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Most Popular Posts Of 2020 - A Closer Look

The most popular posts for 2020 are those topics about branding, social media, and content marketing. Also, not to forget, those ones that talked about these popular abbreviations: AI, PR, and SEO.

Keith Peterson
Keith Peterson
Apr 21, 20230 Shares421 Views
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  1. Personal Branding
  2. Social Media
  3. Content Marketing
  4. Conclusion

Once more, let’s go back and recall the most popular postsof 2020.

Well, who else is so ready for 2020 to be over?

I just wanted to take a moment and celebrate some of the highlights of this year, including a handful of our most popular posts.

Looking back on the last year, we covered such topics as personal branding, social media, and content marketing.

Let’s look at our top posts in each of these categories - see what we've learned and gained over the past year.

The Secret to Building a Personal Brand—Reduce Your Market Size & Create Clear Messaging

Personal Branding

15 Personal Branding Experts You Need To Check Out

In this post, we collected the 15 biggest names in personal branding.

From careerreinvention to using social media to amplify your personal brand, these experts are on it.

Check them out and tap into their vast knowledge and expertise.

How To Succeed With Personal Branding On LinkedIn

LinkedIn is a veritable powerhouse for personal branding.

With that said, this one is definitely one of our most popular posts in 2020.

Learn how touse strategies such as SEO, calls to action, and group participation to step up your LinkedIn strategy and get exposure for your personal brand.

5 Powerful Ways To Craft The Best Content For Your Personal Brand

The right contentwill elevate your personal branding efforts.

Learn why content is so important, as well as proven strategies you can use to create effective content.

This is a true recipe for success:

  • data-driven points to boost performance
  • headlines that compel you to read more
  • ways to boost the meat of your content for best results

The post walks you through it all.

How To Create A Personal Brand That Will Thrive During COVID-19

We can’t ignore that COVID-19 was a major part of our lives this year. But we didn’t allow it to halt our efforts.

Knowing how the pandemic affected us all, this one immediately became one of our most popular posts.

In this post, we delve into how to adapt your personal branding strategy during the pandemic and make your personal brand a success.

Since the pandemic isn’t going anywhere soon, this all still applies.

A black smartphone lying on a surface, with screen showing the app icons of Instagram, Facebook and Twitter
A black smartphone lying on a surface, with screen showing the app icons of Instagram, Facebook and Twitter

Social Media

14 Social Media And Public Relations Tactics You Need To Know

Social media and public relationsare a great team.

Learn how social media and public relations can work in tandem to boost your overall strategy.

This includes tactics include, to name a few:

  • sharing your press release and press mentions on social media
  • becoming a thought leader
  • tapping into influencer marketing

10 Shrewd Ways To Promote Your B2B Press Release In Social Media

This post dives further into how social media and public relations work together - specifically when it comes to press releases.

The rising popularity of B2B (business-to-business) instantly made this as one of our most popular posts for 2020.

Learn how to use social media to give your press releases more velocity.

Nailed It! 5 Ways To Create A Killer LinkedIn Summary

LinkedIn is an especially powerful social media tool - and its summary feature might just be the most powerful tool of them all.

Learn how to create a summarythat makes you stand out and gets you the visibility you want.

Upper right corner of a laptop showing a woman’s LinkedIn profile, with the Google homepage as cover picture
Upper right corner of a laptop showing a woman’s LinkedIn profile, with the Google homepage as cover picture

Content Marketing

AI And Content Writing - How To Adapt To The Future

Artificial intelligence (AI) has made incredible strides in the past year - and content writing AI may just top that list.

Many of us thought that writing was best left to humans. Artificial intelligence came in with gusto and proved us wrong.

Learn about these important things:

  • what content writing AI is
  • how it can help your brand
  • the AI writing tools available

As more and more people explore the possibilities that AI could offer, this topic truly is one of our most popular posts.

PR And Content Marketing - 8 Awesome Tactics You Need To Know

Public relations - friend or foe of content marketing?

Friend!

Learn more about the relationship between these two strategies and how they can work together to boost your brand, including:

  • amplifying content
  • boosting SEO
  • nurturing journalist relations
A headless woman in black clothes holding with both hands a white mug with the words ‘like a boss’ in black
A headless woman in black clothes holding with both hands a white mug with the words ‘like a boss’ in black

How To Win At Content Marketing During A Pandemic

The pandemic has put the brakes on a lot of things this year - but your content marketing shouldn’t be one of them.

Learn why you should continue with your content marketing efforts and how to make your content strategya success during these challenging times.

Conclusion

What did you think of our most popular posts of 2020?

Was there a post you would’ve liked to see here? Let us know in the comments below!

So, there goes a quick recap of the most popular posts of 2020 as we welcome another exciting new year.

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