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Personal Branding On Linkedin - Top 16 Tips And Tactics For Making An Impact


Personal branding on linkedin - The world may be a frightening place, especially when it comes to finding work after the age of 50. At times, it may even feel like you're swimming against the stream. However, utilizing LinkedIn for personal branding may be compared to using a speedboat to push through the river.

To be sure, when you first start out on this network, it might be a little intimidating. Where do you even begin? What features are accessible to you - and which will assist you in developing your unique brand?

This essay will go over all you need to know about using LinkedIn to develop your own brand. But before we go any further, let's make sure we're all on the same page.

What exactly is a personal brand, and why should you care?

Your personal brand serves as your calling card. You must present an easily comprehensible, engaging image, just as you know Apple stands for easy-to-use, stylish, and elegant. That is the essence of your brand. It helps you sell and advertise yourself so that others know what you're all about.

COPYRIGHT_MARX: Published on https://marxcommunications.com/personal-branding-on-linkedin/ by Keith Peterson on 2022-05-21T19:52:33.464Z

How to Linkedin: Personal Branding

Optimize Your Search Profile

LinkedIn is a search engine as well as a social media site, therefore the terms you choose are quite important.

When potential clients or employers search LinkedIn, what keywords do you want to be discovered for?

Determine your keywords and include them in your headline, job title, summary, and job descriptions.

Choosing the proper wording might mean the difference between having your profile found and being invisible.

Rethink Your Profile Photo

Some of the profile photographs that find their way into LinkedIn will astound you.

Here are some things to consider while choosing your profile photo:

  • It should contain your face and/or shoulders - no extreme closeups of your face or a zoomed-out complete body image.
  • Your photo should be clean and pixel-free.
  • There will be no hats, sunglasses, or other concealing items.
  • Smile.
  • Have excellent lighting.
  • Use a selfie stick instead (or at least something that you can tell is a selfie).
  • There should be no one else in your photograph.
  • Dress for success.

All of this can be achieved without the need for a professional photographer; all it takes is some forethought.

Use Your Creativity When Choosing A Cover Photo

You may also upload a cover photo to your LinkedIn profile. It's a wonderful way to stand out and add something unique to your profile.

Consider using your company's logo or an image connected with your job (for example, a novelist would use a typewriter or pen, while an accountant might use a spreadsheet).

The measurements should be 1884x396.

Change the URL of Your LinkedIn Profile
Change the URL of Your LinkedIn Profile

Change The URL Of Your LinkedIn Profile

Take the time to personalize the URL of your LinkedIn profile. You should be able to alter your name.

If the name is already used, think about adding your middle name or utilizing your occupation.

For example, if /Paul-Parker is already taken, try something like:



As seen above, utilize dashes in these URLs if at all possible. Why?

Google interprets dashes as spaces and, as a result, prefers them to underscores.

Remember that you can only change your URL once per 30 days, so make sure you're really committed to the URL you're about to submit since you'll be stuck with it for at least a month!

Make Your Profile Public

You want your profile to be public, regardless of why you're using LinkedIn.

Why would you deny potential employers, coworkers, and clients the opportunity to view your work?

The only time you should keep your profile private is if you want to look at other people's profiles without their knowing (we all have our reasons).

But, in that case, simply log out of your account before seeing a profile, and they won't know.

You now have no excuse to make your LinkedIn profile public!

Utilize LinkedIn As If It Were A Living Resume

Your LinkedIn profile is not something you should leave alone.

Update your profile if you change jobs, present at a conference, publish a new paper, enroll in a new course, and so on.

Consider LinkedIn to be your living resume.

Make The Most Of Your Description To Sell Yourself
Make The Most Of Your Description To Sell Yourself

Make The Most Of Your Description To Sell Yourself

Make an effort to promote yourself in your description.

Make it specific: include any facts and numbers.

For example, you may claim that you improved site traffic by X% - this is far more appealing than merely calling oneself an SEO specialist.

Highlight your most significant achievements that are related to the clients and/or positions you wish to recruit.

Jargon should be avoided at all costs. Your profile description serves the same purpose as a cover letter - keep it brief and to the point, and don't be afraid to brag about how amazing you are.

Strategically Select Your Skills

Each LinkedIn profile can have up to 50 talents listed.

You should fill all 50 spaces with relevant abilities, and you should think carefully about which skills to add.

Fifty may sound like a lot, but as you start adding talents, you'll see it's not that many (particularly when you consider skills may include something as generic as "writing" and "editing.")

The 50 talents you select should correspond to the skills that potential employers or clients are searching for.

Are you unsure what those abilities are?

Examine the job postings you're interested in and discover what skills they require.

Include them if you have them (and if you don't, start working on them now so you can include them later!).

Create LinkedIn Articles

Consider directly posting articles to LinkedIn.

It's understandable to ask why you'd submit an article on LinkedIn rather than your own site.

The benefit of publishing on LinkedIn is that when you press the publish button, all of your contacts will be informed and the post will appear in their feed.

There is an opportunity to enhance the likelihood that your LinkedIn audience will read it.

Of course, you can always share an extract from an article that is already on your blog or website and refer your LinkedIn audience to the full of the piece on your website.

Alternatively, you may syndicate material from your blog and repost it on LinkedIn. Of course, you may also produce material that is only available on LinkedIn.

For example, you could want to publish a post on an entrepreneurial topic that would resonate with your LinkedIn contacts but wouldn't really make sense on your company's blog.

Create Content That Raises Awareness

LinkedIn, as a platform, is used not only by professionals to network and further their careers, but it is also a source of knowledge for professionals about trends in businesses and sectors throughout the world.

LinkedIn also features a separate news area on the platform's homepage called 'LinkedIn News.' Users on the site are seeking information on jobs, businesses, and sectors.

