Increase Twitter Followers - Expand Your Business Twitter Engagement

16KShares

372.3KViews

Oct 22, 2022

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Are you looking for a way to increase Twitter followers without having to follow a large number of other accounts, spend a lot of money on advertisements, or buy followers?

It should come as no surprise that companies use Twitter to communicate with their target demographic.

People who use Twitter are more inclined to be the first to buy new products, with 53% of them having this tendency.

Building up your following on Twitter has a multitude of benefits beyond merely giving the impression that your company is more well-known.

It makes it simpler for prospective clients to place their trust in your business.

COPYRIGHT_MARX: Published on https://marxcommunications.com/increase-twitter-followers/ by Keith Peterson on 2022-08-03T09:17:36.825Z

It solidifies your standing within the sector you operate in.

It demonstrates to your clients, prospects, and even your competitors that you are a brand that takes its commercial endeavors seriously.

The question now is how your brand can naturally attract followers on Twitter.

Why Do Twitter Followers Matter?

Hands holding a phone visiting Twitter

Twitter may not have as many users as other platforms like YouTube and Facebook, but it is unparalleled in its ability to communicate with a professional audience.

And just like on every other social media, the number of followers matters.

It is significant because:

Credibility
Authority
Organic reach

Accounts that already have a large number of followers are more likely to attract people's attention and prompt them to follow the account.

It is also more likely that people will notice your content in their timeline because Twitter gives posts from accounts with a high follower count more prominence than posts from accounts with a low follower count.

To put it another way, you need to already have followers in order to attract new ones, which sounds like a bit of a catch.

However, there is no need to be concerned because you may rapidly develop your following by utilizing the advice provided here.

Should You Buy Twitter Followers?

Twitter logo in a sand

If you search "How to buy Twitter followers," you'll probably find a lot of sites that will sell you hundreds or even thousands of Twitter followers.

Don't do it.

This is why:

First, Twitter keeps an eye out for bot accounts, which is what most people who buy Twitter followers get, and sometimes deletes them. This means that you could spend a few hundred dollars on followers, only to lose them a few weeks later.
Second, it doesn't work in the long run to buy Twitter followers. Those followers won't interact with your posts, and they won't buy your products or hire you, either.

It might feel good for a few days to see your number of followers go up, but it won't help you reach your Twitter marketing goals.

How To Increase Twitter Followers?

Optimize Your Twitter Profile

The most important part of your Twitter account is your Twitter profile.

Most people check this before clicking the follow button.

So, before you do anything else, start by filling out your profile and making it as good as it can be.

This is usually the first step if you want to show that you are trustworthy and credible.

You can use any name you want for your username.

But using your real name pays off, especially if you want to reach a large number of people.

If you're using Twitter for your business, make sure to use your real brand name and get verified, as most global brands do.

In addition to your username, you should add a profile picture and a header photo that shows who you are.

You can choose to use your brand logo instead for business accounts.

Twitter also lets you add a 160-character account description, which is a great way to show people who look at your profile your personal or professional side.

You can also pin an interesting tweet to your profile.

When potential followers check out your profile, the pinned tweet can make a great first impression that makes them want to follow you.

When In Doubt, Tweet More Often

Twitter is a social platform that is very flexible and can handle a huge number of tweets every day.

On a platform where thousands of tweets are sent out every minute, every tweet is a chance to get your name out there.

Because of this, people who want to get more followers should tweet often.

If the people who follow you on Twitter find out that you never post anything new, they are more likely to stop following you.

But you should be careful not to post too much and overwhelm people who follow you.

Use a social media scheduler to post your tweets when your followers are more likely to be online.

This is a great way to keep track of your tweets.

So, you can plan ahead and tweet high-quality content at times when your audience is most likely to see it.

Prioritize Visual Content Whenever Possible

Most people think that Tweets with pictures get more likes, shares, and Retweets than those without pictures.

Brands should try to add some kind of picture to their Tweets.

Even though text-only Tweets are fine, images are more likely to stop scrollers and get them to stop and look at what you've posted.

As you think of posts and other content to publish, think about:

Use tools like Canva, Adobe Spark, or Venngage to turn text-based posts into images.
How to Make Infographics (fact: infographics saw a 67 percent rise in 2020 and represent some of the most-shared content on Twitter).
Videos (like how-tos, greetings, and excerpts from long-form content),.GIFs, memes, and image macros (when appropriate).

Whether you want to inform or entertain your audience (or both), adding visual content to your Twitter feed can help you get more people to follow you.

Share Relevant And Useful Content

People go to Twitter to join conversations and read things that interest them.

So, if you want to get more followers, you need to make sure your tweets are interesting and useful to your audience, whether you're talking about sales, how-tos, or current events.

If you don't know what that content is, you can use Twitter Analytics to find out more about what your audience likes best.

Check out the Explore page and use keywords and hashtags that are relevant to your industry and audience to find out what's popular.

Keep An Eye On Your Competitors

Check out how many followers they have, who they are, how often they tweet, and what they are tweeting.

What do they look like on paper?

How do they respond to their competitors or customers, and what kind of content do they post that gets the most attention?

Follow them and share their tweets to get their attention.

This step is important for anyone who wants to know how to get more people to follow you on Twitter.

Harness The Power Of Hashtags

Cut Hashtag logo on a paper on the wood

Think of Twitter hashtags as a way to make your posts searchable, almost like SEO for your Twitter account.

Like images, Tweets that include a hashtag tend to get more attention than those that don't.

Adding a couple of hashtags to a Tweet is a quick way to make it easier for people to find your account and follow you.

Also, it only takes a few seconds, and there are a lot of hashtags from which to choose.

The only thing you should be careful about when using hashtags is not to use too many.

Posts with a lot of hashtags look like spam at first glance and are distracting in other ways.

At most, you should only use one or two (three, tops).

Also, you can use your hashtags in a smart way if you know which ones get you the most followers.

By using Twitter analytics, you can learn more about the tags that work best for your brand.

Find Followers And Influencers

As a general rule, if you follow someone on Twitter, it's likely that they will follow you back.

Use the "Who to Follow" feature to find popular feeds, and upload your email contacts to Twitter to find people you already know.

Find and follow people who have a lot of power in your industry.

For example, if you work in the food industry, find and follow well-known chefs.

If they see that you're following them, they might follow you back, which would put your tweets in their feeds.

No matter what you do to get more Twitter followers, try to do it in a natural way.

You might be tempted to buy a list of followers, but those lists are usually made up of bots that can't buy your products or services and might get deleted by Twitter anyway.

Take Part In Twitter Chats

When you don't have a lot of followers, you need to make the most of every opportunity to get in front of other audiences.

Participating in Twitter chats is one method for accomplishing this goal.

On Twitter, these are open conversations centered around a certain subject being discussed.

They occur at a set time that has been determined in advance, and the conversation is followed using a hashtag that is unique to the chat.

Follow accounts that are related to your niche in order to locate relevant talks (but not competitors).

The next step is to do a search for the hashtag at the appropriate moment, after which you should publish your thoughts to the conversation using the appropriate hashtag.

Run A Followers Campaign

You can accelerate the rate at which you get followers by launching a campaign in addition to building your following naturally.

Followers campaigns let you promote your account to a specific audience, and you will only be charged for the campaign when a user decides to follow you as a result of seeing your advertisement.

Think about doing shorter campaigns to build momentum, or an always-on campaign to create a steady stream of new followers.

Both of these options are worth exploring.

Experimentation and some time are necessary to increase the number of Twitter followers your brand has, but in the long run, you will notice a significant dividend for your efforts.