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On-Site SEO - Optimize Site To Rank Higher


On-site SEO means making sure that your website's pages, titles, tags, content, and structure are all optimized for the keywords you want to use.

You need both to be successful, and analytics and tracking are the only way to find the right mix.

Remember that you must use the right keywords or you could waste time and money bringing the wrong people to your site.

Before we start working with them, a lot of clients make this big mistake.

They are optimizing their sites for the keywords they think people are using, not the keywords people are actually searching for.

COPYRIGHT_MARX: Published on https://marxcommunications.com/on-site-seo/ by Keith Peterson on 2022-08-29T06:58:48.940Z

That's a very bad idea.

It's not hard to do a little research and find out how your customers look for businesses like yours.

What Is On-Site SEO?

What is On-Page SEO - 2.1. SEO Course by Ahrefs

On-site SEO, also called "on-page SEO," is the process of optimizing elements on a website so that search engines will rank the site higher and send more relevant traffic to it.

As opposed to "off-site SEO," which is the process of optimizing links and other external signals.

On-site SEO is the process of making a page's content and HTML source code as good as they can be.

On-site SEO and off-site SEO are two of the most important parts of Search Engine Optimization when you're trying to get your site to rank higher.

Proper on-site SEO helps users quickly and clearly understand what a page is about and if it answers their search query.

It also helps search engines understand what the page is about.

In the end, good on-site SEO helps search engines understand what a human would see (and what value they would get) if they visited a page.

This way, search engines can reliably serve up what a human visitor would consider high-quality content about a particular search query (keyword).

Why Is On-Site SEO Important?

A girl typing in a laptop
A girl typing in a laptop

Google's algorithm is always getting updated, which makes it better at understanding both what a user wants and how they feel when they land on a page.

Because of this, it's important to learn SEO and stay up to date on best practices.

Also, Google puts user experience first, so it's important to think about on-page SEO practices as part of your overall strategy.

A well-optimized page also helps Google understand what the page is about, which helps it organize and rank your page.

Basically, you're making Google better at what it does.

According to Google, “the most basic signal that information is relevant is when content contains the same keywords as your search query.”

But there's a fine line.

You don't want to overuse keywords or forget about the quality of your content.

Google still looks at the basics when ranking pages, though.

URLs Help On-Site SEO

How to Make Your URLs SEO Friendly

Google has said that URLs help them understand what a page is about better.

So, how do you make your URLs work best?

  • Include a keyword: Putting your main keyword in your URL will help search engines and people understand what your page is about.
  • Consider intent: Along with the main keywords, use descriptive words to help show what the page is about.
  • Use real words: Use real words in your URL instead of the numbers and letters that some content management systems generate.
  • Be succinct: Keep the structure of your URLs short and simple so that search engines can understand them. Also, Google's search results often include URLs. Users won't be able to figure out what your page is about if the URL is a long list of random letters and numbers. The more they know about what your page is about, the more likely they are to click on it when it comes up in a search.
  • Use hyphens between words: Use of hyphens makes URLs easier to read. Use the URL www.yourcompany.com/coffee-bean-grinders for a page about coffee bean grinders.
  • Avoid session IDs: If you can, don't put session IDs in your URLs because they create a lot of URLs for the same page. Google says that you should instead use first-party cookies.

How To Optimize On-Site SEO?

On-Site SEO is the process of putting high-quality content on your website pages so that search engines will rank them higher.

This means optimizing the titles, headers, and alt text for images.

It also means making sure that the site has the expertise, authoritative, and trustworthy information.

You can boost the credibility of your site by adding links to other sites.

If you don't know what your potential users want, you can't solve their problems or answer their search queries, which is what most search engines want.

Search Intent

Search intent shows what people are looking for when they do a search.

People type search queries into search engines.

Internal links are text links that connect two pages on the same domain.

Building these links is called "internal link building.

Incoming links are also important because they help users find the content they want.

Link your pages with keywords you want to rank well for in search engines. Also, this is important for SEO.


How well you rank in Google depends on your E-A-T (Expertise, Authority, and Trustworthiness).

You need to write good content and know a lot about your subject.

People trust those who tell them things they can believe

Your website needs to show that you know what you're talking about.

Title Tag

Title tags should be different, clear, and full of keywords.

Make sure they are related to the page's content and that your keywords are in them.

The most important part of on-page optimization is probably the title tags.

Make sure your title tag has your target keyword, but also make sure it's interesting enough to get people to click on your link.

Meta Description

Since the beginning of SEOs, meta descriptions have been one of the most important optimization points.

Meta tags are used to describe a web page and its content.

This information is shown in SERPS under the heading of the meta tag.

By improving the meta description, you can improve how people see what your site has to offer, and how they see the quality of the results and the CTR.

