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Page Titles SEO - Strengthen And Make Your Website SEO-Friendly

If you're wondering, "What is page titles SEO?" then you're not the only one who is interested in how it can help you.

Whether you write the page title first or save the best for last, the impact of a good headline is important to your business.

In fact, more than half of shoppers use Google to find or learn about new brands.

If your audience is doing research online, they are scanning to find what they are looking for.

Writing a good page title is an important part of SEO because it helps both users and search engines figure out what a page is about.

What Are Page Titles?

SEO Page Title - How to optimize Title Tags for SEO

Page titles are HTML element on a website page that tells search engines what title to show in search results.

Title tags are another name for page titles.

In search results, the page titles are the links that you can click on to find out what the page is mostly about.

When you open a page in a web browser, the title of the page shows up in your tab:

So title tags are the first thing search engines and people see that tells them what the page is about.

People can also remember where they are when they have more than one tab open.

Like meta descriptions, there is some disagreement about what role page titles play in SEO.

In fact, optimizing each page's title tags should be part of any SEO management plan.

No matter how important you think they are, they have an effect on both search engines and the people who visit your site.

Why Are Page Titles Important For SEO?

Why are page titles important for SEO if they don't show up on SERPs?

Because a strong page title can help your SEO and make it easier for people to use your site, and because it stands out on the page, at the top of the post is the page title.

It can tell the reader what the post is about and make them want to read more.

The page title can draw people in without having to compete with ads, snippets, and featured images like the title tag does.

What Is The Purpose Of Page Titles SEO?

Your SEO title should make people want to click on it, go to your website, read your post, or buy your product.

If your title isn't good enough, people will skip it and look at other results.

Basically, you want to accomplish two things with a title:

  • It must help you rank for a keyword.
  • It must make the user want to click through to your page.

Google looks at many things to figure out how relevant you are for a certain keyword.

Even if you have a good rank at first but no one clicks on your result, your rank could go down over time.

Also true is the opposite. At first, you might be lower on the list of search results.

But Google will notice if people click on your title. So, your rankings might get better over time.

Also, as was said before, Google uses your page title as a factor in how it ranks your page.

So it's not just about getting people to click on your page; you also need to make sure that your page title matches the topic you're talking about and the keyword you're trying to rank for.

The title of your page has a direct effect on how well it ranks.

What Are The Differences Between Title Tags And H1 Tags?

Include Page Keyword in Title Tag and H1 for SEO

The difference between the title tag and the H1 heading tag is sometimes hard to understand when it comes to SEO.

As was said above, page titles are a piece of HTML that shows up in search results and browser tabs.

When you write SEO copy, H1 tags are an important part. They are the most important headings on the page.

Technically, H1 tags are part of a page's "body" section, while the "title" tag is part of the "head" section.

The length is the other difference. Your H1 tag can be as long as you want from a technical point of view.

But 55 to 60 characters is the best length for an SEO title.

If you write more than that, Google will cut it off, so people won't be able to see the whole title you wrote.

Where Do Title Tags Or Page Titles Appear?

You should know that your page titles will show up in a few other places besides your own website.

If you want people to find your website through search engines, you need a title that works no matter where it shows up.

Browser Tab

The text that shows up on your browser's tab is the title tag.

Because of this, your page title should be a simple and easy-to-remember way to remind people what your page is about.

On The Search Engine Results Page (SERP)

When a page is indexed by a search engine, the page title also shows up on the results page.

The title tag on Google is the blue text link that you can click to go to the website.

Because of this, you want your title tag to be like a headline and make people want to click on your search result.

On External Websites

Often, other websites and social media profiles will link to a page using the Title Tag as the anchor text.

Again, this is why you want your page title to be clear about what the page is about.

How Do I Write A Good Page Title?

How To Write Perfect* Page Titles and Meta Descriptions for SEO (2022)

Because title tags are so important for both search engine optimization and the user experience, writing them well is a great SEO task that doesn't take much time but has a big impact.

Here are some important tips for making title tags work better for search engines and people:

Watch Your Title Length

If your title is too long, search engines may change your display title by adding an ellipsis ("..."), taking out words, or even rewriting it from scratch.

We usually recommend that titles have less than 60 characters, but the exact number is based on a 600-pixel container and is a bit more complicated.

Some characters take up more space because they are bigger.

Lowercase letters like I and "t" are narrower than uppercase letters like "W."

Try not to use titles with ALL CAPS.

They might be hard for people to read, and they might make it hard for Google to show a lot of characters.

Keep in mind that search engines may choose to show a different title than what you put in your HTML, even if it is a reasonable length.

Keep in mind that longer titles may work better for social sharing in some cases and that some titles are just naturally long.

It's important to think about how your titles show up in search results, but using a long title won't hurt you.

Think like a search visitor and use your best judgment.

Don't Overdo Your Keywords

You won't be penalized for having a long title, but you can get into trouble if you start stuffing your title with keywords in a way that makes the user experience bad.

