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Facebook Advertising Policies In 2023

Advertisers must adhere to Facebook Advertising Policies, which are intended to safeguard users from negative experiences, especially because advertising from Pages or accounts they don't follow may appear in their News Feed. These rules aid in the development of more meaningful relationships between individuals and corporations. We don't want ads that contain profanity, excessive nudity, or disinformation, for example.

Keith Peterson
Keith Peterson
Mar 05, 202330.2K Shares1M Views
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  1. Overview
  2. The Process Of Ad Review
  3. What Should You Do If Your Ad Is Turned Down?
  4. Prohibited Content
  5. Restricted Content
  6. Video Ads
  7. Targeting
  8. Positioning
  9. Ads For Leads
  10. Utilization Of Facebook's Brand's Assets
  11. Restrictions On Data Use
  12. Things To Keep In Mind

Trying to hit a moving target in the dark while adhering to Facebook ad restrictions can be a frustrating experience.Which products may you promote?How do you get the word out about it?You need to know who you can target.As soon as you've discovered the answers to these questions, how long does Facebook's review process take?

Despite having worked it out, Facebook keeps changing its marketing policies, and your adsare rejected once more.They could be stuck in a "waiting review" purgatory for the rest of their lives.

For the sake of convenience, we've included a list of all of Facebook's current advertising guidelines, policies, and procedures in this article.

Facebook Advertising Policies - What To Watch Out For!

Overview

A man with telescope viewing something
A man with telescope viewing something

Getting To Know Facebook PoliciesThe Advertising Policies outline the sorts of ad material that are permitted. Each ad is checked against these policies when advertisers submit an order. If you believe your ad was incorrectly rejected, you can appeal the decision in Account Quality.

The Process Of Ad Review

A doctor checking up a facebook ad
A doctor checking up a facebook ad

To check advertising against Facebook's Advertising Policies, the Facebook ad review system mostly uses automated techniques. This occurs automatically before advertising begin to appear, and it usually takes 24 hours to complete, however it may take longer in some situations. The status of the ad will be "In Evaluation" during this review, and advertising may be evaluated again after they have gone live. More information is available in our BusinessHelp Center.

What Should You Do If Your Ad Is Turned Down?

People surrounding a word 'Ad' with a canceled mark on it
People surrounding a word 'Ad' with a canceled mark on it

Create a new ad or amend an existing one.To comply with our Advertising Policies, you may create a new ad or update an existing one. These advertising will be classified as new ads, and our ad review system will examine them. For editing instructions, go to this page.

Request a second opinion.If you believe the ad was rejected incorrectly, you can appeal the decision under Account Quality.

Prohibited Content

A guy with laptop with a screen showing 'censored'
A guy with laptop with a screen showing 'censored'

Nudity or other sexually provocative material is prohibited. Hate speech, genuine threats, or direct attacks on an individual or a group are all examples of direct attacks. Self-harm or excessive violence is depicted in this content. Profiles that are fake or imposter.

Restricted Content

A screenshots shows restricted content
A screenshots shows restricted content

A legal restriction on content access indicates that Facebook has disabled access to content in accordance with local legislation. If they find that the content is illegal under local law following a thorough legal evaluation, Facebook will make it unavailable in the relevant country or area.

Video Ads

3 iPhones showing Facebook video ads
3 iPhones showing Facebook video ads

Video ads and other dynamic ad types must comply with all of the rules listed in these Advertising Policies, including the Community Standards, as well as the policies.

Targeting

Targeting harassment
Targeting harassment
  • You are not permitted to utilize targeting choices to discriminate against, harass, provoke, or criticize users, or to engage in predatory advertising practices.
  • If you want to target your ads to bespoke audiences, you must create an audience that complies with the conditions.

Positioning

3 people fixing the position or placements of Facebook ad
3 people fixing the position or placements of Facebook ad
  • Relevance

All ad elements, including text, graphics, and other media, must be relevant and appropriate to the product or service being advertised as well as the target audience.

  • Accuracy

Advertisements must clearly depict the advertised firm, product, service, or brand.

  • Landing Pages That Go Together

The products and services advertised in the text of an advertisement must be the same as those advertised on the landing page, and the destination site must not offer or link to any prohibited product or service.

Ads For Leads

3 phones showing examples of Facebook leads ads
3 phones showing examples of Facebook leads ads

Advertisers may not use Lead Ads queries to acquire the following sorts of information without first obtaining Facebook's consent in writing.

Utilization Of Facebook's Brand's Assets

Facebook brand resource center
Facebook brand resource center

Please visit the Facebook Brand Resource Center and the Instagram Brand Resource Center to study brand standards and download approved assets for ads that feature the Facebook or Instagram brands.

Restrictions On Data Use

A data and padlock symbolizes that Facebook ensures restrictions on data use
A data and padlock symbolizes that Facebook ensures restrictions on data use

Ensure that any ad data collected, received, or derived from your Facebook or Instagram ad (collectively referred to as "Facebook advertising data") is only shared with someone operating on your behalf, such as your service provider. You are responsible for ensuring that any Facebook advertising data or other information collected from Facebook is protected, limited in use, and kept safe and secure by your service providers.

Things To Keep In Mind

A guy showcasing to 'remember that'
A guy showcasing to 'remember that'

-ads and commercial material supplied by or purchased through Facebook, on or off Facebook services, including ads purchased under AAAA/IAB Standard Terms and Conditions,

-ads appearing within Facebook apps, and

-ads on Instagram are all covered by the Advertising Policies. Your use of Facebook's advertising products and services is governed by Facebook's Statement of Rights and Responsibilities (https://www.facebook.com/legal/terms, the "SRR"). If you use Instagram or certain Facebook advertising-related products or services, you may be subject to additional terms or guidelines.

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