You want to know how to get more reviews, right? But now that we can shop online more easily, we don't go to nearly as many brick-and-mortar stores as we used to.
In fact, the How toBeat Amazon report from PowerReviews shows that nearly 60% of people make up to three online purchases from Amazon alone in a single month.
And, according to the Proven Power of Reviews report, 86% of consumers say that reviews are an important way to decide what to buy. This makes product reviews more important than ever.
How to get more reviews for your business? 5 tips
You might want to put a few reviews right on your home page. If you have reviews for certain items, put them on the pages for those items. With a link in your top navigation, you can even add a whole new page just for great testimonials. Just make sure you put them on your site in a way that works for your product.
The best way to get honest feedback is to be friendly and easy to reach. Make it easy for customers to get to your Facebook, Twitter, and Instagram accounts from your store, so they can comment and ask questions.
After a customer makes a purchase, you might want to send them an email. Most people will write a review right after they buy something. Make it as easy as possible for them to submit a review in response to your request.
To do this, you need to know what kind of answers you're looking for before you ask for them. What are the people you want to reach interested in? What worries them the most when they buy something?
What are the trouble spots in your field? Using these questions will help you get testimonials that mean something and are useful.
If someone gives you a good review on Yelp or tags you in a nice photo on Instagram, thank them. You can also ask if you can post their shoutout on your website or social media.
60% of consumers thought that customer reviews were either trustworthy or very trustworthy. This means that if a businesscan get a lot of positive reviews, those reviews are likely to help a customer decide what to buy.
That also means that, in today's competitive, online-first market, for businesses to grow, they need happy customers to write positive reviews about their experiences in order to get people to visit their website for the first time.
The good news is that most of your customers are happy to help you with this: The same survey found that of the 74% of customers who were asked for feedback, 68% were willing to give it. So don't be afraid to ask your customers for a favor. All you have to do is ask, and they'll probably be happy to help you out.
Buying Google reviews violates Google's guidelines. Not only is it against Google's rules for businesses to pay people to write reviews, but the company also doesn't allow or restrict contentthat has a conflict of interest.
Yes, it is legal for a businessto ask for reviews or "solicit reviews" on Google. In fact, this is often the best way. If you don't tell your happy customers, they won't know you want reviews. But there are a few rules about how to ask for reviews.
Google takes the average of all reviews and rounds it up to the nearest 0.1 stars to figure out a 5-star rating. So, if 20 reviews gave an average of 4.15 stars, the rating would be 4.2 stars.
It can be hard to ask customers to leave an online review sometimes, but getting more reviews from your current customers can help you build trust with future customers. And responding to reviews can help you keep customers and build stronger bonds with them.
As a best practice, you should thank customers who take the time to tell you how much they like your business. By responding to reviews in a timely and professional way, you show that you value your customers' opinions and encourage them to leave more reviews (and come back to your business). Now you know how to get more reviews for your business.