No such thing as bad publicity- Public relations, as an industry that some people mistake for magic, suffers from a number of myths. People imagine we're always out on the town with a martini in one hand and a cell phone in the other, but the reality is generally much more mundane: we're stuck at our desk with a cell phone in one hand and a mouse in the other (the martini has to rest by the mouse pad). Here are three more public relations misconceptions to debunk.
Any Publicity is Good Publicity
The belief that "there is no such thing as negative press" derives from the belief that "there is no such thing as bad publicity." While doing everything you can to get the word out about your firm may seem like a good idea, it can frequently backfire horribly.
Take, for example, the publicity campaign for the Adult Swim film "Aqua Teen Hunger Force Colon Movie Film for Theaters," in which street teams distributed LED placards depicting one of the characters from the movie and TV show making an obscene gesture in cities such as New York City and Boston. The placards were placed in high-traffic areas, such as under bridges, in the hopes that people would notice them.
Doesn't it make sense? A careerin public relations necessitates a thorough grasp and command of writing, research, and communication, all of which are required in journalism. So, why doesn't it always work?
To summarize, in the field of public relations, the command of talents is often applied differently than in the field of journalism. For one thing, both require excellent communication abilities. Journalism, on the other hand, is mostly a one-way street, whereas public relations necessitates a back-and-forth not typically seen in the world of newspapers and CNN.
It's difficult to perform a 180 and do everything the opposite way if you're used to doing things one way. That's not to argue that a journalist can't become a great public relations professional; nevertheless, assuming that a journalist's training will translate to the public relations industry is a mistake.
Sure, being a public relations professional necessitates a great deal of ingenuity. Knowing how toconduct a social media campaign, how to handle unforeseen public response, and when to switch gears when a campaign isn't working takes a lot of creative energy.
That's all there is to it; doing all of that requires a lot of creativity. An ad agency's creative juices would be better spent coming up with new advertising campaignor commercial concepts.
Creative agencies, for the most part, are similar to the journalists in our previous scenario. They're used to a one-way communication system, the art of the advertisement, the message. Public relations professionals must be able to engage with and communicate with the general public, rather than only at them.
"There is no such thing as negative PR," goes the marketing adage. A firm may make a major blunder or even be caught doing anything unethical or illegal. Everyone gathers to denounce what they've done or to laugh at their folly. Even so, this indicates that people are discussing the company. People will recall the brand name as it becomes more well-known.
So, as long as people are talking about your brand, it doesn't matter how they're talking about it. Is this, however, correct? Is it true that there is such a thing as bad publicity? In a nutshell, yes and no.
Hacked accounts are a common occurrence on social media. Outside parties have acquired a lot of firms' Twitter passwords, both major and small, and have sent unusual and frequently childish and disrespectful messages to their followers.
Negative publicity occurs when consumers talk adversely about a brand, product, service, or person on the internet. Users who are dissatisfied with services, products, or a particular brand create negative PR. One of the instances is negative user reviews.
According to a new study from Stanford Graduate School of Business, when a product or firm is relatively unknown, unfavorable publicity might increase sales simply by stimulating product awareness. Any publicity, positive or negative, becomes valuable in that circumstance.