimate goal here is, of course, to increase conversion.

Customer data segmentation, in conjunction with any other information you may have for the email recipient, enables you to send personalized and targeted emails, which can significantly increase your email open rate metrics.

We'll go over that in greater detail later in this post.

For the time being, let's just say that email personalization is all about treating your email recipients as individuals, demonstrating that you cared enough to customize some parts of your content and that it's not just your email outreach tool sending out generic emails.

It makes a huge difference, for example, to receive an email that begins with your first name, such as:

Hello, Farzad.

Rather than one that begins with a simple:

Hey,

Worse case scenario:

Hello, {first name},

This means that someone most likely used a pre-made email template and forgot to change the custom field before pressing the send email button.

Oopsie!

Simple personalization strategies such as adding a personalized email subject line, the person's name in the opening line, or a personalized email signature can help you hit the mark in the email outreach game and generally elevate your marketing campaigns.

We've now discussed what email personalization is all about and why it's important.

As a HubSpot study shows, the importance and value of personalization extends to all aspects and elements of your business, including, for example, the CTAs on your website.

Let's now go over four different reasons why you should personalize all of your emails going forward.

What Is The Importance Of Email Personalization?

  • Gives the customer a new experience as a reward. Brands' primary goal is to understand the subscriber's personality. With this mindset, reading emails becomes a pleasurable and exciting experience. Personalization removes any annoyance from the user's experience and replaces it with positive emotions.
  • Improves the relationship Personalization tends to humanize seller-buyer communication. Personalized emails are highly valued because each subscriber believes that brands examine and respond to their preferences and needs. Personalization raises shared value, and both parties benefit.
  • Utilization of all email opportunities. People nowadays are inundated with emails on a daily basis. When a brand properly personalizes emails, the potential of email as a marketing medium is reduced. As a result, fewer emails are required to achieve results. Respect is demonstrated by reducing informational noise in the inbox.
  • Email marketing is a must-have. Because of triggered (event-based) emails, email personalization is becoming more precise and sophisticated over time. Many tools are available on the market to help you implement personalization in your email marketing campaigns. If you still don't personalize your email campaigns but want to give it a shot, check out SendPulse's email service's useful and handy email personalization tools.

Personalized Email Examples

  • An email with a unique subject line. It is an example of the simplest way to personalize emails, and it works, visually standing out from the crowd.
  • Email with an abandoned shopping cart. Adidas reminds subscribers of the product they did not purchase and adds a bit of time sensitivity, stating that this pair will only be available for ten days.
  • Segmented email marketing. Because of the preferences discussed during the subscription, this email about animals arrived in  inbox.
  • Birthday greetings via email. Converse emails, such as this one, are sent using the subscriber's birth date as a trigger. The main goal of this email is to make a sale while also eliciting positive emotions.
  • Reactivation email. It's an excellent example of a Virgin Experience Days renewal email. It's emotional, and it earns you a $10 discount on your next purchase.

Marketers use subscriber data within their email content to make the content feel tailored to the individual as part of the personalization process. An increase in open rates of up to 760 percent has been proven because it helps marketers provide subscribers with more personalized content.

Marketers are using this tactic to move away from mass messaging and instead make their subscribers feel like VIPs by gathering subscriber data (like a first name) and segmenting subscribers into more detailed lists.

Imagine being able to communicate with each and every one of your subscribers as if they were close friends. With your personal touch and attention to detail, you'll be able to build a strong relationship with your customers and keep them coming back.

You'll see an increase in the number of subscribers who look forward to receiving your emails.

Recent Articles

  • How Angel Numbers Help You In Marketing? It Is A Sign For You

    How Angel Numbers Help You In Marketing? It Is A Sign For You

    Pythagoras was a Greek mathematician and philosopher who thought that numbers had souls. In modern times, numbers aren't treated with as much respect as they used to be, but many numbers still have special meanings and associations in different cultures. Angel numbers are repeated numbers that show up in a certain order. But some numbers, like the angel number for money, are known to be more powerful and well-known. Find out how angel numbers can help you in marketing here.

  • Numerology For Business - The Power Of Number Works

    Numerology For Business - The Power Of Number Works

    Numerology is the study of numbers, how they fit together, and how they affect our lives. Numerology for business is the study of how to choose the best name for a business. People say that the power of numbers is what makes the world work, and numbers are also the key to business. The business number tells you if your business is going up or down.

  • Why Is A Public Relations Linkedin Summary Important?

    Why Is A Public Relations Linkedin Summary Important?

    No matter if you work directly for a client or for an agency, company, nonprofit, or government, it's important to highlight your accomplishments and hard skill keywords in your public relations LinkedIn summary and profile. Public relations (PR) is essentially the process of developing a story message and disseminating it through social media, speaking engagements, earned media, and the press (print, broadcast, and internet).

  • How To Develop Content Marketing Numerology For Business Strategy

    How To Develop Content Marketing Numerology For Business Strategy

    Which numerology number is favorable for business, as we will see in this article? This is a question that you can solve in a content marketing numerology for business strategy. The two most important aspects of life are health and riches, with health signifying a life free from illness and wealth signifying a life of safety and security.

  • Personal Branding Company - Build Name And Create Statement

    Personal Branding Company - Build Name And Create Statement

    Creating a personal branding company can seem like a scary and impossible task. And not knowing where to start is one of the easiest ways to get lost in the process. Even Oprah Winfrey had to try out a few different styles on a small local show before she found her voice and became one of the most well-known people in the world.

  • Public Relations Tools And Techniques - Build A Brand That Accommodates Everyone

    Public Relations Tools And Techniques - Build A Brand That Accommodates Everyone

    PR professionals have a number of tools and strategies to choose from when they need to get information to the media. Some of these tools (things you make) and techniques (things you do) may be sent to the media along with other materials that go with them. Nothing is more valuable to a client than seeing the name of his or her company in an article, news story, or blog post. To build a brand, it's important to have third-party credibility and be able to get the attention of people who make decisions.

  • Public Relations For Startup Companies That Could Help Them Become A New Unicorn Company

    Public Relations For Startup Companies That Could Help Them Become A New Unicorn Company

    Startups can use public relations (PR) as a marketing strategy. Using a good strategy for public relations for startup companies is a must and can help the new company to develop faster.

  • How To Make A Good ARG? Make Them Want More

    How To Make A Good ARG? Make Them Want More

    Alternative Reality Games (ARGs) are a growing trend on the internet that is here to stay. The name comes from the fact that these games are mostly online puzzles that the player has to solve in real time. More and more people want to make their own games as the number of games grows. But it's harder than it looks to make and write an online ARG. Over time, you learn what to do and what not to do, as well as how to make a good ARG.

  • PR Metrics How To Measure Public Relations? Keep On Growing

    PR Metrics How To Measure Public Relations? Keep On Growing

    Do you keep track of how well your PR campaigns work? If yes, then you're one of the few, so congrats! Buffer says that 82% of PR pros don't know how to figure out how much their PR campaign is worth. This article will show you PR metrics and how to measure the results of a public relations campaign.