The capacity to provide exclusive content to your audience is a critical feature of digital publishing. While private publications might help you keep internal documents private, they can also help you strengthen your relationships with readers, clients, and potential customers.
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Your digital publications are undoubtedly an effective tool for informing your readers. However, don't underestimate their ability to improve your brand. Limiting the availability of your content can help to focus the connection between you and your brand. For example, you could want to keep your Calaméo publications private. However, you can use our embed function for private publications to make them easier to find on your own website.
You can also take advantage of chances to improve your exclusive material with interactive content and bespoke branding, in addition to accessible embeds. As a result, you'll have complete control over your digital publications.
The concentration on subscriptions has been a prominent trend in digital publication in recent years, and exclusivity has been a key driver. You may entice casual readers to sign up, develop contacts, and motivate your audience to return by providing content that is only available to members.
In digital marketing, personalization is already the next big thing. According to recent studies, when used correctly, it can assist enhance online sales. In fact, over two-thirds of clients demand a tailored experience.
Those figures are only one reason why you should consider personalizing your sales materials for each client. Spend some time personalizing your brochures, presentations, and proposals.
Because everyone enjoys benefits. Your audience is no different! Investing in some special, privately produced supplementary content will thrill and surprise your most loyal fans. You could, for example, include a bonus magazine issue, a sneak peek at upcoming events, or a poster with special offers.
Focus on a core service that will serve as a basis for a more sophisticated and diversified campaign (such as a monthly email of handpicked material, a feature collection, or a regular giveaway). This should ideally be one of, if not the key selling feature of a subscription.
Some of us (though we'd rather not acknowledge it) get a smidgeon of joy when others are left out. We'd rather be a part of the group than not, and if it's a tiny one that not everyone can join despite their desire, we feel pretty good about ourselves once we're there. We have a unique feeling.
Exclusivity is also effective for businesses that make their product available to any consumer who wants it on very specified terms. In this area (consider Netflix's exclusive distribution of "House of Cards"), the product must be outstanding, people must be able to find it, and you must be able to prevent it from spreading beyond your control (keep it exclusive).
Instagram is working on its own version of Twitter's Super Follow feature, which would allow online producers to post "exclusive" content to their Instagram Stories that would be viewable only to their admirers if they paid a membership fee.
Instagram has verified that the screenshots of the feature that have been circulating on social media are from an internal prototype that is currently in development but not yet being tested publicly. The corporation declined to provide any precise details regarding its plans, stating that they are not in a position to discuss the project at this time.
Keeping customers informed about your product and its features is one of the finest strategies to establish uniqueness. Your messaging should change in tandem with you. Simply stating that you are the best at what you do is insufficient; you must also convey your ideas and developments, as well as solicit feedback from your clientele.
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