Meta descriptions have been debated in the SEO community, but many people still use them.

Make sure that people will want to click on your link by telling them what the page is about in the meta description.


With an interesting headline, you can get a lot of people to click on your link.

That's why you need to write them in a strategic way.

You need titles that are interesting enough to make people want to click on them and read more.

Headings are a very important part of how sites are ranked.

You need to make sure that they contain your keywords.

Don't put too much information in one heading.

Feel free to put things in different places and change them all over the page.

Headers Tags

To make sure you get the most out of your website, headers are important.

You should use them to tell people what your page is about.

Use headers to tell people what your page is about.

For example, if you are writing about a subject, you should include some keywords.

This lets search engine crawlers know what your page is about and makes it easy for your readers to understand what your page is about.

SEO Writing

How to Write SEO Content That Ranks in 2023!

SEO writing means writing content with both search engine users and your readers in mind.

You need to write content that your audience will find useful and interesting.

Using keywords is only one part of writing SEO content.

You should also think about how your content will show up when someone searches for something similar.

Keyword Cannibalization

You should be careful about how many pages you target for each keyword.

Cannibalization could happen if there are too many pages.

And using too many keywords can make the user's experience frustrating.

To avoid keyword stuffing, only use keywords that are relevant.

Add the right keyword phrases to your page to optimize it.

This will help your page keep a healthy keyword density, which is an important SEO strategy.

Pages that don't use their main keywords enough or don't have enough keywords on them can lose authority with search engines.

Content Audit

How To Conduct A Content Audit

As a content creator, you have to focus on both making new content and reviewing your old content.

This is a flaw, though, because users want to read content that is interesting.

You should audit your existing content because it helps you figure out if it's getting you the ROIs and goals you want, and it will also keep you from having duplicate content.

Your current content might be wrong or out of date.

You should also figure out what kind of content works best for you.

A content audit can help your SEO strategies a lot, and you should do them often to avoid making the same content more than once.

Image Optimization

Adding hum high-resolution pictures to your page can make it more interesting.

But some images can actually slow your site down.

To get the most out of SEO assets, make sure your images are optimized well.

You should also use images on your page to support the text, and you should use ALT tags and descriptive titles that will show up in image searches.

The user experience should be good, among other things, and that can be done with image optimization.

User Engagement

If you have improved your website's on-page SEO, you have already done half of what you need to do to be successful.

The other part is making sure that people stay on your site, read your content, and find it interesting enough to keep coming back for more.

Keeping users who are interested can be hard, but it is possible.

Pay attention to things like page optimization, site performance, and the user experience.

Meta Tags' On-Page SEO

Your main keyword should be in your title tag.

Use small letters and don't use all capital letters.

Your title shouldn't have more than 50 words.

Make sure that your title doesn't go over 65 characters.

Also, make sure that your title has the right keywords.

You have to put them both in the title tag and on every page.

Choose titles that are clear, and interesting, and use keywords.

In your title tag, use the main keyword.

Make sure that your title tag has less than 60 characters.

Make sure that your keyword is in the title tag.

Write your meta descriptions with the same number of characters.

Be careful not to use the same keywords in both your title tags and meta descriptions.

Types Of Structured Data

5 Essential Structured Data Types Your Site Needs to Have

Google looks at the content using structured data, which is a type of on-page SEO code that you put on your own pages.

Researchers are more likely to click on your link if it has rich snippets.

Structured Data Tools

Semrush and Ahref are keyword research tools that include a SERPs analysis that shows the features that are being shown.

This lets you figure out what kind of data you'll need to gather to bring those features to life.

Google will help you figure out how to add structural data if you enter the URL of a web page.

The structured data can then be checked further with Google's Structured Data testing tool.

Or, you can use Bing's guide to put structured data on your site.

Copy and paste the code above into a text file to crawl your own site or any other site.

Then save the file as a.txt.

You can crawl any website with this.

People Also Ask

What Is Onsite And Offsite SEO?

Off-Site SEO is about using other sites and places on the web to boost your search rankings.

On-site SEO is about improving the quality of your website.

Why Onsite SEO Is Important?

On-page SEO helps search engines analyze your website and the content on it so they can figure out if a searcher's query is relevant to your site.

Google is always making changes to its search algorithm so that it can better understand what a user wants and give them search results that meet their needs.

What Is First Step For On-page SEO?

On-page SEO is all about the page content.

It tells both search engines and people who visit your website what it is about and what your business is all about.

The first step to making good content is to choose keywords and topics that are relevant.


On-site SEO is all you need if you want your website to show up every time someone searches for a product or service.

By optimizing your site for on-site factors on a regular basis, you can improve your rankings, traffic, and conversation.

Remember, SEO on the page is important.

If you build your web pages with these things in mind, you'll be well on your way to better organic search engine rankings.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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