13 Social Media Steps to Developing Your Personal Brand
You can create an online identity that reflects your personal values and professional abilities by sharing online. Even if you only use social media on a sporadic basis, the stuff you generate, share, or react to contributes to the public narrative. Your online behavior is now just as significant as your offline behavior.
Building your personal brand on social media takes time and effort, but it could help you land your next job or make key contacts. To make sure your online branding is working for you, follow the ten steps below.
Decide which social media accounts you'll concentrate on, and delete any accounts you don't use anymore. Make sure all of your information is complete and accurate for the networks you'll be using. This will assist you in increasing traffic to the networks where you want to promote your work. It can also get rid of any potentially "questionable" stuff from the past that isn't helping your professional image.
Everyone's an expert at something, whether it's content marketing or knowing everything there is to know about your favorite television show. Is it time for you to broaden your horizons a little? What form of material have you written that has gotten the most attention from your followers? Is it possible to repeat this with other similar content? The more unique and entertaining material you publish about your area of expertise, the more your followers will regard you as a thought leader in your sector.
Maintaining an online profile can be time-consuming due to forgotten passwords, hectic day jobs, and content development; but, there are many social networking apps available to make life easier. Sprout, Buffer, and Hootsuite all connect to your social media accounts and allow you to cross-post and schedule posts across numerous platforms, eliminating the need to log in to several websites. These apps are compatible with most major social networking networks, including Twitter, LinkedIn, and Facebook.
The more you posted in the early days of social media, the more engagement you could generate. Over-posting, on the other hand, today causes tiredness and annoyance. You want to maintain open lines of communication with your audience, but you also don't want to appear desperate by oversharing. For people, the sweet spot is publishing 3-4 times per week.
“A once-weekly Twitter tweet or monthly Instagram snapshot will not accomplish much, if anything,” says Michael Noice, CEO of Entrepreneur Coach. As a result, rather than posting intermittently to a half-dozen social networks, it's advisable to focus on two or three well picked social networks and strive to be active on them.”
It's completely fine if you don't post for a few days. Analyze the information in your postings to find a pattern that works for you. If you're having problems finding stuff to share and want to learn more about what's trending, try searching on Twitter with a hashtag, using news aggregator sites like Feedly, or setting up Google Alerts.
Reposting (or curating) other people's work is always a good idea, but it's not the only thing you should do to establish your personal brand. To illustrate your sector expertise, you should also post content that you've written yourself. This type of content demonstrates that you are up to date on industry trends and how they are changing.
Creating interesting content necessitates a new perspective on the types of updates you send out to your followers. Don't be hesitant to brag about your accomplishments from time to time, or to include entertaining anecdotes from your personal life (topics such as travel, hobbies, etc.are suitable). After all, social media is primarily about people. Sharing some of this information gives your audience a look into who you are and what you're all about; just don't go overboard or make it all about you.
If you wish to communicate about your job on social media, make sure you first read your company's social media policy. Many organizations want employees to promote their content, while others are adamant about preventing employees from promoting their brands. For further information, contact your HR department.
You might be surprised at how many people you already know on your social media networks. There could be dozens, if not hundreds, of people with whom you have yet to connect. To find out how many connections you're missing, import your email contacts from Gmail or Outlook, or contacts from your phonebook, into your social networks. A fixed number of contacts can be imported for free on Linkedin, Instagram, Facebook, and Twitter.
You now know some of the things you should be doing on social media to make the best social impression possible, but do you also know what you should avoid doing to maintain that positive impression? Consider your social media interactions and content creation as an element of your professional résumé and a representation of your whole personality. Avoid making aggressive religious or racial remarks, and be cautious about making political remarks that others could find offensive.
If you're worried about not being able to express yourself fully, consider having two sets of social media accounts: one for private usage (say whatever you want) and one for personal use (say whatever you want) (in which your responses and shares are heavily calculated). Use your professional profiles to make new contacts and pursue new employment prospects, while keeping your personal pages private to only close friends and family.
Both Facebook and LinkedIn have thousands of groups dedicated to various businesses or topics. Find groups that are related to your unique area of expertise using the search box on each network. You'll be able to share your thoughts and create authority around your personal brand by doing so. Keep in mind that industry groups are likely to be overcrowded with your competitors, so smaller, topic-based groups may be more effective in reaching your target audience.
You Can Get Help From Social Media Groups:
- Set goals for yourself and push yourself to achieve them.
- Encourage you to reach your objectives
- Hold you responsible
- Gather inspiration
- Obtain feedback
- Develop self-assurance
- Improve your abilities
- Put your knowledge to the test
- Develop your leadership abilities
- Assist others
- Make a difference
- Make new acquaintances
- Explore new possibilities
Once you've joined your chosen social media groups, don't be scared to participate in discussions and contribute your unique perspective. It's sometimes difficult to remember what social media is all about. Don't be hesitant to strike up a conversation. You won't get any of the aforementioned benefits if you just join a group and don't engage. Showing that you're responsive, on the other hand, will help you establish your personal brand in broader communities outside of your own.
