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LinkedIn 2021: How It Works And Use It Effectively

LinkedIn 2021: How It Works And Use It Effectively

LinkedIn is a great place for career and business professionals to network, get resources and assistance, and connect with new customers, clients, and partners.

Keith Peterson
Last updated: Oct 11, 2021 | Oct 07, 2021

Table of Contents

LinkedIn is a great place for career and business professionals to network, get resources and assistance, and connect with new customers, clients, and partners. 

It's excellent for home-based company owners, freelancers, and telecommuters since it can help them establish a business and a profession while still keeping them linked to the outside world.

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Overview Of Linked

LinkedIn is a business and employment-focused internet service that operates through websites and mobile applications in the United States. 

The website, which was launched on May 5, 2003, is primarily used for professional networking and career advancement, and it allows job seekers to publish their CVs and companies to advertise vacancies. 

In 2015, the majority of the company's earnings came from providing recruiters and sales professionals access to information on its users. 

It has been a fully owned subsidiary of Microsoft since December 2016. LinkedIn has 774 million registered members from over 200 countries and territories as of September 2021.

LinkedIn members (both employees and employers) may establish profiles and "connect" with one another in an online social network that can symbolize real-world professional connections. 

Members can ask anyone (whether or not they are already members) to become a "connection." LinkedIn may also be used to plan offline events, join groups, create articles, publish job listings, upload photographs and videos, and do a variety of other things.


How Does LinkedIn Work? 

LinkedIn has a unique platform and structure that distinguishes it from other networks, but learning how to use LinkedIn is no more difficult than learning how to use any other social networking site. Begin by establishing a personal LinkedIn account and profile.

Networking on LinkedIn, on the other hand, is a very other story. Members will not be sharing cat videos or photographs of what they ate for supper. 

LinkedIn is a professional networking platform, therefore everything is focused on professions and business. You'll want to be professional as you create your profile and seek contacts, endorsements, and recommendations.

Laptop and LinkedIn page

LinkedIn Page Tour 

  • Home is comparable to Facebook's news feed. You may view posts created by other LinkedIn users here, as well as create your own posts that others can view, like, share, and comment on. Like Facebook, you may limit your postings to only your network contacts or publish your ideas with everyone.
  • My Network is where you can examine your existing network of contacts as well as search for LinkedIn users to invite to your network. You may also view previous invites you've gotten from others.
  • Jobs is a comprehensive job search website. You may look for and apply for employment, learn about firms that interest you, and much more. You may set up alerts and receive emails when new job posts become available.
  • Messaging connects you to an instant messaging platform where you may interact with individuals in your network. If you pay for certain tiers of LinkedIn Premium, you may also use it to send messages to individuals outside your network using something called InMail.
  • Me is where you can find your profile, which is akin to your resume. You may display your job history, accomplishments, education, current location, and more by sharing your work experience, accomplishments, education, current location, and more. If you have a LinkedIn profile, it should be as polished as your resume, as professional contacts and recruiters will look at it.
Connect with people

How To Use LinkedIn Effectively? 

Complete Your LinkedIn Profile 

Your profile may be an effective component of your personal brand. It will be viewable by all registered LinkedIn users (unless you set it to private mode). You can also have a public profile that can be accessed by other search engines, allowing those who aren't on LinkedIn to see it.

LinkedIn's proprietary search algorithm only identifies "complete" profiles, which can receive more than 20 times the number of views as incomplete profiles. As a result, it's critical that you finish yours. Here are some key points to keep in mind:

  • Include a high-quality portrait of yourself, preferably shot by a professional photographer. Look smart, smile, and make sure there are no distractions in the photo.
  • Make your profile stand out by including a backdrop image (also known as a "banner" or "cover" image) that shows your personality and career.
  • In your title, include your industry and region. You have a maximum of 120 characters for this.
  • Include a brief description of who you are, what you do, and what you can offer. You have 2,000 characters to choose from, but you don't have to utilize all of them. You may also add six examples of your work to your profile by linking to them or uploading them.
  • Include your present employment and a description of what it entails. Make your points clear. Don't say you're a "great communicator," for example, even if you are! Instead, describe your communication abilities and provide instances of how you've used them. You have 2,000 characters again.
  • Include your prior job experience, education information, and at least four talents or areas of competence.

As you fill up your profile, you may use the Profile Strength meter to chart your progress from "Beginner" to "Intermediate" to "All-Star."

Begin Talking

Once you've made contacts on LinkedIn, the Messaging feature allows you to communicate with them in real time. The Active Status feature indicates which of your contacts are online - look for the green dot next to their profile photos.

And the Smart Replies tool – which generates brief, contextual replies (such as "What time?" and "Great, thanks!") – might help you keep your conversations on track.

You may also utilize InMail if you have a Premium account. This enables you to send private messages to any LinkedIn user without needing to introduce yourself or provide extra contact information.

Create Interesting Content Specifically For LinkedIn

You may publish basic text updates, photos, and links to other sites, much like on other social networks, and you can share postings from other users. 

However, ensure that your article is helpful, educational, and relevant to your professional contacts. You might also wish to practice your writing abilities!

You may also capture or publish video directly from your device to LinkedIn. This allows you to share your knowledge and experiences, as well as strengthen your organization's brand identification. 

Use the built-in filters and "stickers" to liven up your video, and add subtitles for those who prefer to watch without sound.

LinkedIn's Publishing Platform now allows you to publish entire articles. The articles you write are shown on your profile. They can be shared by other users and may show in search engine results, but any original content that you upload remains your property. This is an excellent opportunity to demonstrate your industry knowledge.

