Media convergence is not a new idea at all. Since TV came out, there have been many times when media convergence exampleshappened. Digital media convergence, on the other hand, happens much faster and has more effects than ever before.
Companies would do well to stay on top of how people use and consume digital media, which is always changing. With all the digital media out there, it was only a matter of time before they all came together into one.
Businesses owe it to themselves to spend moneyon a smart digital media management solution that lets them host, view, and share all kinds of digital media files, like videos, audio files, images, documents, and so on.
Media Convergence - Explained
Media convergence is just the coming together of different kinds of mass media, like Traditional Media, Print Media, Broadcast Media, New Media, the Internet, and highly portable and interactive technologies through digital media platforms.
This brings together the three Cs, communication, computing, and contentbecause all three are linked by technology.
The best example of media convergence is a smartphone, which combines print media (e-books, news apps), broadcast media (streaming websites, radio, music apps), and new media (the internet) into a single device that can do many things, from making calls and sending texts to taking pictures, making videos, playing games, and much more.
With the example of smartphones, it's easy to think of media convergence as a finished product, but it's more of a process that goes on all the time. Smartphones are just one step on the road to merging digital and analog media.
If businessleaders see digital media convergence as an evolution, they can make smart decisions. In a fast-changing digital world, the advantage of being the first to do something is very important.
Also, digital media convergence changes what people expect and what they like. Back to the smartphone example, if you gave people a separate GPS, camera, music player, calendar, and many other devices that smartphones have replaced, they would probably fail.
It's much easier to have one device that can do all of these things, and it's almost not worth it to go back to packing separate devices. Only photography fans and professionals carry cameras. Only the sport watches with the best sense of style. And iPod sales have never been lower.
In the same way, people's expectations are changing so that they prefer to watch digital media on just one platform. These people could be customers, employees, or anyone else who has a stake in the business. To stay ahead of the competition, you need to give them what they want.
Media Convergence - Pros & Cons
Converging media has been helpful in the digital age when we are constantly being asked to pay attention to new things. Here are some of the best things about media convergence:
- One of the best things about old and new media coming together is that news and content based on the moment are available right away.
- By publishing customized content, the people who make the content can reach the best audience or group they want to reach.
- With media convergence, people have also become their own creators. From memes to social mediaposts, media convergence has really helped to bring people together all over the world.
- Another important benefit of media convergence is that it has expanded the reach of traditional media by mixing it with new media. This makes it possible for people all over the world to get instant and up-to-date information.
- With the merging of traditional media and new media, the cost of digital marketing has also gone down, making it a useful and affordable process.
The pros of this type of convergence are content integration, faster access, and international reach. The cons, on the other hand, show how convergence affects both consumers and technology. Here are some of the worst things about media convergence:
- It's hard to figure out how people are responding and reacting when they're using different platforms that all work together.
- With different media platforms on one device, there is more competition for the time and attention of consumers.
- When there is too much information, audiences often feel overwhelmed.
- People over 50 and people with disabilities find it hard to learn how touse different types of mediawith digital skills.
- Depends a lot on technology and the internet, so places without these two things may have trouble getting online information.
- Easily attacked by hackers and prone to breaking down.
All of the media you see around you today are the results of Media Convergence. You are holding a smartphone. It is a combination of a camera and a lot of other things.
You can listen to music, surf the web with the browser, read digital books, and do a lot more. It's the first thing you think of when you hear the word "media merging."
Now, consider the radio. Before this world, you could only have radios in your homes. But as networking, like the Internet, has gotten better, Online Radio has become a new idea. A crowd of people moving together is another simple example of how media can mix. They move around and talk to each other.
The next thing to talk about is websites and apps. All of your services are available on a single website. On one platform, you can choose between different things. In the same way, an app works. It gives you a good place to run them and connect to the internet.
E-books are another way that media are coming together. E-books combine traditional books with digital technologies like the internet or an app. When these two media technologies come together, they make an e-book that can be read on a computer, tablet, or phone.
"Indian Idol" is the name of the most popular Indian reality TV show. It is a TV show about a singing competition. The full episodes are shown on Sony Entertainment Television. Candidates must first download the Sony live app in order to sign up.
Sony TV's social media pages are used to promote the shows. Most people spend more time on new media sites than on traditional media, so the TV authority uses social media to promote upcoming episodes.
They also ask people to use their phones to vote for their favorite contestants. People in the audience can share their thoughts on social media sites like Facebook and Instagram.
They sometimes advertise the show on both FM and regular radio. In short, the people in charge of the program use Sony TV, smartphones, radio, Facebook, and YouTube channel all together to promote the program. It shows how media are coming together in the digital age.
In Canada, Quebecor Inc. has become the leader in merging different kinds of media into one. It uses the media outletsit owns to spread the word about the content it makes and gives out.
Quebecor publishes books, magazines, and newspapers. It makes and sends out television shows. It has phone networks that are wired and wireless, Internet services, and sells and distributes music. Even video games are made by it.
Bell Canada Enterprises (BCE) owns networks for both cable and cell phones. It makes and distributes TV shows (on CTV, TSN, and the streaming service Crave), offers Internet services, and sells ads.
It also has some shares in Maple Leaf Sports & Entertainment, which owns the Toronto Maple Leafs, Toronto Raptors, Toronto FC, and Toronto Argonauts, as well as the Montreal Canadiens.
Rogers Communications is the largest wireless phone service provider in Canada. It has stakes in Internet services, making and distributing TV, radio, and publishing magazines. It also owns the Toronto Blue Jays, whose games are shown on Rogers' radio and TV networks.
The Canadian Broadcasting Corporation (CBC) has also changed its image. It used to only broadcast on radio and TV, but now it does so on many different platforms. It has web services, news apps for mobile phones, and music apps.
For example, the CBC radio show "Q" is also shown on CBC TV. It also has a website and a channel on YouTube.
Media convergence is when different media technologies and platforms that used to be separate come together because of digitization and computer networking. This is also called "technology coming together."
There are five main parts to media convergence: technological, industrial, social, textual, and political.
Youtube is a website where anyone can post a video that anyone else can watch. As a result, it has become one of the best examples of how different types of media are coming together online.
So, we know that media convergence is a process that is always changing and is driven by new technologies. Businesses owe it to themselves to keep up with this change and not get left behind.
Given how quickly technology changes and media come together, it would be a pretty amazing feat to catch up if you've fallen behind.
So, what are some examples of media convergence? Media convergence is just the coming together of different media technologies.
Such as the Smartphone, which combines technologies for broadcasting, printing, and networking or Internet into a single device. Things like podcasts, websites, and social platforms are also examples of media convergence.