Do you want to increase your LinkedIn visibility? Are you unsure which LinkedIn features can assist you? LinkedIn can assist you in developing a professional presence that highlights your work to the individuals with whom you wish to connect. This post will show you five free ways to use LinkedIn to help you establish your personal brand.

How to Make a Great Linkedin Profile - TIPS + EXAMPLES

Make Your LinkedIn Profile More Effective

The most important aspect of your LinkedIn experience is your profile. A comprehensive profile demonstrates that you're involved in the LinkedIn community. Choose a square profile photo with a resolution of 400 by 400 pixels and a file size of less than 10 MB. Your photo will not upload if its width or height exceeds 20,000 pixels.

Create a unique LinkedIn profile headline next. The headline is set to your existing job title by default; however, you can change it to reflect your expertise or vision for the post. Consider your headline to be the tagline for your company. It'll be the first thing many people see, so make it count!

Make Meaningful LinkedIn Connections

After you've perfected your profile, you'll be ready to expand your network and form strategic brand associations on LinkedIn. This maintains your network alive and fresh, as well as strengthening your global ties. LinkedIn provides you with much more information about people you know, have met, or are about to meet.

People tend to think highly of individuals who hang out with like-minded people, thus growing your LinkedIn network will also help you create your personal brand. Connect with trusted friends, previous colleagues, classmates, industry leaders, vendors, and other professionals on LinkedIn to do this. Also, don't be afraid to ask your contacts for introductions.

Create A LinkedIn Post

We live in a world where everything is driven by feeds. Every day, Americans interact with seven different sources of information over several channels. Millennials, according to Entrepreneur, spend 18 hours a day consuming media.

LinkedIn is the premier professional publishing platform today. In fact, more than 1 million people have used LinkedIn to create over 3 million postings. On LinkedIn, Millennials account for over a third of all long-form publishers.

Of course, publish contenton LinkedIn to demonstrate thought leadershipand to show the world what you're passionate about. When you start publishing on the LinkedIn Publisher platform, your profile views will skyrocket.

Follow The People Who Matter The Most To Customize Your Feed

Millennial leaders range in age and experience, but they all share one trait: a willingness to learn. You may invest in yourself and your lifetime education by using LinkedIn. Create a feed that keeps you up to date. Simply follow the people and subjects that are most important to you, and unfollow the ones that aren't.

LinkedIn recommends professionals who are similar to you.

Following the news and insights that important to you is a good start, but unfollowing connections whose updates you don't need or want to see can help you optimize your feed even more. You won't be able to tell that you've unfollowed them because you'll still be connected.

Create A SlideShare Account On LinkedIn

SlideShare is the world's largest professional information-sharing community, with over 400,000 new pieces of content posted each month. Nearly 4 million individuals visit LinkedIn SlideShare on a daily basis. That is only on the desktop. Can you really afford to ignore that many people's eyes?

Furthermore, Google indexes every LinkedIn SlideShare presentation. Because organic search accounts for more than 80% of traffic to LinkedIn SlideShare, your presentations can help your company rank higher in search results.

Present LinkedIn SlideShares from a distinct perspective on your industry's trends or news to establish authority. You can also share presentations, films you've made, webinar videos you've been a part of, and well-designed stuff you've developed.

What Is A Branding Guide?

A brand style guide (also known as a brand guide or brand guidelines) is essentially a how-to guide for communicating a brand. It outlines the requirements for properly representing your brand both internally and internationally.

A brand style guide is a digital rulebook that details every aspect of your company's appearance and feel. A brand style guide is provided with partners, media, and agencies, in addition to being utilized internally, to brief them on how tocommunicate your brand appropriately and consistently.

Email attachments should not be used to distribute your brand style guide. Learn how to protect your brand identity like never before by using online, easy-to-share, dynamic brand rules. Learn more by downloading our free guide, Brand Guidelines Reimagined.

What Is A Professional Brand?

The practice of creating a "mark" around your name or your job is known as professional branding. This is accomplished by having distinct strengths and messages that people recall. In person and online, it's how you express and communicate your abilities, personality, and ideals. Your brand should reflect your true personality in order to be genuinely memorable and meaningful. It's the culmination of everything that makes you special.

Is LinkedIn A Good Resource?

LinkedIn is a wonderful location to start your job search if you're looking for a new position. According to Fortune magazine, at least 500 million people utilize the network, and there are more than 10 million current job listings.