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Why Do Big Companies Use Mobile Apps For Business?


The use of mobile apps has increased dramatically worldwide during the last ten years.

Because of this, most large businesses and companies are seeing a rise in demand for mobile apps for business.

In addition to selling goods and services to customers, business owners use apps to improve their return on investment (ROI) in a number of ways.

There is essentially no end to the amount of value you can derive from them, from brand marketing to discovering more about your customer base.

This article includes some of the most significant factors to take into account and examples if you're interested in finding out how much your business and customers can gain from a mobile app experience.

COPYRIGHT_MARX: Published on https://marxcommunications.com/mobile-apps-for-business/ by Keith Peterson on 2022-08-31T03:40:59.981Z

Does Your Business Need a Mobile App?

Methods For Using Mobile Apps In Your Business

You need to pay special attention to your strategy if you want to be successful with your investment in a mobile app for your company.

There are various ways to go mobile, depending on your demands for branding.

The main goal of your app is to interact with your customer base, but each company will have a different interaction goal.

Here are some of the market's most well-liked and successful strategies (accompanied by examples).

Apps For Resolving Tasks

With these apps, people can easily and from far away do tasks or use services that your company offers.

  • In most mobile apps, task resolution is a common foundational component.
  • It might be an app that allows car owners to remotely control their vehicles (BMW), a tool for remote workers to access customer databases, or even a shopping app.

Continuity Apps

Additionally, using mobile apps can be a great way to increase customer loyalty. Companies like ASOS and Starbucks have incentive-based loyalty programs to reward their customers.

As a result, in return for those advantages, customers continue to use the brand.

  • Apps that are fun
  • Apps aren't usually designed to carry out tasks by themselves.

Even if you don't give rewards directly, you can keep most of your customers interested in your brand's app by giving them something to do.

With their respective Coca-Cola Freestyle and Red Bull TV apps, Coca-Cola and Red Bull do well.

Chatbots And Apps For Customer Service

The fundamental communication model is used by these apps.

For the purpose of troubleshooting, they act as a conduit between brand representatives or software and customers.

They can report issues they're having and seek answers, and brands can let customers know about upgrades and new services.

Apps For Content

Also, celebrities and people in the business world use mobile apps to share their work in a digital space that they control.

What Are Mobile Apps For Business?

A mobile application, or "app," is a type of software made to run on mobile devices like smartphones and tablets.

It is often shortened to app Mobile applications typically provide consumers with services similar to those available through PCs.

Cellphone and MAC using a statistic app
Cellphone and MAC using a statistic app

How An App Can Help Your Business? 10 Reasons

Having an app has a lot of advantages. Let's examine a few of them.

Increase The Value You Offer Your Clients

The corporate environment has undergone tremendous transformation during the last ten or so years.

Nowadays, business owners largely rely on technology to start and finish transactions with customers.

Mobile apps are an important part of modern technology that is always changing the way people shop and meet their needs.

  • Consumer expectations rise together with the rate of technical development. Mobile apps are a great way of fulfilling these expectations.
  • Retail shopping is one of the main business sectors that gains the most from the use of mobile apps.
  • You can be sure that making your products and services mobile will make them easier to use and more accessible.
  • Convenience is a top priority for modern consumers, and apps put it at their fingertips.
  • Customers use a personalized mobile experience to make faster and more educated buying decisions, in addition to being able to search for products.

This research, which found that more than half of mobile app users rely on these apps to complete their shopping, shows this tendency.

In a similar way, there are many other features that users will love that you can add to your mobile app.

You can basically give as much value as you want, from a complaints management system to online registration forms and smart data-based UX optimization.

Strengthen Your Brand

Their interest in your brand grows as you provide more value to your clients.

But without intentional branding efforts, it is impossible to achieve a deep brand experience. Branded mobile apps can help in this situation.

Branded apps have become more popular than traditional brand marketing strategies like TV or outdoor advertising in smart objects like watches or rings.

Our daily lives are now extremely reliant on mobile gadgets, which get a lot of use. App owners can use this channel to advance their brand.

The bigger impact you think your app will have on your brand's marketing, the more branding elements you should put right into it.

You could even use the data you get from this app to improve your brand marketing plan and learn more about your target audience.

This is acknowledged by famous people like Jamie Oliver and Dwayne Johnson.

They are two great examples of professionals who use branded apps to make their brands stronger.

