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Steps For Evaluating Backlinks For SEO Ranking


Have you ever tried to write articles or blogs, only to have them rejected by your manager or to receive feedback from other readers that your work wasn't well checked?

If this is the case, one of the things you need to examine is the way in which you make use of the backlinks.

Keep in mind that search engine optimization (SEO) is connected to backlinks, and it will rank your works according to the quality of your content and how effectively you use backlinks.

You are going to discover how to evaluate backlinks and how evaluating backlinks will help you rank in SEO so that you don't waste a lot of time making revisions.

COPYRIGHT_MARX: Published on https://marxcommunications.com/evaluating-backlinks/ by Keith Peterson on 2022-08-01T06:40:54.409Z

An illustration of how backlinks work: Website A links to the content of Website B
An illustration of how backlinks work: Website A links to the content of Website B

Backlinks are an important element of search engine optimization (SEO) because they demonstrate to Google that your work is seen as valuable enough by another resource for them to link to it within their own content.

When a website receives more backlinks, search engines assume from this fact that the website contains useful material worthy of a high ranking on the search engine results pages (SERPs).

On the other end of the spectrum, links from low authority or 'spammy' sites may hurt your ranking.

Toxic backlinks may not only harm your ranking but may also result in search engine penalties.

Did You Know?

If a large number of websites link back to yours, the chance that search engines will show your content in search results will increase, which will improve your ranking for the subjects that are connected to!

These 3 important pieces of information below will help you to properly evaluate your works:

The Relevance Of A Website

The two websites are linked by a chain that serves as a backlink
The two websites are linked by a chain that serves as a backlink

Think about this: Is the website you're looking at posting information that is relevant to your target audience?

If you receive a backlink to your website on personal finance from a website that is about national geography, the link won't mean as much. It won't make sense at all!

The amount of link juice that a page receives from other pages via backlinks is also determined by its place within the context of the entire domain. Orphan pages are pages that do not have any internal links that point to them.

These pages will not pass any of the collected value that the domain has earned to other pages, so their value will be lower.

Select Website That Does Not Obviously Solicit Guest Posts

A man in a fancy suit escaping the paper with the word "solicit" and a backlinks logo
A man in a fancy suit escaping the paper with the word "solicit" and a backlinks logo

If you put links on your works from another website without checking if it's a soliciting site, then you might get bad feedback.

The practice of using guest posts as a strategy to acquire links has recently drawn increasing attention from Google. In addition, it's highly likely that the search engine finds guest posts by checking to see if websites are actively looking for them in a manner that is both obvious and consistent.

Google is acting in this manner because the company has the goal of providing its users with a more satisfying search experience.

In addition, Google is of the opinion that openly soliciting guest posts will not be of much benefit to the typical person who uses search engines.

Instead, it believes that this will result in articles of low quality and spammy content that are written just for the goal of getting links.

Your search for backlinks requires you to keep clear of websites that actively seek contributions from members of the general public in the form of guest posts.

You will be able to evaluate these websites in the same way as search engines do if you see that they discuss guest posting on their homepage or if they have a page titled "write for us" in the top-level navigation of their website.

Consider Checking The Website Traffic

Even though website traffic isn't a ranking factor, it can be a good sign of how well Google thinks of a site.

Keep in mind, though, that some sketchy PBNs tend to rank for a lot of irrelevant keywords just to make it look like they're a good website to build links from.

A recent change to the search algorithm is the factor that accounts for the vast majority of unexpected drops in website traffic.

Other genuine factors that could be causing a decline in website traffic include penalties, redirects, erroneous robots.txt rules, and ranking losses. If any of these factors are present, you should investigate them.

Build your website traffic back up with the following steps:

5 Ways to Recapture and Convert Your Website's Traffic

  • Perform an audit of your keyword strategy, looking for terms that are either outdated or overused.
  • Conduct research into other possible keywords that have a better total value and search traffic.
  • Make changes to your content so that it includes these other possible keywords.
  • Determine the maximum number of referring domains that can be found by using a variety of backlinks data sources.
  • Be sure to check the domain authority of any root domains you link to.
  • Check to see if Your Anchor texts have been optimized
  • Conduct a thorough investigation into the naturalness of the linking page by conducting a backlink analysis.
  • Determine the level of social shares that your backlinks have received.
SEO Backlinks tutorial with a website
SEO Backlinks tutorial with a website

It is important for you to locate backlink chances with leading referral sources and take advantage of outbound links in order to establish connections. You can acquire backlinks by using the reports provided by Google Search Console.

Make an effort to locate broken links so that you can acquire backlinks, produce high-quality material that is deserving of links, and post skyscraper content.

People Also Ask

Nofollow backlinks are becoming less common. They're also worth less. They are used to instruct search engines to ignore a specific link. "'Nofollow' provides a way for webmasters to tell search engines 'Don't follow links on this page or 'Don't follow this specific link," according to Google.

  • Editorial backlinks
  • Guest blogging backlinks
  • Business profile backlinks
  • Webinar-generated backlinks
  • Backlinks from free tools
  • Acknowledgment backlinks
  • Bio backlinks from guest posts
  • Badge backlinks

The required number of backlinks increases at a rate that is significantly higher than the ranking of the complexity of the task. For instance, if a term has a difficulty score of 10, you will most likely want approximately 10 backlinks to rank highly for that phrase. On the other hand, if the difficulty score is fifty, you might want one hundred backlinks to rank.


It is not a waste of time to evaluate backlinks because doing so will help you in determining the most effective strategy for SEO ranking of your works. You will be able to achieve a high ranking level by following the tips provided in this article, and you will also attract a greater number of readers who will support your piece.

If you follow these tips, you will also be able to avoid making mistakes and reduce the chance of earning penalties as a result of the use of unfavorable and poor backlinks.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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