• Business
  • SEO
    • Content
  • Social Media
  • Branding
  • Ads
  • Others

No Such Thing As Bad Publicity - What You Need To Know In 2022


No such thing as bad publicity - Public relations, as an industry that some people mistake for magic, suffers from a number of myths. People imagine we're always out on the town with a martini in one hand and a cell phone in the other, but the reality is generally much more mundane: we're stuck at our desk with a cell phone in one hand and a mouse in the other (the martini has to rest by the mouse pad). Here are three more public relations misconceptions to debunk.

Any Publicity is Good Publicity

Publicity Stunts Are Always A Good Idea

Good idea image
Good idea image

The belief that "there is no such thing as negative press" derives from the belief that "there is no such thing as bad publicity." While doing everything you can to get the word out about your firm may seem like a good idea, it can frequently backfire horribly.

COPYRIGHT_MARX: Published on https://marxcommunications.com/no-such-thing-as-bad-publicity/ by Keith Peterson on 2022-05-21T20:04:40.798Z

Take, for example, the publicity campaign for the Adult Swim film "Aqua Teen Hunger Force Colon Movie Film for Theaters," in which street teams distributed LED placards depicting one of the characters from the movie and TV show making an obscene gesture in cities such as New York City and Boston. The placards were placed in high-traffic areas, such as under bridges, in the hopes that people would notice them.

Ex-journalists Make The Best Public Relations Professionals

Journalists image
Journalists image

Doesn't it make sense? A career in public relations necessitates a thorough grasp and command of writing, research, and communication, all of which are required in journalism. So, why doesn't it always work?

To summarize, in the field of public relations, the command of talents is often applied differently than in the field of journalism. For one thing, both require excellent communication abilities. Journalism, on the other hand, is mostly a one-way street, whereas public relations necessitates a back-and-forth not typically seen in the world of newspapers and CNN.

It's difficult to perform a 180 and do everything the opposite way if you're used to doing things one way. That's not to argue that a journalist can't become a great public relations professional; nevertheless, assuming that a journalist's training will translate to the public relations industry is a mistake.

Your Public Relations Can Be Handled By Your Advertising Agency

Advertising agency image
Advertising agency image

Sure, being a public relations professional necessitates a great deal of ingenuity. Knowing how to conduct a social media campaign, how to handle unforeseen public response, and when to switch gears when a campaign isn't working takes a lot of creative energy.

That's all there is to it; doing all of that requires a lot of creativity. An ad agency's creative juices would be better spent coming up with new advertising campaign or commercial concepts.

Creative agencies, for the most part, are similar to the journalists in our previous scenario. They're used to a one-way communication system, the art of the advertisement, the message. Public relations professionals must be able to engage with and communicate with the general public, rather than only at them.

Is There Such A Thing As Bad Marketing?

"There is no such thing as negative PR," goes the marketing adage. A firm may make a major blunder or even be caught doing anything unethical or illegal. Everyone gathers to denounce what they've done or to laugh at their folly. Even so, this indicates that people are discussing the company. People will recall the brand name as it becomes more well-known.

So, as long as people are talking about your brand, it doesn't matter how they're talking about it. Is this, however, correct? Is it true that there is such a thing as bad publicity? In a nutshell, yes and no.

Hacked accounts are a common occurrence on social media. Outside parties have acquired a lot of firms' Twitter passwords, both major and small, and have sent unusual and frequently childish and disrespectful messages to their followers.

What Is An Example Of Bad Publicity?

Negative publicity occurs when consumers talk adversely about a brand, product, service, or person on the internet. Users who are dissatisfied with services, products, or a particular brand create negative PR. One of the instances is negative user reviews.

Is Negative Publicity Good Publicity?

According to a new study from Stanford Graduate School of Business, when a product or firm is relatively unknown, unfavorable publicity might increase sales simply by stimulating product awareness. Any publicity, positive or negative, becomes valuable in that circumstance.

Share: Twitter | Facebook | Linkedin

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • 7 Tactics To Boost B2B Lead Generation With Instagram Stories

    Social Media

    7 Tactics To Boost B2B Lead Generation With Instagram Stories

    A number of strategies are being used to crowdsource marketing minds all across the internet realm. Every month, if not every week, a new platform, tool, or marketing approach develops that alters marketers' capacity to reach their target audience.

  • Developing A Unique And Recognisable Brand Identity


    Developing A Unique And Recognisable Brand Identity

    Your brand identity embodies who you are at your core. Many people confuse the terms "brand" and "logo." While there are certain overlaps, a logo is only a representation of the company. There's a lot more to the brand. When we discuss brand identity, we are discussing who you are, the principles you uphold, and the general character of your business.

  • What Are The Worst Business Ideas Ever? Try To Avoid Mistakes


    What Are The Worst Business Ideas Ever? Try To Avoid Mistakes

    What seemed like a good idea at first doesn't have to change much to become a bad business. We are looking at the worst business ideas right now to make sure that doesn't happen.

  • How To Write A Stunning Meta Description In 2022 - SEO's Future


    How To Write A Stunning Meta Description In 2022 - SEO's Future

    Meta descriptions reached a tipping point in 2021. It was the realization of marketers and SEOs that a snippet of text could influence how users found and interacted with their websites, pages, or apps. But, how to write a stunning meta description in 2022?

  • What Do SEO Agencies Do? Hire Them For Best Results


    What Do SEO Agencies Do? Hire Them For Best Results

    There are a lot of buzzwords and acronyms in the Internet marketing industry, which can make it hard to understand at times. This can be frustrating for a business owner. You keep hearing that SEO is something you "need," but many companies won't tell you exactly what you'll be paying for. But what do SEO agencies do?

  • B2B Value Proposition Examples - Improve Marketing Campaigns


    B2B Value Proposition Examples - Improve Marketing Campaigns

    Making a B2B value proposition that hits a home run is not easy. We have b2b value proposition examples. Your company might be getting ready to bring out a new product. You have a long list of things to do, such as talking to customers, researching competitors, making a GTM strategy, and so on.

  • What Does The Value Proposition Do For Marketers? Critical For Marketing Success


    What Does The Value Proposition Do For Marketers? Critical For Marketing Success

    A value proposition is a sentence that explains why someone should do business with you. It should show a potential customer why your service or product is better than similar ones from your competitors. What does the value proposition do for marketers?

  • Average Website Conversion Rate By Industry - Key Steps To Increase It


    Average Website Conversion Rate By Industry - Key Steps To Increase It

    Conversion is a key part of your paid search strategy. After all, what's the point of advertising if you don't turn a lot of people who look at your site into buyers? Conversion rate optimization lets you get the most out of every penny you spend on PPC by finding the sweet spot that gets the most people to take action. What is the average website conversion rate by industry?

  • Difference Between Advertising And Marketing - Why It Matters?


    Difference Between Advertising And Marketing - Why It Matters?

    Do you think "marketing" and "advertising" mean the same thing when you hear them? Some marketers use the words marketing and advertising interchangeably, calling marketing advertising and advertising marketing. The truth is, though, that these two ideas are very different. Similar, but not the same. Do you know what is the difference between advertising and marketing?

  • Learn How To Build Backlinks To A Cannabis Brand With Our Recommended Strategies

  • Social Media Marketing Ideas And Tips For New Business

  • B2b Content Marketing Strategy - Making Content The King To Bring More Customers

  • Sales Page - Make Them Click The 'Buy' Button

  • Metaverse Property - The Use Of Social Media To Promote Metaverse's Public Recognition