Another platform for distributing high-quality material is SlideShare. It's integrated with LinkedIn and lets you share presentations and infographics.

Including hashtags in your postings might help your material reach a wider audience. Enter a hashtag into the search field to discover how many people follow it and what sort of material they are interested in.

Make Contact With And Connect With Other Linkedin Users

LinkedIn allows you to connect with individuals and professional groups in your field. This is an excellent method to remain current on new discoveries and to share information with people in your industry.

You can connect with anybody (and accept their requests to connect with you), but they must have their own LinkedIn account in order to utilize the service.

LinkedIn stores your relationships to a list called My Network. When you add a new connection, you have access to not only that person's profile, but also to their publicly visible connections. These are known as "second-degree links." 

This creates even more networking chances since you can then ask them to engage with you directly.

You may also link any two LinkedIn connections who haven't yet connected but would benefit from doing so.

The amount of connections you have on LinkedIn influences your search ranking. Aiming for at least 50 "first-degree" relationships is a good idea.

Increase The Profile Of Your Organization

LinkedIn can help you enhance the exposure of your firm, its brand, and its goods. It can also communicate your company's narrative. If you do it well, you may build vital emotional relationships with potential clients and workers.

Consider creating a corporate LinkedIn page so that customers, clients, suppliers, and prospective recruits can learn more about your business. 

The page administrator may also utilize LinkedIn analytics to get a sense of who is visiting the page. This can assist you in more effectively targeting your content.

LinkedIn may also help your company in other ways. For example, you may utilize the site to study your competitors, possible partners, and new suppliers. 

Furthermore, the premium service, Sales Navigator, allows you to contact potential prospects and maintain track of significant personnel changes in your sector.

LinkedIn may be integrated with various platforms and services; for example, your LinkedIn changes can be automatically shared to Twitter. Consider how your company's usage of LinkedIn fits into its broader social media strategy.

Give And Receive Recommendations And Endorsements

Your connections can write "recommendations" for your profile and offer "endorsements" of your abilities, andUtilize LinkedIn Groups you can reciprocate.

Recommendations are personal endorsements that highlight your professional talents. By asking folks you've worked with to write one for you, you should be able to collect a number of them (between five and ten is a decent "rule of thumb").

Instead of offering generic comments like, "Bella was pleasant to work with," ask them to emphasize specific characteristics or achievements that have pleased them.

Endorsements are basic alerts that certify you have a certain expertise. They may not have the same effect as custom-written recommendations, but if a connection recommends you for your leadership abilities, for example, it can help you stand out from the throng.

Utilize LinkedIn Groups

All LinkedIn members may create or join groups to share ideas and industry news. This might be an excellent method to expand your professional network.

You may seek intriguing groups to join by using the search box at the top of your profile page, or you can locate new groups by looking through the ones you've already joined. As a group member, you may participate in group chats, ask questions, and send messages to other members.

LinkedIn groups may be a great place to get knowledge, ideas, and support. Share your expertise with those in your organizations, and they will most likely reciprocate.

LinkedIn advises against group self-promotion. It's fine to demonstrate your knowledge; it's not okay to promote your company's products unnecessarily. If you violate a group's rules or code of etiquette, you may be blocked or expelled from the group.

Locate New Employees And New Opportunities

According to LinkedIn, 20,000 companies in the United States use the site to attract new employees. You may use the service to find employees with the particular talents and expertise you require for your team. 

Depending on your business and the position you need to fill, it can potentially completely replace traditional recruiting advertising.

The Advanced Search feature allows you to search by a variety of parameters, including location, business, previous companies, industry, language, charitable interests, schools, and degrees of relationship.

LinkedIn's premium Recruiter plans provide even more choices and can assist you in sourcing, prioritizing, contacting, and managing your applicant list. 

Pipeline Builder allows you to automatically contact potential candidates when they visit LinkedIn, and the Find Nearby feature focuses on local relationships.

You may also utilize LinkedIn to seek for work. Many individuals use it as a research tool in addition to pursuing job advertising. Consider the following scenario: you have two job offers on the table. 

You may use LinkedIn to discover more about your possible new employers and coworkers, as well as to obtain a sense of the corporate cultures of the businesses.

A Premium Career account allows you to search for employment opportunities that fit your interests and skill set even more effectively, as well as see who has looked at your profile in the previous 90 days.

Maintain Professional Etiquette On LinkedIn

Success on LinkedIn is dependent on building and keeping a positive reputation. This implies that it is critical to maintain a professional demeanor at all times. 

As a result, avoid publishing the type of personal information that you may share on Facebook. Also, don't spread stories or gossip since you never know who will read them.

Be cautious when requesting or making an introduction, and only do so if you feel both parties would benefit. Always be cautious about what you say about your company.

Finally, remember that honesty is the best policy - don't oversell yourself, and don't embellish the facts while discussing your accomplishments!

Google Questions

What Is The Main Purpose Of LinkedIn?

LinkedIn's purpose is straightforward: connect the world's professionals to make them more productive and successful.

How Is LinkedIn Helpful?

LinkedIn allows you to highlight your profile, expertise, recommendations, and connections. Your profile not only serves as the first professional impression of you when recruiters and employers use LinkedIn to search for candidates, but it also demonstrates credibility in your industry and highlights your achievements.

Does LinkedIn Cost Money?

Signing up with LinkedIn is free, and many services are available to all account holders, so you can take advantage of the majority of the chances available. You may upgrade to a premium account for a monthly charge to have access to extra services or communication possibilities.

Keith Peterson | I'm an expert IT marketing professional with over 9 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.


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