• Content
  • Business
  • Social Media
  • Branding
  • Ads
  • How To

NFT Scarcity - Why Scarcity Matters When It Comes To NFT Marketplace


When it comes to trading NFTs, many NFT collectors focus primarily on rarity. While rarity is important, it is not the only factor that determines value. NFT Scarcity refers to the amount of a specific project that is available at any given time. It all comes down to supply. And if supply does not meet demand, it can lead to a rapid price increase.

NFTs Are About Scarcity | The Unstoppable Podcast Clips

NFT Scarcity In Marketplace - A Case Study

Here is a brief case study of two of the many projects currently available on Internet Computer.

Poked Bots

COPYRIGHT_MARX: Published on https://marxcommunications.com/nft-scarcity/ by Keith Peterson on 2022-06-03T10:06:41.249Z

Poked Bot character
Poked Bot character

This was one of the most anticipated drops in the Internet Computer ecosystem, and it proved to be one of the most successful. That makes sense given the incredible artwork in the collection. In fact, Dominic Williams himself commented on John Ball's artistic talent (designer at Poked Studios) in this Medium article back in 2016.

Anyone who purchased a Poked bot in the public sale for 4 ICP will notice that the floor price is now 3.7 ICP - a 7 percent decrease. It has nothing to do with scarcity. The most expensive Poked bot ever sold for an Internet Computer record of 3,000 ICP! However, bots are not in short supply. Currently, more than a quarter of the collection is available on the secondary market


ICPBunny characters
ICPBunny characters

ICPBunny is at the polar opposite end of the spectrum. While the project is exciting and earning carrots is enjoyable, few people use bunnies as their profile pictures. The 8-bit art is nostalgic but simple. The all-time record price for a single bunny is 10 ICP. Almost every project on Internet Computer has a single sale that is larger than that.

When the floor price (currently.80 ICP) is compared to the public sale price (.35 ICP), collectors are up more than double what they paid for their bunnies. What's the story? On the secondary market, less than 5% of the bunnies are available This type of scarcity raises the floor price. There simply are not that many bunnies available, so people are willing to pay for them.

So Which Is Better, Scarcity Or Rarity?

It is not a question of which is superior. Poked bots, for example, have twelve times the volume of sales as ICPBunny. In fact, the top bot sale of 3,000 ICP is nearly equal to the total volume of bunny sales. That rarity must have meant everything to the person who sold that bot. However, scarcity is the key to long-term gains for bunny holders who refuse to part with their NFTs (which accounts for more than 95 percent of them).

When the bunnies announced a partnership with MarsPool, the number of bunnies on the market fell by about 40%. (from a little over 500 to a little over 300). That demonstrates the power of scarcity. The less of something there is available, the faster it can disappear with just one big announcement. As you can see, that offers the power to benefit an entire project.

Open Scarcity

The exciting thing about NFTs is that you can give everyone access to the media while granting one person ownership of the NFT that represents the media. This is similar to video games: your friend may have unlocked a specific skin that is purely cosmetic and has no effect on gameplay. You can enjoy this skin while playing with your friend, even if they paid for it.

In similar dynamics, NFTs can be used. They are sometimes used as crowdfunding vehicles. They have the ability to create media (or culture) that would not otherwise exist. One patron and one NFT And a jpeg or mp3 for the enjoyment of millions.

If you define 'NFTs' as works of art (music, visual, or both), then they create an incredible situation in which content no longer needs to be locked behind a paywall on a platform like Patreon. Instead, the proliferation of media associated with the NFT, such as a song, will increase the NFT's value. This affects the perceived value of future NFT drops as well.

Ownership is exclusive, but media is plentiful. There is open scarcity.

How To Create Scarcity

Pick A Layer At Which You Want Scarcity

Community Level, Role Level, Channel Level, Category Level, Reward Level, Token Level (if you have tokens).

Find A Way To Gate Access Level

A full-fledged instruction page on what is available and why people should strive for or purchase it Excellent design is always beneficial in this situation (probably the reason why NFTs seem attractive from the outside).

Here's an excerpt from the Fortnite Battle Pass page:

Fortnite’s Battle Pass page screenshot
Fortnite’s Battle Pass page screenshot

Create Competition For This Access

It could be as simple as an entrance exam used by schools to gain access to their community and campus, or as complex as staking NFTs to gain access to private channels in a Scene or Discord server.

Celebrate And Advertise The Scarce Object

Swinging the prize in front of everyone's eyes while creating an artificial bottleneck has always worked. People's rain will always want what it cannot have, but it must first recognize that it exists and is desired. A cohort-based course displays the number of people who have taken the entrance exam. A real estate platform will show you how many units are available and how many people have "seen" the unit in the last 24 hours. It's something that everyone does.

