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How A Blog Can Increase Traffic To Your Website

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A Blog is an opportunity to put your personality on paper. To write without review. To express without hesitation and communicate without caution. And did we mention make money?

Feeling excited about an opportunity? Blog about it.

Found a product you love? Blog about it.

Discovered your new favourite restaurant? Blog about it.

Love this article? Of course you can blog about it!

COPYRIGHT_MARX: Published on https://marxcommunications.com/how-a-blog-can-increase-traffic-to-your-website/ by Keith Peterson on 2022-12-26T08:32:58.254Z

If you are blogging and want to increase traffic to your website, read more here!

The Birth of Blogging

The term ‘blogging’first surfaced in 1997, long before the days of social media and online interactions. The news was only on television, and articles were in magazines. The opportunity to write and post your thoughts online, was non-existent.

Luckily we have come a long way since then and blogging has evolved into more than just opinions, informative articles and advice. Blogging is a powerful tool to develop a following of loyal readers, and to use it as a platform for affiliate marketing.

By simply including a reference to a product, with a link for your readers to click on and divert them to that product site, you can generate revenue and earn some extra cash.

Best of all, anyone can blog, and no professional skills or qualifications are needed!

Benefits of Blogging

Blogging is the perfect opportunity to market your business or website. Many businesses have adopted it as an SEO strategy, as it has proven to be exceptionally successfull as a tool.

Blogging benefits include:

  • Increased search rankings for your business
  • Generate traffic to your site
  • Establish potential client leads

Connect with online community on topics and interests in common

So, let's look at some ideas of what to keep in mind, to draw in the crowd and increase the traffic to your website.

How to Increase Website Traffic by Blogging

Creative content will increase your blog ‘popularity’. Unlike having to be the cool kid in school, online popularity is determined by SEO strategy.

By using the right strategy to increase your visibility and reach the eyes of your target audience, your number of visitors, article views and conversion rates will skyrocket.

In creating quality crafted writing pieces, every part of your content plays a role in your rankings.

In creating content, consider these aspects:

Your Blog Topic and Niche

Your niche will determine the type of reader you attract.

Choosing a niche doesnt guarantee success in the affiliate marketing world, but the way you blog about a topic, could influence your rating success.

To get accross the best version of your writing in content, stay in your comfort zone. Write about your interests, passions and topics you have knowledge of.

Your description and experiences have to bounce off the page and intrigue the readers to want more. But when you are trying to articulate a topic you arent familiar with, this will come across to the reader, and they’ll lose interest.

Having a niche will also help you partner with the right affiliates, to use your blog for affiliate marketing to make the moola.

Blog Structure and Style

Your blog layout has to compliment the topic you are describing.

Formulate a framework for your blog content, to make your words flow.

Have an introduction (beginning), a detailed description (the middle) and a conclusion (the end).

Target Audience - Who Do You Want to Reach?

Your niche and content topics will naturally influence the readers you reach. If you are writing about tech or gaming, your target audience will be drastically different to when your content is focussed on wellness, for example.

Creating content to drive traffic and increase SEO rankings, means always thinking about your audience.

Do keyword research to see which terms will draw your readers in. Which words in your blog are likely to form part of an online search query, and use them where relevant.

Adapt the tone of your blog content to align with the verbage of your target audience. If you are targetting the younger demographic, with gaming for example, keep your content tone casual, enticing and relevant.

Purpose - What Do You Want to Achieve?

Communicate your intentions. If you are promoting a product or writing a recommendation, get that accross in the shortest, simplest terms.

Ensure your readers are informed and benefitted from reading your blog, with every post you make.

Final Thoughts

Blogging is a great platform for affiliate marketing as an SEO strategy.

Your blog content can increase the number of visitors to your site if you carefully curate the best quality content out there.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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