You've undoubtedly already realized how vital it is to be true to your identity. If a popular political analyst abruptly and dramatically switched parties, he or she would undoubtedly lose a significant number of followers. To be remembered and trustworthy, you must also be consistent with your ideas and how you portray them.
It may take some trial and error to find the tone of voice that works best for your business, but there are personal branding guides you can use to find the perfect fit for you. It's not as simple as declaring, "I want to be hilarious," because you'll need to expand on your thoughts to support your strategy.
People's impressions might be influenced by following your brand rules. If one of your profiles appears with material or visuals that do not match your brand's voice, you risk damaging an otherwise perfect reputation.
Connecting with and collaborating with influencers is a fantastic method to raise awareness for your brand, but it takes time. Before influencers regard you as an authority, you must invest time in building relationships with them.
LinkedIn, as well as several influencer marketing platforms, are wonderful places to locate and engage with other professionals in your sector. Analyze the networks, posting habits, and content of the top influencers in your area once you've located them to see what you could be doing better. Take note of how their followers react to what they post, and learn from their personal branding strategy and execution for best practices.
Maintain The Same Name, Profile, Photo, And Iconography Throughout All Of Your Social Media Profiles
You may use Knowem to check if your chosen username is available on over 25 of the most prominent social networks. Once you have these results, you may reserve your name on any social media sites you use now or plan to use in the future.In an ideal world, you'd use the same username everywhere. If you can't do this, come up with a standard variation to fall back on if your original pick is already taken. The standard is to use your first and last name. Avoid nicknames, shortened names, and other variations until you use them frequently.
This will be a terrific approach to leave a lasting impact on others as you develop your own brand. To get your profile images synced across channels, there's a handy IFTTT recipe. When you alter your Facebook profile photo, it automatically updates on Twitter.
How will people learn about you and your company? The first step toward a successful brand is to make yourself easy to find. The next stage is to spread your excitement and knowledge to others. It's crucial to be active on your social media accounts if you want to build influence and followers. According to a survey of Twitter followers, consistency in tweeting is one of the most important variables in growth.
According to the study, individuals that tweet the most have the most followers:
- A Twitter user with 51 to 100 followers has sent between 1 and 1,000 tweets.
- Those who have tweeted 10,000 times or more are followed by 1,000 to 5,000 people on average.
- A user with more than 15,000 tweets is believed to have 100,000 to 1 million followers.
Research on the optimal frequency of social media posting has yielded some useful guidelines for determining your sharing volume. Because much of the study focuses on company brands, it's better to utilize these guidelines as a starting point for determining your own ideal frequency.
- Facebook – 2 times per day
- Twitter – 5 times per day
- LinkedIn – 1 time per day
- Google+ – 2 times per day
- Pinterest – 5 times per day
- Instagram – 1.5 times per day
I use Buffer's social media management tools to publish consistently, which allow me to fill a queue with posts and send them out according to a timetable I create. In determining the perfect balance of updates to share, I drew a lot of inspiration from Buffer creator Joel Gascoigne. This is how his 4:1 sharing method works:
- Choose one of the following updates to share: a picture, a link, a quote, a reshare, or a status update.
- Share a different sort of content for every four staple updates to add diversity.
Consistently posting to social media will help to draw attention to you and your brand. Additionally, by getting connected with your community, you may adopt a proactive approach to social media involvement.
Some of my greatest personal branding advice comes from Barry Feldman. Barry discovered a lot of takeaways when studying a book by networking specialist David Bradford, and he published them in a post on Social Media Today. Here are a few that Barry thought worked nicely on social media.
- Follow up on new relationships as soon as possible, stay in touch, and always keep your promises.
- Make connections amongst the people in your network.
- Surround yourself with people who are top-notch.
- Don't let amazement hold you back. Have the courage to ask for help from the finest.
- Follow the advice of your network of accomplished friends and leaders in your field.
- Look for mentors. Follow their lead.
- Inquire of anyone from whom you can learn something.
- Give everything you've got.
- Inquire with your contacts to see if there is anything you can do to help them.
- Ask lots of questions and pay attention.
- Tell them you're looking forward to hearing their story. They'll gladly share them with you.
- Make yourself available to your friends and colleagues as well as organizations.
It's not easy to build a personal brand on social media. To be successful, it needs a great deal of thought and investigation. It's not about how you appear or where you live; it's about what you stand for and what people should expect when they see a new piece of material you've published. Consider the big picture and remember to keep track of what's working and what isn't, so you can make adjustments as needed.