Posting material that educates people about social concerns, workplace difficulties, and other important subjects improves the probability that people will comment on the post and tag other people in their network.

This type of content also boosts your credibility on the platform and helps you build a trustworthy personal brand.

LinkedIn has millions of members who are millennials wanting to learn more, acquire insights, and educate themselves. As a result, the platform has a big niche for material that gives insights and improves learning.

Share Relevant Posts From Other Influencers

Though the majority of LinkedIn influencers advocate producing material on the site on a regular basis to improve interaction, they frequently overlook the fact that not everyone has the time to generate unique articles on the network.

Creating an original post or article on a regular basis can be time-consuming and difficult. It may, however, be simple for you to republish useful information on the site in order to keep your audience interested.

Reposting influencer material improves the quality of content on your feed and assures a high reach and engagement.

Furthermore, sharing the material of LinkedIn influencers expands your reach inside the influencer's network. As a result, using LinkedIn's'share' feature is a simple method to generate interaction and expand your network, and it is certainly easier than generating original material.

Participate In Group

Don't underestimate the value of joining LinkedIn groups.

Joining organizations is an excellent method to meet other professionals whose interests are similar to yours.

Those contacts may eventually lead to opportunities and contracts.

Find organizations related to your industry and not just join, but also engage in them.

Comment, initiate posts, ask questions, and provide advice - aim to be a valuable, active member of a few essential groups rather than a silent lurker in many.

Engage Meaningfully
Engage Meaningfully

Engage Meaningfully

Don't only rely on search to discover individuals once you've worked hard to build out your LinkedIn profile.

You should publish to LinkedIn on a regular basis. Share material that is relevant to your target demographic, but doesn’t spam anyone's feed.

That's fantastic that you have a blog! People in your field will appreciate you if you promote it on LinkedIn.

If you were recently featured on a podcast episode, or if you have a webinar or speaking opportunity coming up, let people know about it! But don't constantly market yourself.

It is critical to distribute material from other sources as well. This shows that you're knowledgeable and that you make an effort to remain up to date on what's going on in your business.

Post about what you're witnessing in the industry, trends, and obstacles you've encountered, as well as how you overcame them. Your experiences will be relatable to others in your business.

It's fantastic to start a conversation by sharing, but don't forget to engage in them as well. Commenting on other people's posts is a fantastic way to meet someone for the first time and may lead to further interactions in the future.

Simple things like, "Wonderful read!" Thank you for sharing.” This goes a long way. If you have the time, writing a thoughtful answer that touches on the common issue is an even better approach to develop and strengthen connections on LinkedIn.

This should not be too difficult. “How can I discover all this material all the time, and how do I determine who to connect with and interact with?” you may wonder.

The manager will select material for program participants and recommend key individuals to engage with, such as analysts, industry influencers, and others.

Building a personal brand requires not just connecting and interacting with the appropriate people, but also consistency.

Being a member of a program that regularly proposes activities to take on social media, material to post, and people to connect with makes it much simpler to stay active online.

Make sure to publish high-quality content on a regular basis, while remaining true to your brand. You don't want your fans to be taken aback by anything you post. You can be innovative, but you must always speak to your audience.

LinkedIn is an excellent platform for presenting yourself, your skills, and your successes to people in your field.

It's also incredibly simple to connect and interact with people. By following these procedures, many people were able to establish a massive presence on LinkedIn, which led to a plethora of chances. You can accomplish the same if you establish your personal brand effectively.

Accept Any And All Connection Requests

There is literally no reason not to accept a connection request, regardless of whether you know the individual.

Because your profile is a professional, public-facing component of your personal brand, you should accept all connection requests.

Expanding your network can only result in a larger network and more opportunities. You'll also appear more frequently.

When you accept a request, you become a member of that connection's network and, as a result, appear as a second-degree link in their network.

There is, of course, one exception to this rule: if someone is harassing you online, you should decline their LinkedIn request.

Except for that, accept requests - they're a wonderful thing!

Do Not Be Afraid To Request Recommendations

Don't just sit back and wait for ideas to come your way; be aggressive and go after them!

Reach out to your contacts and ask for a referral!

Start with your colleagues (past and current), or with clients that you know would share good work with you.

Include a personal message respectfully asking for a LinkedIn endorsement.

It also helps to explain why you want the recommendation (for example, you want to improve your internet reputation, you're applying for new positions, you need strong references for clients, etc.).

When they offer you a reference, always thank them and write a recommendation for them in return.

Maintain A Positive And Helpful Tone In Your Content

LinkedIn is your professional calling card; do not post, share, or remark on anything that you would not say to a customer or employer.

Maintain a pleasant, thoughtful, and encouraging tone in your postings and comments, and always regard LinkedIn as a professional workplace rather than a personal social network page.

What Is Personal Branding On LinkedIn?

Your profile will be accessed and read more than on other social media. Because the personal brand is so fundamental to the environment of LinkedIn, you have a large and versatile canvas to create an image of yourself. Make some effort, thinking and imagination to shake your public profile.

Why Is LinkedIn Good For Personal Branding?

LinkedIn may contribute to your online branding, as it is an efficient tool that promotes brand awareness. As you and your organization become more visible to LinkedIn, the more people will know who you are and the beneficial consequences you may have for your working life. More links equal more money.

LinkedIn relies on corporate links. You consider all the links in the first level. Anyone connected to them is on the 2nd level, and then 3rd level. This highlights the broad scope and opportunities of this social media network.

How Do I Increase My Personal Brand On LinkedIn?

Helping others is a key element of constructing your own brand. Advise, provide job prospects, support and commend people for their accomplishment. Share in groups of LinkedIn. Each post you write and ask is an opportunity to advertise yourself and create credibility.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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