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Mobile Audit SEO - Increase Rankings By Making Your Website Mobile-friendly

Smartphones and tablets have had a huge effect on the top lines of businesses all over the world. Since a huge number of purchase decisions are now made on mobile, it makes sense for your brand to focus on a mobile SEO audit to make it easier for mobile users to find you.

With its mobile-first indexing update, Google made it easier and faster for 4.68 billion mobile phone users to find answers to their questions. Even though this update was good for users, many websites saw their SERP rankings and traffic drop as a result.

This happened because Google dominated the online search market. This also meant that websites had to upgrade to mobile-first right away to get back on the SERP. But your site needs to be checked for mobile SEO to make sure that the upgrade was done correctly.

What Is Mobile SEO?

Introduction to Mobile SEO | Lesson 1/7 | SEMrush Academy

Mobile Search Engine Optimization (SEO) is the process of making your website better for people who look at it on their phones or tablets. Mobile SEO is the process of making your website mobile-friendly and optimizing it for better performance and visibility on search engine result pages (SERPs).

Mobile SEO is short for "search engine optimization for mobile." It is the process of making your content better so that your web pages rank higher in search engine results pages (SERPs).

This step helps you get more organic traffic, which is people who find your site through a search engine. Even though there are many search engines, Google is the most important one for mobile SEO. That's because it makes up almost 95% of the market for mobile search.

Note: Google has a number of programs called "user agents" or "crawlers" that automatically look for new content and websites. Googlebot is the main crawler, and there are different versions of it for desktops and phones.

How Mobile SEO Is Different?

Is SEO for Mobile and Desktop the same?

Many of the best practices for SEO on desktops also work for SEO on mobile devices. If you need a refresher on the basics of SEO, check out our article on What is SEO. But the results of mobile searches are much more variable than those of desktop searches because they are affected by more things.

Things like how a page is set up, where the user is, what operating system they are using, the size of their screen, and more affect what content is at the top. Because of how these variables affect each other, the way search engines crawl, index, and rank pages on different devices is different.

With mobile SEO, you can be successful on any device. But first, it's important to know what makes desktop and mobile search results different and how those differences affect search results.

Why Does Having A Mobile-friendly Site Matter?

Since 2016, Google has talked about mobile-first indexing, which means that search engine bots will crawl the mobile version of a site first. (Many sites are already indexed with mobile in mind.)

Google said in the spring of 2020 that starting in the fall of that year, the whole web would be indexed with mobile first. Because of the pandemic, they pushed this back to March 2021, but many websites had "unexpected challenges," as Google put it. This made them decide to stop setting any more hard deadlines until the problems could be fixed.

This extra time gives you a great chance to make sure your mobile site is ready to go when Google's mobile-first indexing is fully rolled out. There are many benefits to making your site mobile-friendly:

  • On mobile devices, your site will load quickly.
  • Google has said that mobile PageSpeed will be used as a ranking factor, which is good news for SEO.
  • Bounce rates will go down if users have a better experience.
  • Sites that are made for mobile will be ranked higher than sites that aren't made for mobile.
  • It will drive more traffic to your website.

Why Is Mobile SEO Important?

Why Is Mobile SEO Important? | Lesson 22/31 | SEMrush Academy

Here are a few reasons why you should start to care about mobile optimization.

Mobile Search Is On The Rise

First, it's about the way the market is going. Mobile searches have been more popular than desktop searches for a while now, and this trend is likely to keep going. That means that a lot of the people you want to reach are probably looking for your content on their phones. By getting better at mobile SEO, they will be able to do that.

Mobile Content Determines Google Search Ranking

Plus, Google has switched to a mobile-first index, which means that it ranks web pages based on how well they work on mobile. So, if you don't pay attention to mobile SEO, you risk having content that doesn't rank well.

Mobile Search Drives Sales

Pre-sale searches are also happening on mobile. The research done by Google shows that: Over the past two years, the number of mobile searches for product reviews has grown by 35%. People have watched video reviews for the same amount of time as 50,000 years.

Over the past two years, mobile searches that include the word "best" have grown by 80%. If people want to buy your products, you want to make sure they find your site by using the right search terms.

Also, 40% of people prefer to use their phones to do all of their shopping, from looking up information about a product to buying it. Overall, taking care of mobile search optimization will help you find your customers where they are and give all of your visitors a better experience.

Your SEO strategy will also be better prepared for the future if you make it mobile-friendly. Voice search is becoming very popular, just like mobile search has.

Voice search is now available not only on phones and tablets but also on home assistants like Amazon's Echo. This means that people can find well-optimized content from anywhere.

And, since 62% of businesses aren't doing this yet, using mobile SEO to optimize for voice search could give you a competitive edge. Voice search is important for mobile optimization Of course, not all businesses get a lot of mobile traffic, so it makes sense to check yours before you start.

Don't get us wrong: the changes we mentioned mean you'll have to deal with mobile SEO at some point, but checking your traffic will tell you if you needed to do this yesterday or if you can wait a few weeks.

Is Your Website Mobile-ready?

How to Make Your Website Mobile Friendly - Top 5 Steps

It will not be simple for you to propel your company to the forefront of its industry and secure a place for it on the international stage. It is essential to have an adaptable website that will enable the target customers to communicate with your company whenever it is most convenient for them.

When it comes to Google rankings, sites that are mobile-responsive receive a higher rating than their counterparts that are not responsive; therefore, the situation is very straightforward.

Even market statistics back up the assertion that mobile and tablet devices are now responsible for 58% of all search inquiries being answered. When it comes to attaining a high ranking on Google's search engine results page (SERP), mobile-friendly websites do receive brownie points.

How To Conduct A Mobile SEO Audit?