L'Oréal's Makeup Genius app, which is mostly used by young people, also uses personalized mobile experiences to keep people interested.

Connect With Your Customers Easily And Quickly

The speed and simplicity of getting information about a company can have a significant impact on consumer satisfaction.

Sometimes, the support's reaction time makes the biggest difference between a lead and a convert.

If you want your customers to be able to talk to you as quickly as possible, you might need a dedicated mobile app.

A mobile app is a lot more dependable, tailored, and practical than websites and other platforms.

Customers don't have to be concerned about forgetting where they left off with their help requests because they may log in using their contact information.

Similarly, this information is also freely accessible to your employees. They will be able to serve the clients more quickly and effectively.

In addition to helping customers, mobile apps are a great way to get feedback from them.

Previously, businesses relied on data from various surveys and other sources.However, if you use mobile content, you can get all of your information in one place.

Additionally, you can provide your app with a live chat support option. This increases consumer happiness and encourages engagement.

When done right, in-app live chat that gives responses almost immediately can do a lot to boost your brand's overall reputation and sales.

Boost Customer Loyalty

Nearly all prosperous businesses have a significant component in their high client retention rate.

By giving your customers great value and making sure they're always happy, it's often possible to keep a high customer retention rate.

Loyalty programs, though, are a useful way to go further.

Even though having a loyalty program is a great idea, business owners frequently err and create programs that are difficult to join.

Do You Have A Competitive Advantage In Your Niche?

Today's digital marketing environment makes it challenging to stay ahead of the competition.

Despite the fact that there are several variables to monitor, a mobile app gives you a considerable competitive advantage.

That is what research on the use of mobile apps in businesses suggests.

Consumer behaviors that are always changing, like the need to communicate quickly and relying more on mobile devices, seem to be the main reasons for this.

As we've already mentioned, prompt communication is essential for ensuring client happiness.

Customers'"need for speed is better met by mobile apps than by traditional websites and other channels.

A good mobile strategy can improve your company's workflow in a number of ways, which will show in the long run how it affects making money.

Going mobile nowadays can go beyond giving you a competitive advantage. You could even require it to stay competitive in some industries.

Achieve A Higher Level Of Customer Engagement

Focusing on your level of engagement is one of the best ways to build brand loyalty and increase your income.

If you can get customers to interact with your business more often, your customer lifetime value, return on investment (ROI), and other important numbers will go up.

There are some features that app developers can add to their app to make it more interesting and get people to use it more.

Segmented targeting is possibly the most significant of them.

This means putting users into different groups and making sure that each group gets the right kind of content.

User segmentation lets you send personalized messages inside the app, make specific suggestions to users, and learn more about the typical customer journey.

Other parts of the app, like loyalty programs, discounts, and regular updates that add new features, may also help to increase engagement (innovation).

In the same way, you should pay special attention to the basics that affect the overall customer experience (CX).

Even if an app has excellent capabilities, users may find it difficult to stick around if the UI/UX is subpar or if there are accessibility restrictions.

Establish A Direct Marketing Channel That Is Personalized

The marketing division of your company is another area that could gain a lot from a tailored mobile app.

When companies go mobile, the first obvious benefit for digital marketers is having direct access to customer data.

User sessions and app access points can give you a lot of useful information for your marketing efforts.

Once your marketers have all the information they need, an app also gives you a better way to offer content to your users than traditional marketing methods.

Regardless of your marketing objectives or strategies, going mobile enables you to put the best deals right in the hands of your customers.

Here are some examples of how mobile characteristics enable this direct method of marketing:

  • Push notifications: On mobile devices, push notifications have undeniable power.
  • According to a Pushwoosh post, push notifications often have an opt-in rate of up to 70%.
  • The difference is obvious when compared to email marketing's 5% conversion rate.
  • Clickthrough rates within applications are always greater for advertisements, calls to action (CTA), and any other business-related content.
  • Push alerts also fit under this category.
  • Users always have a tendency to interact with your offers or prompts right away because they just want to complete their desired action.

You might have to wait up to six hours on average for emails.

Even though we can't strongly recommend that you focus all of your marketing efforts on mobile, you shouldn't ignore the channel's benefits.

Man using his cellphone and laptop with a online store app
Man using his cellphone and laptop with a online store app

Utilize Social Media Platforms

The driving factor for the internet is engagement. Your business will benefit more from your app the longer users use it.