Avoid titles that are just a list of keyword phrases or different words that mean the same thing.

These titles are bad for people using search engines, and you could get in trouble with search engines if you use them.

Search engines are getting better and better at understanding how keywords can be changed, so it's not necessary or helpful to put every possible version of your keyword in the title.

Give Every Page A Unique Title

Unique titles show search engines that the content on a page is valuable in its own way, and they also get more people to click through.

If your site has hundreds or thousands of pages, it may seem impossible to come up with a unique title for each one.

However, if you use a modern CMS and code-based templates, you should be able to come up with unique titles that are driven by data for almost all of your site's important pages.

For example, if you have a database of product names and categories for thousands of product pages, you could easily make titles like:

[Product Name] - [Product Category] - [Brand Name]

Don't use default titles like "Home" or "New Page."

Google may think you have duplicate content on your site if you use these titles (or even across other sites on the web).

Also, click-through rates are almost always lower when these titles are used.

Ask yourself: How likely are you to click on a link that says "Untitled" or "Product Page" in the SERP?

Put Important Keywords First

Moz's testing and experience show that keywords near the beginning of your title tag may have a bigger effect on your search rankings.

Also, research on user experience shows that people may only read the first two words of a headline.

This is why we recommend titles in which the most unique part of the page, like the name of the product, comes first.

Avoid titles like:

Brand Name | Major Product Category | Minor Product Category | Name of Product

Titles like this one have a lot of repeated information up front and don't seem to have much to offer at first glance.

Also, if search engines cut off the end of a title like this, the part that makes it unique is most likely to go away.

These titles may also look like they are full of keywords, and Google is likely to change them.

Take Advantage Of Your Brand

If your brand is strong and well-known, putting it in your titles may help get more people to click on them.

We still recommend putting your brand at the end of the title, but on your home page or about page, you may want to put more emphasis on your brand.

As we've already said, Google or your CMS may also automatically add your brand name to your display titles, so pay attention to how your search results are shown right now.

Write For Your Customers

Even though title tags are very important for SEO, your first job is to get clicks from visitors who are likely to find your content useful.

When making title tags, it's important to think about the whole user experience, as well as optimization and keyword use.

The title tag is the first thing a new visitor sees about your brand when they find it through an organic search.

It should be as positive and accurate as possible.

Why Won't Google Use My Page Title Tag?

Title Tags On Google search results
Title Tags On Google search results

Google may show a title that is different from what you marked up in your HTML.

This can be annoying, but there's no easy way to make the search engine use the title you've set.

When this happens, it could be one of three things:

Your Title Is Keyword-stuffed

As we've already talked about, if you try to put too many keywords in your title, which is sometimes called "over-optimization," Google may decide to just change it.

Google also seems to pay attention to how words are joined together with separators like pipes (|).

Because of this and many other things, you might want to change your title to make it more useful to people who search.

Your Title Is Too Long

Google used to just cut off a title that was too long. Even though it was sometimes inconvenient, at least it was predictable!

Google has recently started completely rewriting long titles by taking a part from the middle or using text from elsewhere on the page.

You shouldn't worry about long titles, but you should pay attention to how they show up in SERPs.

Your Title Has Relevance Issues

We covered the obvious cases, like a page called "Home," but Google may change any title that doesn't seem to match what people are looking for or is full of marketing jargon or phrases that don't match the content.

These rewrites aren't limited to obvious spam or keyword stuffing. Make sure that your titles match the content they describe.

You Have An Alternate Title

If you include alternate title data, like a meta tag for Facebook or Twitter, Google may choose to use that title instead.

Again, this isn't always a bad thing, but if it makes the display title look bad, you might want to change the data for the alternate title.

People Also Ask

Do Page Titles Affect SEO?

The page title tag is an important part of SEO because it affects how Google's algorithms figure out what your page is about and where it ranks.

When you change the titles of your pages, your search engine rankings, visibility, and traffic for your main target keywords can go up or down.

Do Titles Matter For SEO?

Yes, title tags are still very important for SEO, even though Google likes to change what you write more these days.

Title tags are still important for helping Google figure out what your page is about, and you shouldn't forget how important they are.

Should Web Pages Have Titles?

You can help people find your web pages in search results by giving them good titles and descriptions.

Users who use screen readers can also benefit from it.

Each page on a USU website should have a title and a description that makes sense.

Conclusion

In the end, it's not hard to write page titles.

Even if your website has a lot of pages, it would be worth it to write optimized title tags for each one, especially for your most important keywords.

All you have to do is know what the best practices are and then use them.

After writing a few titles that are good for SEO, it's easy to get into a good rhythm.

In the end, this article's main goal is to get you to spend a little more time writing good page titles.

It is well worth it. It might also be a good idea to go back and improve some of your page titles after you've published them.

This is especially true if you already have a good ranking but don't get many clicks.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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