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How To Write A Stunning Meta Description In 2022 - SEO's Future


Meta descriptions reached a tipping point in 2021. It was the realization of marketers and SEOs that a snippet of text could influence how users found and interacted with their websites, pages, or apps. But, how to write a stunning meta description in 2022?

The year 2022 is shaping up to be the most significant in terms of meta descriptions to date. How? That's because this is the year when all of our hard work will bear fruit.

Users are actively reading and interpreting what we write in our meta descriptions. We've moved beyond secondary visibility; users now regard our snippets as primary information about the content, services, products, and brand of your website.

There is still a lot to learn about how this will affect SEO and content marketing strategies in the future.

What we know so far, however, can help you write stunning meta descriptions in 2022 that will not only attract users but also increase conversion rates by keeping them on your site longer with relevant keywords and phrases they want to see again.

COPYRIGHT_MARX: Published on https://marxcommunications.com/how-to-write-a-stunning-meta-description-in-lessyeargreater/ by Keith Peterson on 2022-10-28T04:20:14.043Z

Let's dig deeper into this article to learn more.

The Importance Of Meta Descriptions In 2022

SEO Tips - Meta Description In 2022

As we've talked about, meta descriptions are more important than ever to the user experience. In fact, Google says that they are now one of the most important factors in figuring out where a site ranks.

Also, according to eternitymarketing.com, a page's meta description is what helps users decipher whether or not a webpage is going to satisfy that need.

Why is this happening? In reality, people are now actively reading meta descriptions as their main source of information on your site. People no longer just skim your site to get an idea of what it's about.

Instead, they read your descriptions and internal links to find out more about your content and find more of what they like. Because of this, Google has stepped up its game and now gives the best-ranking pages to brands that use well-written meta descriptions.

Process On How To Create A Well-written Meta Description

Keywords And Copy That Attract Users

A notebook with the words "Keywords Research" written on it sits on top of the keyboard
A notebook with the words "Keywords Research" written on it sits on top of the keyboard

When writing your meta descriptions, the most important thing to keep in mind is that they need to be interesting to the reader. This doesn't mean you should cram as many keywords as possible into your sentences.

Instead, you should write copy that will make people want to click on your results and look around your site more. Using long-tail keywords is a good way to make sure your meta descriptions are interesting.

These are keywords with two or three words that are much longer than what you'd use in your main content or an H1 header.

This is because your main keywords are probably too popular and won't get many clicks.

Long tail keywords, on the other hand, tend to be much more specific, which makes it easier to rank for them. When you write your meta descriptions, make sure to include these keywords so they show up on the search engine results pages.

You should also make sure they sound interesting and inviting so people will click through to your site.

Be Clear And Concise

A "Choose Your Words" note made with word puzzles
A "Choose Your Words" note made with word puzzles

One way to make sure your meta descriptions are interesting is to make sure they are clear and to the point. You probably won't have more than 160 characters to write your meta description.

This means you should get to the point quickly and not waste the user's time with filler. You need to know who you're writing for in order to make your meta descriptions clear and to the point. Who do you want people to visit your site? What do they need, want, and want to do?

Think about who would be interested in your content and products and write your meta descriptions in a way that speaks directly to them.

Aesthetics Matter - Typography And Design

A set of school supplies with a ribbon with words written on it
A set of school supplies with a ribbon with words written on it

Even though most people don't think about it, the way a website or app looks is a big part of how it works. If your meta description isn't written well, users might be less likely to click through to your site.

We've already talked about how users now read your meta descriptions, but how they're written can also affect how the user feels about them. How can you tell if your meta descriptions stand out? Well, the first thing you can do is make sure they aren't too long.

As we talked about, it's best to keep them to around 160 characters to make sure they're short, but they shouldn't break the line. There are some great plugins that let you change your meta descriptions if you use WordPress to run your site.

But you can still make your meta descriptions look good even if you don't use WordPress. Make sure your meta descriptions have the right keywords.

This means putting important words in bold, italics, or LARGER font size so they stand out.

Video Is King

Different hands are holding the phone, which has a video paused on the screen and a crown on top of it
Different hands are holding the phone, which has a video paused on the screen and a crown on top of it

Video is now the most popular type of content on the Internet. We don't usually click on it but sometimes we do. In the meta description, marketers have been putting a summary of their content for years.

But this isn't as important as it used to be because more and more people are choosing to watch the video instead of reading the summary, and that's true!

Because of this, you should write your video descriptions for the person who is watching the video. Make sure the video summary is interesting, useful, and fun to watch. Even though it's important to use keywords in video descriptions, you shouldn't be too obvious about it.

How Much Time Should You Spend On Writing Your Meta Description?

The meta description is an important part of any SEO strategy because it helps you rank higher on Google's search results pages and can also bring more people to your site. We suggest spending at least two to three minutes (2-3) on each meta description, but you can take as long as you need.

Best Meta Description Examples - In Addition To Your Newly Acquired Knowledge

Tesla And Lonely Planet

Example of Tesla and Lonely Planet meta descriptions
Example of Tesla and Lonely Planet meta descriptions
  • In just 22 words, Tesla's description shows who the company is, what it makes, what it stands for, and what its goals are. Now that's good advertising writing.
  • Well, do you love to travel? Starting with a question makes the description more personal and draws the reader in. The remaining 160 characters, it goes on to explain exactly how Lonely Planet helps travelers.

People Also Ask

What Does A Good Meta Description Look Like?

A meta description is the bit of text that appears under the blue link in a search result. Its job is to tell the searcher about what is on the page. Any words in the description that match the search term are in bold. The goal is to get the searcher to click on your link and go to your website.

Do Meta Descriptions Affect SEO?

No, they don't affect SEO in a technical sense. But they are an important part of your SEO strategy because they are one of the first things searchers see when they find one of your pages. Organic click-through rate (CTR), which is an important metric, is changed by meta descriptions.

What Meta Description Length Is Best?

Google cuts meta descriptions to 155-160 characters. Meta descriptions should be 50–160 characters to be descriptive.

Final Words

2022 will transform meta descriptions. It will be the year we see how our strategies improved user experience and increased conversions. Three things are certain about how this will affect SEO and content marketing strategies in the future.

Meta descriptions are increasingly crucial to the user experience. Google now ranks them highly. We're aware that they're now your site's main content. With this in mind, your meta descriptions must be appealing, concise, and formatted.

Only then can you ensure your site visitors have the best experience.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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