Lead Generation Tactics That Will Explode Your PR Campaign - Killer Lead Generation Tactics For Your PR Campaign

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Jul 06, 2022

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Marketers' main goal is to get more leads.

But it is also hard and takes a lot of time.

Surprisingly, only 10% of marketers think that their campaigns to get leads are working.

Here are some of the best tips on lead generation tactics that will explode your pr campaign to make the most of online channels to boost your lead generation and build a strong business pipeline.

First, Though, What Does "Lead Generation" Mean From A PR Point Of View?

COPYRIGHT_MARX: Published on https://marxcommunications.com/lead-generation-tactics-that-will-explode-your-pr-campaign/ by Keith Peterson on 2022-07-26T09:36:23.570Z

It is the process of reaching out to business prospects and getting them interested in your business so that they will buy from you.

And if you want your content marketing to be useful, you'll need to make sure your lead generation strategies work.

It's not about how many leads you have, but how good they are. If you attract the right PR and marketing prospects, those leads can turn into money for your business quickly and easily.

Quality leads will not only help you keep making money from a happy customer, but they will also help you get more quality leads from that same customer.

Attract, convert, retain cycle infographics on paper held by hands

So, getting the right leads, not just more leads, should be your main goal.

In other words, quality over quantity.

9 Lead Generation Tactics That Will Explode Your PR Campaign

A magnet and human figured icons connected to it

Craft Stunning Videos

Video is the best way to get people interested and, as it turns out, to find new leads.

In fact, one study found that brands that used video marketing got 65 percent more leads than their competitors who didn't.

Now think about the fact that 65 percent of people learn best by seeing things.

Based on this number, most of your audience will be interested in video because it is so visual.

And you can use video for almost anything, from case studies to product demos. It works well with most marketing strategies.

Granted, making a video seems like a big job compared to writing blog posts or writing an ebook.

But since new online tools like Animoto and Lumen5 make it easier all the time, this argument is no longer valid.

Commit To A Regular Blog

Anyone in a relationship will tell you that commitment is a lot more than just making a promise.

It's a thing you do.

Many people start blogs with the best of intentions.

They might write about 10 blogs, but then they stop.

You won't get anywhere with this kind of half-hearted effort, which is too bad.

Now you're probably nodding your head and saying, "Yes, we know that blogging is good.

This has been clear to us for a long time."

But even though you know all this, do you blog often enough to make a difference?

Cultivate Long-Form Evergreen Content

Content that is evergreen never gets old or goes out of date.

It always works for your audience and business.

While it can be helpful to make content that won't last forever, especially about the latest trends or strategies that are affecting your brand right now.

But you also need information that will still be useful in five or ten years.

The better your content is, the longer and more in-depth it is.

Make an ebook or a SlideShare about a subject that meets a key need of your audience.

Try to make sure that most of what you say will be useful in the long run.

Make it so that you only have to make small changes once or twice a year.

The last thing you want to do is make new content offers all the time.

Your goal should be to make a few key pieces of content that you know your audience will always need and keep updating and promoting them.

Be Active On LinkedIn

LinkedIn is a social network that is mostly for business people.

In fact, one study found that CEOs use it more than any other social network.

LinkedIn is a professional network, so it makes sense that it has a few tricks up its sleeve to help business users generate leads.

The publishing platform is one part of your strategy that you should pay attention to.

Here, you can write and post any kind of article you want so that LinkedIn's large group of professionals can read it.

LinkedIn groups are something else you should know about.

These groups are meant to make it easier for people in the same industries or with similar interests to talk to each other.

Find groups that are in the same field as your brand and care about the same things as your audience.

But keep in mind that LinkedIn is not a place to talk about yourself.

Using this strategy won't get you very far.

This is a place where you can interact with your audience, answer questions, and give helpful advice through comments and interesting articles.

In your profile and articles, point people to your brand and specific landing pages where they can find out more.

Do this without trying to sell anything.

Show Off Your Expertise

It's already stated about how important it is to share your knowledge on your blog, LinkedIn, and other platforms.

But on these platforms, you decide what to post and how to promote it.

But another important strategy is to use your expertise on other platforms.

Can you write a guest post or contribute to a blog or print magazine in your field?

Having knowledge and a point of view is important for getting published.

Choose a topic that answers a key need of your customers, gives a unique perspective, and shows off your knowledge and experience in the field.

Then, pitch this topic to the publication that fits your industry and audience the best.

This makes people want to learn more about your brand, so they are more likely to check out your site.

If you can, put a link in your bio that goes back to your site or a landing page for converting leads.

Form Partnerships

Partnerships can help your B2B marketing and lead generation if you do them in a smart way.

They help you reach more people and give you a seal of approval.

Find a similar company in your industry with which you can work together.

Find things you both agree on so you can work together.

Before you bring up the idea of a partnership with a company, you may need to spend some time getting to know them.

But it is well worth the time you put into it.

Use Your Email Signature

Your email signature is a prime spot that is rarely used.

Consider how many emails you send in a week.

Every email you send is a chance to get someone to visit your site.

A well-placed URL or call to action in your email signature can bring more people to your homepage or a landing page for one of your recent offers.

Don't forget your employees.

Have your employees put the same link in their email signatures.

Your business sends out a lot of emails, and each one is a chance to generate leads and get good press.

Beef Up Your Newsroom

Won a prize recently?

Do you know something new that will make you a thought leader?

There should be a PR newsroom on your website for this kind of news.

A newsroom like this can affect how many leads you get.

When potential customers check out your website and see that you've won industry awards or been featured in well-known publications, it gives you more credibility and makes them more likely to buy from you.

Organize An Event

It has already been talked about speaking at industry events.

Putting together and running your own event is another way to get people interested in your business.

Consider a virtual event.

It's cheaper, and more of your audience is likely to come.

Events give you a lot of chances to promote your brand.

For example, before the big day even comes, you can use event webpages, sign-up confirmation emails, and other resources to include CTAs that promote offers and products.

Whether your event is in-person or online, you can take steps to make it more likely to generate leads.

Any handouts or downloads that your audience gets as part of your event should also have well-chosen CTAs.

So, Is PR Really About Lead Generation?

Latters P and R on yellow cubes on top of paper

It depends.

PR is still mostly used to get publicity and make people aware of a brand, but you should also think about it as a way to generate leads and work with sales and marketing to reach business goals and growth targets.

But keep in mind that the first step is to make good content that is focused on the search terms and topics your prospects are looking for.

Will a blog about last week's episode of Stranger Things really get people interested?

Do some simple keyword searches to find out what people are talking about, and then create content around those topics.

And if it's interesting enough, try to get in touch with a journalist and ask if they'd be willing to write about it and put a link to your website in the article.

Conclusion

Every creative PR and marketing tool could help you get more leads.

Some projects will give you more value and lead to sales more quickly than others, so you should weigh your options carefully and decide where to put more of your time and money.

Your PR work may not always have an immediate effect, and customers may come later than you thought they would.

But if you use a mix of these tried-and-true methods, you should be able to add a lot of new prospects to your sales funnel.

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