• Business
  • SEO
    • Content
  • Social Media
  • Branding
  • Ads
  • Others

How To Create A Powerful Media List


A media list (also known as a press list or media contact list) is a document that contains a list of media contacts, such as journalists, reporters, media influencers, bloggers, and other types of media. They're useful for compiling a list of persons to whom you may send a press release or an article.

Media contacts from a given geography and/or industry are generally included in PR media lists. Some are more general, such as a national media list that includes contacts from around the United States.

Because receiving press coverage depends on pitching the correct media contacts, we've compiled a list of everything you need to know about media lists, discovering relevant media contacts, and efficiently constructing your own focused PR list.

Determine Who Your Target Market Is

Target Market selecting
Target Market selecting

COPYRIGHT_MARX: Published on https://marxcommunications.com/media-list/ by Keith Peterson on 2022-05-20T16:44:23.331Z

You're expecting that your story will get up in front of your target audience if you try to gain press coverage. What are their names?

It's a basic question that's often missed.

What kind of people would you like to read your story? What's more, where would your tale have to be in order for them to find it? Which websites, blogs, news sites, newspapers, and other publications are commonly visited by your target market?

Knowing which media contacts to add to your media contact list is the first step in figuring this out.

Choose Which Contact Information To Include

Contact Information image
Contact Information image

Your public relations list should have all of the information you'll need to properly contact the people on your list.

The following items are usually found on most media lists: First and last name, Name of last name, Name of media outlet/publication/blog, Function (journalist, blogger, etc.), Beats/topics covered (try to be as specific as possible, e.g. "natural cosmetics" rather than "cosmetics" or "beauty/healthcare")., Locationand Email.

Make A Decision About Where You'll Retain Your Media Contacts

Making decisions on media contacts
Making decisions on media contacts

Before you begin your search, consider where you want to put your media list once you've determined the contacts and details you're looking for.

You're probably familiar with how an Excel or Google spreadsheet works and appears. When using PR CRM software, here's how media contact management differs.

Make A List Of Media Contacts And Add Them To It

Creating a list for media contacts
Creating a list for media contacts

Method #1: Using Google and platforms like Twitter and Linkedin's built-in search functions, you can manually find media contacts. Try searching for "tech reporter" or "food blogger Toronto" as examples.

Simply type "[keyword] editor" or "[keyword] journalist" into the search box, substituting the keyword with the relevant phrases.

Method #2: Identifying the media outlets you want to target and finding the proper people working there is another technique to uncover relevant contacts. You may find out by searching for your competitors or firms that are comparable to yours using Google News or SEO tools like Semrush.

Once you've compiled a list of potential media contacts (which can be done quickly with a database), you can do some additional Googling to locate the juicy information that could make or break your media pitch.

Why Are Media Lists Important?

One of the most typical ways to contact with a journalist is through a media release, which is a tried and true PR approach for getting your story in the news. Sending a blanket email with your media release to hundreds of journalists in the hopes of getting attention is a common mistake. Journalists receive hundreds of media releases each day, and if it isn't relevant to them, they are unlikely to read it. Invest time in establishing a targeted media list to improve your chances of getting attention. The purpose of media lists is to help you identify the essential media contacts in your business who might be interested in your press releases and story ideas.

How Does PR List Work?

A PR list is a company's ultimate contact list. It is comprised of the top media contacts, press members, and, yes, even influencers who can assist you in getting the word out to the proper people.

It's also not enough to simply have a long list. These are the people who should always be able to help you out. Each contact should have an audience that matches your ideal potential consumer, and they should have previously hit a few home runs for you in previous campaigns (I know, I'm mixing metaphors, but these people should be gold miners who can slip into home plate for you!).

Reaching out to news organizations, sponsoring events, holding special events, visiting tradeshows, and even reaching out on social media are all strategies to build a PR list. Someone from social media or public relations may also bring their contact list to introduce new people to your brand. This public relations list is a significant resource that should be kept in your CRM or content management system.