Social media is one of the best ways to get people to interact more, but if you want your app to work well with these channels, you might first want to promote it on these sites.

You'll need a successful social media campaign for this.

Running social media ads on popular sites like Facebook and YouTube is a great way to make sure your app gets all the attention it needs when it comes out.

Once you have the necessary downloads, tell new people to sign up using their social media accounts. Sharing content on social media will then be completely frictionless.

In a similar vein, you should incorporate shareable CTAs and social networking buttons within your app. To get people to use your apps, you might need to offer them some kind of incentive.

Some users are most likely to share in-app content when they can take part in challenges or do other fun things.

In addition to share buttons, linking the app with social network feeds can further increase user engagement.

This is a feature that most development companies offer as an extra.

Provide More Efficient And Effective Customer Service

As was already said, you need to talk to your customers quickly if you want them to have a good experience.

Studies in the customer service industry show that most customers now want help on their phones.

Both the business owner and the client gain a lot from mobile customer service. Customers are given the option to self-serve.

Integrating a smart, easy-to-use help center into your app is a smart way to help your users find solutions to their problems as quickly as possible. A few inquiries are asked of customer support representatives.

A mobile app can greatly lessen the load on your staff in light of rising customer service standards.

You can enhance overall client satisfaction. For the majority of the time, preventing problems from occurring is the best approach to providing the best customer service.

You may track possible issues or inquiries using data from your app before the customer does. Whatever way you look at it, a well-designed mobile app is always a plus for customer support.

Gather Beneficial Consumer Insights

Without consumer insights, operating a firm profitably in the twenty-first century is nearly impossible.

You must make sure that your marketing plan is based on actual consumer behavior if you want it to be successful.

3 Examples Of Mobile Apps For Business


Asana's top business-to-business mobile apps. When it comes to project management, it doesn't get much better than Asana.

Available for desktop, iOS, and Android devices, Asana helps everyone on your team stay organized and productive.

The software allows you to assign tasks to anyone on your team via their email address and contains options to establish full projects.

This software will help you remain on top of everything that is going on at your business while you're away, while also letting you know who on your team might have some capacity for a new project.

The App For Google Analytics

If you have an internet website, you should be running some form of analytics software so that you can keep track of everything on your website and who is visiting it.

For desktop users, Google Analytics is a fantastic tool, but what are B2B business owners on the go supposed to do?

There wasn't much until recently, but now Google has released a Google Analytics app for iOS and Android devices.

Real-time data, acquisition data, audience insights, behavior, and conversions are all included, along with everything else you'd need from standard Google Analytics.

It's comforting to know that you can check on your website's performance while you're on the go as users continue to access the internet via mobile devices.


No matter where you are, WebEx will ensure that you never again miss a meeting.

From your tablet or mobile app, you may host and attend meetings and plan online events. No matter where you are, you can stay in contact with your group and office.

Through the platform that keeps all of your team's activity synced and stored across all devices, you can even share files, message people, and hold video conferences.

You won't ever have to feel out of contact with the other people you need to speak with, even in businesses where teams are distributed across several locations or even if you are simply working from home one day.

Iphone in main screen with mobile apps
Iphone in main screen with mobile apps

People Also Ask

Why Do Businesses Need Mobile Apps?

Mobile apps are a terrific way to keep clients interested in your business since they provide exclusive features that are more compelling than the web.

Applications can encourage both new and returning clients to interact with your business.

How Are Mobile Apps Used In Business?

These apps enable customers to quickly and remotely carry out tasks or take advantage of services provided by your company. In most mobile apps, task resolution is a common foundational component.

It could be an app that lets BMW owners control their cars from afar, a way for remote workers to get information about their clients, or even a shopping app.

Are Mobile Apps Good For Business?

They establish a direct line of communication between customers and the company, which makes it simple for people to explore and interact as they like.

Adding social media integration to your mobile app will help you grow your online presence and make it easier for your audience and brand to talk to each other.

The 5 Business Apps I Use to Run A $30 Million/Year Company


Looking to drastically increase your profitability and business processes?

The missing piece may be a phone app. Today, mobile devices drive the majority of online traffic.

Having a mobile app for your company will put you in a good position to take advantage of this trend.

From the perspective of branding, there are very few divisions of your company that won't profit from the incorporation of a mobile app, from customer service and marketing to customer service.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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