The 30 Minute Mobile SEO Audit

Optimize Content

For mobile-first indexing, the content on your site is a key part of your mobile SEO strategy. You should know how to optimize the content you already have and make copies that are interesting, compelling, and exciting.

That's where Google thinks it makes sense to index it for mobiles, which boosts your site's mobile SEO quite high. When we say "compelling content," we want site owners to pay attention to the following details:

  • Word count: Keeping the content short and to the point is one of the best mobile SEO tips. The focus should be on content that is useful and full of information.
  • Phrases and keywords: Find the right set of keywords and use them to make interesting content.
  • Rich snippets work well when there isn't much room: People who are on their phones will quickly click on the link to your site.

Embrace Responsiveness

Some of the most important tips for making a responsive mobile site are to have a flexible site layout, a unique look, clear images, and seamless site viewing. When making a website that works on mobile devices, make sure to pay attention to these things:

  • It's easy to load on all devices
  • It also has redirects and links to other parts of the site
  • Mobile versions should not hide content.

This will help you get the most out of your efforts to optimize your website for mobile SEO.

The Idea Of Dynamic Serving

You can offer either the CSS or HTML versions, depending on what device your visitor is using. This tip for mobile SEO is called "dynamic serving," and it lets you use a single URL for a certain device. Simply put, you will need to make two different versions of the page, one for desktops and one for mobile devices.

Technicalities Matter

Well, you also need to improve your mobile-SEO strategy through technical upgrades. You can change your site's mobile ranking by doing the following:

Speed of the site: Your mobile site needs to load quickly enough to keep people interested. Longer periods can lead to fewer visits, and this is where numbers can help you understand what's at stake.

40% of customers and site visitors will probably leave a page that takes longer than 3 seconds to load. Now you know why your site needs to load so quickly.

Compress your files to make them smaller, limit the number of redirects, and make sure your CSS files are set up properly. These steps will definitely make the site faster, quicker, and more responsive.

AMP, which stands for Accelerated Mobile Pages, is another important thing on your mobile SEO checklist for 2022. It lets you make ads that look good, get people's attention, and work well on all devices and platforms.

Because the HTML and CSS codes on these pages aren't as heavy as those on other pages, they load faster. As a result, click-through rates and mobile rankings will both go up in a good way.

Get rid of technical mistakes. When a customer visits your mobile site and sees a "404" message, it can hurt your brand. Make sure the website doesn't have any technical problems, such as broken links, duplicate content, or other problems.

Boosting UX

When you do site audits, don't forget about the customer experience. UX is one of the most important best practices for mobile SEO. It's a big part of giving mobile users a great experience.

Users shouldn't miss out on the experience they get when they visit your site on a desktop while navigating it on their phones. Site design, typography, content, images, and infographics are all important points to keep in mind. Some crucial guidelines include

  • Making sure forms are short and don't take up the whole mobile screen.
  • Keep the main image small to fit mobile screens that are smaller.
  • The CTA button must always be easy to find and only take one touch to use.
  • Small menu choices and breadcrumbs can help people find their way around a website.

How Usable Is Your Site On Mobile?

The next step in your mobile SEO audit is to do this. Using the tools in Google Search Console, you can check out your site's different pages and see how well they work on mobile devices.

Google Search Console has tools that let you check your overall sitemap and understand how your site crawls. It also has a page for mobile usability that tells you if your site is mobile-friendly and lists any problems you might have.

Update Your Content

Now that you know how mobile-friendly your site is, you need to make sure you're using the best keywords and providing the most relevant and up-to-date content you can to rank well.

Due to the change in how SERPs are calculated, some keywords may have changed or become less important, so it's time to look at your keywords again and maybe make some new content. Making sure your meta descriptions, titles, and headings are all up to date will also help keep things running smoothly.

Use All The Tools At Your Disposal

Once you've done most of your audit to make sure your site is easy to use on mobile, loads quickly, and has a good interface, you might want to use some digital marketing tools from other sites and apps to check how mobile-friendly your site is. Some of these are checking backlinks, page speed, and how mobile-friendly a site is.

Check Your Mobile Traffic

How to See Your Mobile Website Traffic Numbers

This is the last thing you need to do (or your first if you were curious before you started the audit) Checking your Google Analytics, which you've probably done a thousand times before, is the easiest way to do it. Inside, you can see how many people are visiting your site and what devices are being used to get there.

It even has a section just for mobile users, so you can see who is accessing it from their phones and what they are doing when they do. This information is important if you want to get the most out of the people who visit your site, no matter how they get there.

People Also Ask

Can We Do SEO Through Mobile?

SEO for mobile is an important part of growing your online business. If you want SEO to help your business grow, you have to think about people who look for your business on their phones. With a strong mobile SEO plan, you can reach leads who are interested in your business.

Is Mobile SEO Different From Desktop SEO?

Mobile optimization makes sure that visitors on mobile devices have an experience that works well with their device. It looks at things like site design, site structure, page speed, and more to make sure that mobile users have a good time.

What Is Mobile Optimization?

Mobile optimization is the process of making changes to your website's content so that people who access it from mobile devices have a better experience.

Conclusion

If you want your online business to grow, mobile SEO audit is the most important thing you can do. To make sure SEO helps your business grow, you should think about customers who look for your services online from their phones, which is a pretty common thing to do these days.

But it is very important to know why you are doing a project before you start it. It is very important to make a site that works well on mobile devices and improves mobile SEO. Making your website mobile-friendly has gone from being a nice thing to do to an important part of marketing.

Due to mobile-first indexing and the fact that most searches are done on smartphones, sites that don't offer a good mobile user experience won't do as well as sites that do. Even more, reason to make sure your site works well on mobile devices as soon as possible.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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