People Also Ask

What Makes An NFT Scarce?

If a well-known artist creates a new work of art that is in high demand, they can program the NFT attached to it as a limited edition piece with only a few copies available. In this case, the NFT would be extremely scarce because there is sufficient demand to sustain the value.

What Does Scarcity Mean In Crypto?

The concept of digital scarcity is that a digitally native asset can be programmed to have an immutably (permanently) limited supply. Though other digitally scarce assets exist today, Bitcoin was the first to introduce the concept of digital scarcity by limiting its code to 21 million bitcoins.

Which Crypto Is Scarcity?

Bitcoin's fixed-supply scarcity is most highly valued because it is coupled with accelerating demand, proven use cases, and recognized desirability. The supply of Bitcoin is limited to 21 million coins. (At the moment, there are between 18 and 19 million bitcoin in circulation.)


You live in the digital age, which brings with it digital scarcity. Understanding digital scarcity is important because it can add value to digital assets. NFTs are a prime example of this, and they will only grow in popularity in the future.

Even in digital form, scarcity creates value. This has been seen with bitcoin, the world's most popular cryptocurrency due to its digital scarcity.

Each cryptocurrency and NFT has unique characteristics that make them valuable, but digital scarcity is one of the primary reasons they have gained mainstream adoption. Keep an eye out for digital scarcity as it evolves and creates value in the digital world.

Share: Twitter | Facebook | Linkedin

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • The Ultimate Guide To Social Media Marketing For Ecommerce: Top 11 Strategies


    The Ultimate Guide To Social Media Marketing For Ecommerce: Top 11 Strategies

    In this modern era of technology, social media marketing has become crucial for e-commerce businesses seeking to engage with their customers and boost their sales.

  • How To Target Multiple Cities Without Hurting Your SEO


    How To Target Multiple Cities Without Hurting Your SEO

    Targeting multiple cities can be a great strategy for expanding your reach and attracting more customers. However, doing so can also hurt your SEO efforts if not done properly. In this article, we'll discuss some tips to target multiple cities without hurting your seo.

  • Any Risk In Deleting A Disavow File?


    Any Risk In Deleting A Disavow File?

    Is there any risk in deleting a disavow file? As a website owner, you are likely familiar with the concept of disavowing links. In essence, disavowing is the process of telling Google to ignore certain links that point to your website.

  • Does The CMS Matter For Search Rankings?


    Does The CMS Matter For Search Rankings?

    You may be wondering, does the cms matter for search rankings? A content management system (CMS) is an essential tool for creating, organizing, and publishing content on a website. The choice of CMS can significantly affect the user experience, security, and performance of a website.

  • Tips For Writing Social Media Interaction Posts That Get Noticed


    Tips For Writing Social Media Interaction Posts That Get Noticed

    In today's fast-paced digital world, social media has become an essential tool for businesses and individuals to connect with their audiences. However, with so much content being shared every day, it's easy for your posts to get lost in the crowd. To stand out and engage your followers, you need to create social media interaction posts that get noticed. Here are some tips writing social media interaction posts.

  • Top 5 Chinese Search Engines & How They Work


    Top 5 Chinese Search Engines & How They Work

    In this article, we will explore the top chinese search engines and how they work. As one of the world's largest and most populous countries, China has a thriving internet ecosystem with a plethora of search engines.

  • Improving Brand Awareness & CTR With On-SERP SEO


    Improving Brand Awareness & CTR With On-SERP SEO

    In this article, we will explore how on serp seo can improve brand awareness and Click-Through Rates (CTR).

  • B2B Thought Leadership Content - Thought Leadership Is Important For B2B Marketing


    B2B Thought Leadership Content - Thought Leadership Is Important For B2B Marketing

    Thought leadership is one of the most effective types of content that a B2B marketer can deliver. When done right, B2B thought leadership content offers readers new and relevant information and helps them to make smarter decisions.

  • The Complete Guide To Digital Public Relations (PR) 2023


    The Complete Guide To Digital Public Relations (PR) 2023

    The field of digital public relations is always developing, evolving, and adjusting to the demands of organizations. As new technologies arise, so do new opportunities for businesses to profit from their use.

  • Is Capital A Good Industry And How Many Jobs Are Available In Capital Goods 2023

  • The Future Of Telecommunications - Top Trends In 2023

  • 7 Top Enterprise Local SEO Challenges & How To Solve Them

  • Rebranding - Know What, When, And How To Do It In 2023

  • How To Analyze Your Content & Craft A Winning Strategy In 2023