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Find Your Customer On Social Media - Strategies How To Find And Target Your Social Media Audience


Social media is an obvious choice for businesses that want to connect with their customers.

You should be on platforms that your customers use and where they get their information.

How do you find your customer on social media?

It can be a huge mistake to not take the time to figure out which social platforms work best with your strategy.

If you know your target audience and how they use social media, you'll be in a much better position to build your brand's presence on certain platforms.

COPYRIGHT_MARX: Published on https://marxcommunications.com/find-your-customer-on-social-media/ by Keith Peterson on 2022-07-19T08:47:55.818Z

7 Ways To Find Social Media Clients - How I Find My Clients

Your Target Audience

Before you start tweeting or posting on Facebook, you need to know exactly who you want to reach with your content.

A hand holding magnifying glass and a man in the middle
A hand holding magnifying glass and a man in the middle

To do this, you need to do a Buyer Persona analysis. The first step in any social media strategy should be to build a cohesive Buyer Persona.

As part of your Buyer Persona analysis, you'll think about what kinds of content your Buyer Persona is most likely to read often.

These types of content will help you decide which social media sites to use to reach this person.

You could post on Medium if they read blogs.

If they like to talk more through pictures, Instagram might be a better choice.

Check out Tumblr if you want the best of both worlds (providing, as previously stated, that they are likely to be found on Tumblr).

How To Find Your Social Media Target Audience

A group of people seated on a cirlce table and social media icons at the middle
A group of people seated on a cirlce table and social media icons at the middle

Step 1 - Identify A Target Audience

Half the battle is won if you know who your ideal customer is.

You should also consider what problem(s) your product or service solves.

How would a customer explain what the problem is?

How should we interact with this customer?

We help small businesses succeed on social media at MarketMeSuite, so I use MarketMeSuite's Real-time Search to find conversations on social media that include words like "social media help," "small business help," and "SMB tips."

When I find people using these keywords, I can easily find out which social networks my customers are using.

I can also figure out what kind of content they want and when and how often to post it.

This makes it much easier for me to connect with people on social media.

Step 2 - Search For Relevant #Hashtags And Keywords

The next step is to find conversations and keep track of them.

Hashtags help you find a lot of people talking about the same thing.

Once you know which hashtags are important, you can keep an eye on them to find the conversations you should join.

You can also use hashtags to find the people you should like and follow.

Influencers are people who know a lot about things that are important to your business and have a big following.

Getting involved with them can help you reach a bigger, but still targeted, audience.

Step 3 - Engage With Relevant Audiences

Once you've found social conversations that are relevant to your business, you can start to engage potential customers and share your knowledge.

Make sure to add something to the conversation without getting in the way.

If people are sharing and commenting on articles that have something to do with your business, look for ways to share your point of view.

If someone asks you a question that you know the answer to, offer to help.

Here's one more tip: if you already work with other businesses, you can look for ways to connect with the customers you both have on social media.

For example, Constant Contact is one of the tools that works best with MarketMeSuite.

All of our businesses want to help small businesses do well.

We often share each other's content, and when the subject of social media comes up, I look for chances to share my knowledge and explain how MarketMeSuite and Constant Contact work together to make social media even more powerful.

Step 4 - Use The Right Calls To Action

If you work hard to find and connect with potential customers on social media, you might get more fans and followers in return.

As you start to talk to your new audience, it's important to give them a clear call to action that will help you move the conversation beyond social media.

People are more likely to interact with your posts (like, follow, share, retweet, favorite) if they tell people what to do.

Make sure that your call to action isn't always about your product or service.

People often use social media to have fun, find useful information, connect with friends and businesses, and keep in touch with each other.

You can make your content more interesting by asking a true or false question or a "fill in the blank" question.

As a general rule, about half of your content should be all about engagement, and only about 20% should be about promoting your business.

4 people running and a lady ahead of the 3
4 people running and a lady ahead of the 3

Step 5 - Check Out The Competition

Most likely, the people who follow you on social media are also following your competitors.

So it's a good idea to see what they're doing so you can learn from what they've already learned.

Are they reaching parts of the market you hadn't thought of?

How do they set themselves up?

Here are a few tools that can help:


In the search bar on Buzzsumo.com, type in a keyword that is important to your industry.

(Note: You can enter a couple of searches for free, but after that you'll need to start a free trial or sign up for a paid Buzzsumo account.)

You'll see a list of the most shared content on social networks, along with information about how people interact with it.

Look for patterns.

What formats and channels have your competitors used successfully?

If you have a Buzzsumo account or have started a free trial, go to the Content Analysis tab.

You'll find a list of the most popular social media networks in your niche.

Search Streams

Search streams are a great way to keep an eye on what your competitors are doing. We've already talked about how they can be used to track keywords and hashtags.

Set up streams in your social media management dashboard to track the social posts of your competitors and look for patterns in hashtags, post types, and content strategies.

Check out our step-by-step guide on how to research your competitors on social media to find out more.

It shows you how to use social tools to find out more about your competitors.

People Also Ask

What Age Group Does Social Media Target?

Nearly 80% of people ages 30 to 49 and nearly 65% of people ages 50 to 64 also use social media, compared to 88% of people ages 18 to 29.

Even though only 37% of people aged 65 and up use social media, the number of those people is growing.

Who Does Social Media Target The Most?

In fact, women between the ages of 16 and 24 are the ones who spend the most time on social media as a whole (an average of 3 hours and 13 minutes a day). The average internet user spends about 35% of all their time online on social media.

Facebook is still the most used social media site in the world.

Why People Use Social Media?

Social media is a way for billions of people around the world to share information and connect with each other.

On a personal level, social media lets you talk to friends and family, learn new things, find new things you like, and have fun.


Creating a social media marketing plan is one of the best ways to reach your target audience and make content that is relevant to their interests in this day and age.

Most people interact with brands through social media, so using the right channels to find your target audience is a surefire way to raise brand awareness.

Using data to make smart decisions about your social media marketing plan will help you make sure you're reaching the right people.

Using hashtags as part of this plan will help you reach more people.

Lastly, paying for sponsored ads will get your content in front of new people it wouldn't have reached otherwise.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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