How Long Does It Take To Make A Media List?

I've helped over 5,000 firms pitch media and get coverage using the same method. Starting conversations and developing a good relationship with a journalist will take roughly 3-6 months.

Share: Twitter | Facebook | Linkedin

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • 7 Tactics To Boost B2B Lead Generation With Instagram Stories

    Social Media

    7 Tactics To Boost B2B Lead Generation With Instagram Stories

    A number of strategies are being used to crowdsource marketing minds all across the internet realm. Every month, if not every week, a new platform, tool, or marketing approach develops that alters marketers' capacity to reach their target audience.

  • Developing A Unique And Recognisable Brand Identity


    Developing A Unique And Recognisable Brand Identity

    Your brand identity embodies who you are at your core. Many people confuse the terms "brand" and "logo." While there are certain overlaps, a logo is only a representation of the company. There's a lot more to the brand. When we discuss brand identity, we are discussing who you are, the principles you uphold, and the general character of your business.

  • What Are The Worst Business Ideas Ever? Try To Avoid Mistakes


    What Are The Worst Business Ideas Ever? Try To Avoid Mistakes

    What seemed like a good idea at first doesn't have to change much to become a bad business. We are looking at the worst business ideas right now to make sure that doesn't happen.

  • How To Write A Stunning Meta Description In 2022 - SEO's Future


    How To Write A Stunning Meta Description In 2022 - SEO's Future

    Meta descriptions reached a tipping point in 2021. It was the realization of marketers and SEOs that a snippet of text could influence how users found and interacted with their websites, pages, or apps. But, how to write a stunning meta description in 2022?

  • What Do SEO Agencies Do? Hire Them For Best Results


    What Do SEO Agencies Do? Hire Them For Best Results

    There are a lot of buzzwords and acronyms in the Internet marketing industry, which can make it hard to understand at times. This can be frustrating for a business owner. You keep hearing that SEO is something you "need," but many companies won't tell you exactly what you'll be paying for. But what do SEO agencies do?

  • B2B Value Proposition Examples - Improve Marketing Campaigns


    B2B Value Proposition Examples - Improve Marketing Campaigns

    Making a B2B value proposition that hits a home run is not easy. We have b2b value proposition examples. Your company might be getting ready to bring out a new product. You have a long list of things to do, such as talking to customers, researching competitors, making a GTM strategy, and so on.

  • What Does The Value Proposition Do For Marketers? Critical For Marketing Success


    What Does The Value Proposition Do For Marketers? Critical For Marketing Success

    A value proposition is a sentence that explains why someone should do business with you. It should show a potential customer why your service or product is better than similar ones from your competitors. What does the value proposition do for marketers?

  • Average Website Conversion Rate By Industry - Key Steps To Increase It


    Average Website Conversion Rate By Industry - Key Steps To Increase It

    Conversion is a key part of your paid search strategy. After all, what's the point of advertising if you don't turn a lot of people who look at your site into buyers? Conversion rate optimization lets you get the most out of every penny you spend on PPC by finding the sweet spot that gets the most people to take action. What is the average website conversion rate by industry?

  • Difference Between Advertising And Marketing - Why It Matters?


    Difference Between Advertising And Marketing - Why It Matters?

    Do you think "marketing" and "advertising" mean the same thing when you hear them? Some marketers use the words marketing and advertising interchangeably, calling marketing advertising and advertising marketing. The truth is, though, that these two ideas are very different. Similar, but not the same. Do you know what is the difference between advertising and marketing?

  • Learn How To Build Backlinks To A Cannabis Brand With Our Recommended Strategies

  • Social Media Marketing Ideas And Tips For New Business

  • B2b Content Marketing Strategy - Making Content The King To Bring More Customers

  • Sales Page - Make Them Click The 'Buy' Button

  • Metaverse Property - The Use Of Social Media To Promote Metaverse's Public Recognition