We all know that good PRentails more than just sending out press releases; it also entails offering value to your audience, cultivating strong relationships, engaging your audience, and telling a brand's narrative.
That's fine, but if you're searching for more specific advice, I recently came across a terrific essaythat lays out the seven pillars of successful public relations and why they matter. The article is presented from the perspective of a PR agency, but the principles apply to anyone in the PR and marketing industry, from small enterprises to large organizations.
Telling the client what they need to hear rather than what they want to hear is good PR.Telling them what they want to hear doesn't have the desired effect, or any influence at all, except from a dopamine rush. If you lie to your clients or do exactly what they want, you'll be doing them a disservice. Keep in mind that you were hired for a reason.
It's not only about the over-hyped launch when it comes to good PR.It's a long game, but good PR can help you establish and maintain a groundswell of brand support by gradually influencing consumer behavior through a consistent stream of relevant and candid communication to both "media" and "consumers." The launch is only the beginning.
Good public relations honors the client's customers in a way that is both inclusive and non-exploitational.It's known as "public relations." It's critical to craft a message and campaigns that do more than just sell. Furthermore, competent public relations values the opinions of "neutrals," particularly "critics," and adjusts strategy accordingly. To be successful, you must maintain a sense of balance.
In terms of idea generation, good PR is proactive, and in times of crisis, it is responsive.In public relations, there is a crucial distinction between proactivity (being prepared) and reactivity (making decisions in the moment). Being proactive, on the other hand, will save your ass 100 times over. This means you'll need the time and energy to be prepared and aware, as well as the leisure your brain requires to be creative. Make time for yourself by streamlining your workflow or reorganizing your calendar to include time to plan and contemplate.
And yet, because most clients want to assess different things, it's difficult to quantify. Setting good goals is the first step in measuring the success of your PR activities. To get you started, check out this four-step method for measuring PR and a great selection of PR analytics tools.
Good public relations takes advantage of existing relationships with prominent people.Relationships based on years of service and earned trust and credibility. Just because we've moved to a digital world doesn't mean we can't still benefit from strong networking and relationships — after all, that's what social mediais for.
The main goal of public relations is to keep the brand's reputation positive and to maintain a strategic relationship with the public, potential customers, partners, investors, employees, and other stakeholders, resulting in a positive image of the brand that appears honest, successful, important, and relevant.
#1 Uber – Thank You For Not Riding.#3 Ikea – Stay Home.#4 UN – Pause.#10 Billie – Video Calls.
Relations with the mediaMedia relations is all about interacting with the media — preparing press releases, scheduling interviews and delivering press conferences. The idea is to get positive press for your businessor product. To put it another way, you want the media to do your promotion for you for free.
The creation of a 'hook' to bring in audiences is crucial in media relations. You must be able to spot a fascinating story that the media will be interested in covering. You'll also need the ability to get the tale out there, which may differ depending on the function. Copywriters craft snappy, well-written press releases, while firm spokespersons take the stage and deliver press conferences. In smaller businesses, one person is in charge of everything.
Relationships within the communityOfficers in charge of community engagementseek to strengthen a company's ties with the local (and not-so-local) community.
The following are some of the reasons for doing so:
obtaining community support for a project, such as the construction of a new industrial plant'giving back,' which enhances the company's ethical reputationattracting customers to your products or servicesTo be a community engagement officer, you must first learn how members of the community think and act, as well as how tobest engage with them - whether through events, school visits, or newsletter authoring. You must be well-organized, intuitive, energetic, and strategic.
Social and corporate responsibilityPublic relations increases the company's reputation for ethics, environmental responsibility, and community and charity activity, which is related to community participation. This aspect of public relations can have a significant impact on a company's operations. A CSR public relations officer may advise the company to alter its entire recycling policy or even its businessstrategy.
You need the ear of the corporate management to be a competent CSR officer, which requires networking, people skills, persuasion, and the ability to endear yourself to your coworkers.
Public affairsGetting the government on your side is the goal of public affairs, commonly known as lobbying. Assume you desired a change in agricultural regulations so you could sell your goods for a higher price. You'd need to call a minister, persuade them of your case, and present them with material so they can confidently discuss your problem and advocate for you.