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People Also Search For - Leverage Search Engine Optimization And Improve Rankings


Google's "People Also Search For" box has been around since February 13, 2018.

People look for experts to answer their questions so they can make better decisions.

Search marketing teams need marketers who can think critically and understand the needs, language, and search patterns of their audience.

Consumers have become so used to using Google or Bing that they rarely think about how much they depend on them.

If they don't get the right answer on the first try, it's likely that they'll click on a link that says "people also search for."

COPYRIGHT_MARX: Published on https://marxcommunications.com/people-also-search-for/ by Keith Peterson on 2022-07-19T08:47:47.759Z

This is an example of how Google is improving its search engine optimization, so it's worth taking a close look.

What Is People Also Search For?

Google search engine and google logo in a magnifying glass
Google search engine and google logo in a magnifying glass

People Also Search For (PASF) is a SERP feature that helps people find a better search result if the first one didn't meet their needs.

It is a feature of a search engine that shows up when someone clicks on a SERP feature and then goes back to the result page almost right away.

This is a sign that they couldn't find what they were looking for.

Under "people also search for," the search engine then suggests more results.

The search engine is hoping that the person won't just switch browsers.

Their algorithms try to be the best at matching what people are looking for with what they want.

This feature, like all universal SERP elements, usually takes up a lot of space on page one of search results.

The "people also search for" and "subsidiaries" links take people to a SERP with a related carousel result or informational content that relates to their main search.

The PASF box, which stands for "People Also Search For," is a dynamic entry.

This means that it doesn't always show up in a search, and it depends on the case of the query.

It also gives back results that are similar but unique, like the Related Search Results section and the People Also Ask or PAA section.

Why Are People Also Search For Keywords Important For SEO And PPC?

Google added a new feature called "People Also Search For" at the beginning of 2018.

This feature is only shown to the user after they click on a search result and go back to the Google SERP right away.

People who searched for the main query also searched for the words in this box, which says "People Also Search For."

This is a way for Google to suggest other related queries that the user may not have thought of.

This is a gold mine for SEOs since this information comes straight from Google and is related.

When Does The Google “People Also Search For” Box Appear?

Google search engine and search bar in the phone
Google search engine and search bar in the phone

The People Also Search For box is not shown at first because it is a dynamic entry.

It only shows up after you click on one of the first organic results and go back to the SERP result page.

In other words, Google assumes that you didn't find what you were looking for on that website and gives you more suggestions.

But the results in the People Also Search for the box are not the same as the regular SERP results.

People also search for the box that is focused on URL.

This means that it shows parts of the website you just looked at, which is why it appears right below it.

People also search for a gold mine of information for anyone who knows how to use these terms to their advantage.

You basically get data directly from Google, based on what they know about how people search and what they are looking for.

Getting a spot in Google's People Also Ask related question box can help your website in other ways:

  • By giving the user more information about what they're looking for, you'll have a better chance of getting more traffic.
  • Your website will become a trusted source, and people will go to it to find answers to most of their questions on Google.
  • Experts in digital marketing and internet marketing using "People Also Ask" to get ideas for what to write about.

You should include the People Who Ask featured snippet in your overall online marketing plan and website content.

Having relevant questions for Google to find is worth the time, even if you have to do it by trial and error to try to figure out their complicated algorithm.

If you pay attention to "People Also Ask," you'll have a much better chance of getting high search rankings.

If you put in the time and effort, your website will become the go-to source for many related questions online.

You should not ignore this important bit of information.

People Also Search For Vs. People Also Ask

People Also Ask results in google
People Also Ask results in google

There is no reason at all to pick one over the other.

It's best to add to your content to give your customers more value and also try to show up in the SERPs for both of these things.

The more natural chances you have, the more your audience will see you, which is good for trust, credibility, and traffic.

People Also Ask

To do this on Google desktop search, go to a search result, click on a result, and then click back to the search results page.

People generally agree that there are three types of search queries:

  • Navigational search queries.
  • Informational search queries.
  • Transactional search queries.

What Is People Search In Google?

You can now find more relevant information about people when you search for them on Google.

Important: Users in India, Kenya, Nigeria, and South Africa who have their language set to English or Hindi can use this feature.

What Is People Also Search For On Facebook?

Your search results on Facebook are also based on what other people are doing on Facebook, such as: How popular content is for a certain search term when something was last posted.

Because you're in the audience for the post, you may see results from people you're not friends with.


In general, making the right kind of content is very important.

People Also Search For keywords can help you find the right kinds of keyword variations to add to your content that will meet users' needs.

But how you structure them, make them SEO-friendly, and make them easy for people to use depends on your goals.

Google's "People Also Search For" feature is great for making actionable content by learning more about how to engage users on your website or get that long-click thing going.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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