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How To Promote A B2B Event - 10 Surefire Ideas

Are you ready to learn a dirty little secret about marketing a business-to-business event? You must market it aggressively, or generate a "crescendo of cred" by reaching out and touching people in a variety of ways.

Keith Peterson
Keith Peterson
Oct 21, 202265.7K Shares1.1M Views
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  1. Make A Website For The Event
  2. Make Sure To Provide A Link To Your Event's Page
  3. Submit To Trade Publications And Other Websites
  4. Make A Hashtag For Your Event And Tweet About It
  5. Make Your Event's Message
  6. Make A Press Release About It
  7. During Your Event, Promote Yourself
  8. Make Advance Pieces About The Major Messages Of Your Event
  9. Memorize Important Moments From Your Event
  10. Post Links To Your Event On Twitter, And Upload Slides To Slideshare And Your Website Afterward
  11. What Is B2B Brand Promotion?
  12. When Should You Promote An Event?
  13. What Is The Primary Method Of Promoting In B2B Marketing?

Are you ready to learn a dirty little secret about marketing a business-to-businessevent? You must market it aggressively, or generate a "crescendo of cred" by reaching out and touching people in a variety of ways.

It's not enough to send out a mediocre press release (which, let's face it, most event press releases are) and expect people to break down your event's door to obtain it. Promoting an event, like any other type of B2B public relations, necessitates a strategy and plan.

In terms of efficacy, you could just as well be yelling your event from the rooftops. Here's a playbook from a recent event we produced for a B2B client to get you started.

Pay attention to the utilization of many touchpoints.

Here are 10 ways how to promote a B2B event:

Make A Website For The Event

10 surefire tips to promote a b2b event make a website
10 surefire tips to promote a b2b event make a website

Take the messaging you've crafted and let it all hang out here. Make a list of your speakers and your agenda. Make it simple for potential guests to grasp your event at a glance. Make a press release about your event. This will be your event's "elevator pitch."

To build some inbound links and improve your event's SEOLinkedIn is a great place to advertise your event. It's simple to promote your event on LinkedIn. Here's a link to a tutorial on how toaccomplish it. Don't forget to tell your followers about your event.

Submit To Trade Publications And Other Websites

Posting industry event information is seen by many as a public service.

Make A Hashtag For Your Event And Tweet About It

10 surefire tips to promote a b2b event hashags and tweets
10 surefire tips to promote a b2b event hashags and tweets

Use the hashtag for your event's name and tweet about it before, during, and after the event. Speakers should be announced. People should be invited. Make a big deal out of it and get people to retweet it.

Make Your Event's Message

It isn't enough to just promote your event. Consider your event to be a billboard. What are the most important messages you want people to understand? Why should they be concerned? What do you hope to achieve with your event? Who should show up?

Make A Press Release About It

Who, What, When, Where, and Why should be absolutely advisory. Of course, include a link to your event page in your press release. If nothing else, it will aid you in your search engine optimization. Remember to include a link to the event announcement on your own website, as well as on Twitter and in the news sections of relevant LinkedIn groups.

During Your Event, Promote Yourself

Once your event begins, your event promotion does not end. In fact, now is the time to tweet about it, write articles about it, and send out another press release on the day of the event. The goal is to get everyone involved in the conversation.

Make Advance Pieces About The Major Messages Of Your Event

Create advance articles linked to the major messages of your event and post them on your industry's websites. Explain how technology is finally enabling one-to-one marketing, as well as the benefits and how to achieve it, if your conference is about that. Instead of writing about your event, simply add a mention to it in your piece. You can indicate that your event on X day is solely focused on this subject. Of course, include a link to your event's website.

Memorize Important Moments From Your Event

10 surefire tips to promote a b2b event memorize
10 surefire tips to promote a b2b event memorize

Highlight significant moments from your event with short video snippets that you can share on Twitter, LinkedIn, YouTube, your website, and in your email. Hopefully, you get the idea.

Post Links To Your Event On Twitter, And Upload Slides To Slideshare And Your Website Afterward

Tweet about it and update your LinkedIn status. Allow your followers to share your joy.

What Is B2B Brand Promotion?

Any marketing approach or contentdirected toward a business or organization is referred to as B2B (business-to-business) marketing. B2B marketing methods are used by any company that sells products or services to other businesses or organizations (rather than consumers).

When Should You Promote An Event?

I recommend publicizing your event at least 90-180 days in advance as a general rule of thumb. You must determine what is most appropriate for your occasion. One crucial thing to remember is to start planning your advertising and event marketing campaign as soon as the announcement is made.

What Is The Primary Method Of Promoting In B2B Marketing?

Email marketingis inextricably linked to social media and search engineoptimization. Both of these strategies are effective at obtaining new leads, and email marketing is effective at converting those leads into loyal clients. Business owners are significantly less likely than typical customers to buy anything on the spur of the moment.

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