Google Keyword Planner - How To Use The Free Tool For SEO

Google Keyword Planner is a powerful tool that helps businesses and marketers identify the most relevant keywords for their online advertising campaigns. This tool allows users to research and analyze search terms to determine their potential performance in terms of search volume, competition, and cost-per-click. If you're looking to boost your website's visibility on search engines, learning how to use Google Keyword Planner can be a game-changer.

How To Use Google Keyword Planner

Google Keyword Planner is a powerful tool that can help you with your SEO and PPC efforts. It allows you to research keywords and analyze their potential, making it an essential tool for any marketer or a business owner. In this article, we will guide you through the process of using Google Keyword Planner and show you how to make the most of this valuable tool.

Setting Up Your Account

Before you can use Google Keyword Planner, you need to have a Google Ads account. If you already have one, simply login to your account and navigate to the Keyword Planner. If you don't have an account, you can sign up for one for free.

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Once you have logged in, click on the "Tools & Settings" icon in the top right corner of the page and select "Keyword Planner" from the drop-down menu. You will then be taken to the Keyword Planner dashboard.

Finding Keyword Ideas

The first step in using Google Keyword Planner is to find keyword ideas. To do this, click on the "Discover new keywords" option on the dashboard. You will then be prompted to enter a word or phrase related to your business or industry.

Enter your keyword, and Google Keyword Planner will generate a list of related keywords along with their search volume, competition level, and other relevant data. You can then sort the results by relevance, search volume, or other metrics to find the keywords that are most relevant to your business.

Analyzing Keyword Potential

Once you have found a list of relevant keywords, you can use Google Keyword Planner to analyze their potential. To do this, click on the "Get metrics and forecasts for your keywords" option on the dashboard.

Enter your list of keywords, and Google Keyword Planner will provide you with data on their average monthly search volume, competition level, and estimated cost per click (CPC). This information can help you determine which keywords are worth targeting and which ones you should avoid.

Refining Your Keyword List

After analyzing your keyword potential, you may want to refine your list further. To do this, click on the "Filter keywords" option on the dashboard.

You can use filters to exclude certain keywords based on their search volume, competition level, or other criteria. You can also add keywords to your list by clicking on the "Add to plan" button next to each keyword.

Creating A Keyword Plan

Once you have refined your keyword list, you can create a keyword plan. To do this, click on the "Plan overview" option on the dashboard.

Enter your budget, location, and other relevant information, and Google Keyword Planner will provide you with an estimate of the number of clicks and impressions you can expect for each keyword. You can then adjust your bids and budgets to optimize your campaign.

Understanding The Key Metrics In Google Keyword Planner

When you use Google Keyword Planner, you'll see a list of keywords along with various metrics. Here are some of the key metrics that you should pay attention to:

Average Monthly Searches

This metric tells you how many times people search for the keyword on average each month. This can help you understand the potential traffic that the keyword could bring to your website.

Competition

This metric tells you how many other advertisers are bidding on the keyword in Google Ads. The competition can be low, medium, or high. Generally, if the competition is high, it means that the keyword is popular and may be more difficult to rank organically.

Top Of Page Bid (Low Range)

This metric tells you the estimated bid that would put your ad at the top of the search results for the keyword. Keep in mind that this is just an estimate, and the actual bid required could be higher or lower depending on various factors.

Top Of Page Bid (High Range)

This metric is similar to the previous one, but it gives you the highest bid that could put your ad at the top of the search results.

Ad Impression Share

This metric tells you the percentage of times that your ad was shown out of the total number of times that it could have been shown. If your ad impression share is low, it may indicate that you need to adjust your bids or improve your ad quality.

Organic Impression Share

This metric tells you the percentage of times that your website appeared in the organic search results for the keyword out of the total number of times that it could have appeared. If your organic impression share is low, it may indicate that you need to improve your website's SEO.

These are just a few of the key metrics that you'll see in Google Keyword Planner. By understanding these metrics and how they relate to your goals, you can make more informed decisions about which keywords to target and how to optimize your website or Google Ads campaigns.

People Also Ask

What Is The Difference Between Google Keyword Planner And Google Trends?

Google Keyword Planner helps you find relevant keywords and estimate their search volume, while Google Trends shows you how the popularity of a particular keyword has changed over time. While both tools are useful for keyword research, they serve slightly different purposes.

How Accurate Are The Search Volume Estimates In Google Keyword Planner?

The search volume estimates in Google Keyword Planner are based on historical data and are meant to provide a general idea of how often a particular keyword is searched for. However, keep in mind that search volume can vary widely based on factors such as location, seasonality, and current events. Additionally, the estimates may not be exact and should be used as a guide rather than an absolute number.

How Do I Use Google Keyword Planner For PPC Advertising?

To use Google Keyword Planner for PPC advertising, you can start by entering a keyword or phrase related to your business or industry. Then, you can look for keywords with high search volume and low competition that you can bid on in your ad campaigns. You can also use the tool to identify negative keywords that you want to exclude from your campaigns.

Conclusion

In conclusion, knowing how to use Google Keyword Planner is an essential tool for anyone looking to improve their SEO or PPC campaigns. By using this tool, you can find keyword ideas, analyze their potential, and refine your keyword list to optimize your campaigns. So, if you haven't already, sign up for a Google Ads account and start using Google Keyword Planner today!

About The Authors

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.