How To Create A Personal Brand During Covid-19 That Will Thrive
When you were building your personal brand strategy, you probably never imagined you'd be doing so during COVID-19, a worldwide health catastrophe that caught everyone by surprise. However, here we are.
So, what's next? Do you want to keep going with your personal branding plan or put it on hold? What is different if you continue? We've got the answers you're looking for!
First and foremost, let's define what a personal brand is. Companies like Apple and Coca-Cola have brands. It's all about your image and how you've seen it. Unfortunately, some individuals don't think about it and let others define them. You get control of your own brand by recognizing and developing it. Read on to find out how to How To Create A Personal Brand During Covid-19 That Will Thrive.
COVID-19 has clearly put a kink in the rode, whether we're talking about personal branding for baby boomers or a younger generation trying to make a career change. Personal branding is a journey, and the way you deal with a stumbling block could make all the difference in how well you do.
COVID-19, without a doubt, has altered our way of life. Our lives have been strewn with school closings, event cancellations, travel reductions, and a lot of "non-essential" company closings. And these modifications aren't going away anytime soon.
And putting off your personal branding plan indefinitely isn't a good idea. So, what are you going to do now?
Even in the midst of a pandemic, life continues on. We've seen how schools have transitioned to virtual classes, how many events have gone virtual, and how many employees have set up home offices. People have adapted to each of these regions. What about your own brand, though?
It may seem tempting to hibernate through the pandemic, but this is the very last thing you should do!
At present, virtual reality is more popular than ever. You can be sure that the bulk of your audience is online, doing research and consuming information thanks to a substantial increase in internet and social media usage since the start of the epidemic. That's also where you should be.
Now is the moment to boost your internet visibility and make it easy for people to find you. And when they do discover you, you'll want to make sure your personal brand is shining brightly. This includes cleaning up your LinkedIn page, writing blog posts that are relevant to your industry, and connecting with people on social media on a daily basis.
Whether you're looking to make a job change or just improve your present personal brand, now is the time to get started.
But how can you position your brand to get the most out of the pandemic? During COVID-19, let's take a look at several essential approaches to build a strong personal brand.
Many of the personal brands you're familiar with and adore have developed a character with which we all instantly identify. Consider Beyoncé, who has worked hard to establish herself as "fierce," a term that we all agree best describes her. Or, think about Warren Buffet, whose name is linked to money and business success.
So, what attribute do you want to associate with your own brand? Making a list of all the qualities you want people to think of when you hear your name is a terrific exercise. Then spend some time thinking about your own brand, striking out terms until you find the one word or phrase that genuinely personifies who you are.
Personal branding, for example, is a term I use. Those are the words I want people to think of when they think of me. It's time to start on your approach now that you've gotten your word.
Every brand needs a narrative. This explains where you originated from and how your brand works. It humanizes you and makes it easier for your audience to relate to you.
Sara Blakely, the founder of the well-known underwear firm Spanx, is an excellent example of this. She describes how she came up with the concept of Spanx after being irritated with her inability to locate a fitting undergarment to wear under white slacks. While we may be hesitant to share such a personal experience, it served to humanize her and set her apart from others in her field. Her energy and ingenuity have made her well known across the world, and she has even been cited as an inspiration for other aspiring entrepreneurs.
Consider what prompted you to create your own brand in the first place. And your store doesn't have to follow a set of rules. Your company's narrative is crucial, whether you had a quick light moment of inspiration or it developed gradually over time.
Let's look at a few strategies to get the word out about your business and narrative.
LinkedIn is a must-have for anybody looking to build a personal brand. You can use their on-platform publishing to write and share specific articles for your LinkedIn audience, as well as blog posts and videos.
Another fantastic advantage of this network is the uniqueness with which you can customise your cover photo. Your cover photo, in addition to your personal photo, tells users what to expect when they go into your account. Don't let this opportunity pass you by. Choose an eye-catching graphic that communicates what you want people to know. Any of the following might be used:
- A favorite quote
- A photo of your work area
- A photograph of a recent prize you've won.
Something that is representative of your profession. This is a unique abstract picture. Take your time with these because they will establish the tone for your page. We use Canva for this since it's free, offers all the tools you need to make your cover picture look great, and contains the LinkedIn cover image proportions.
People want to connect with a person, not a brand, now more than ever. And you and your ideals are responsible for a lot of this human connection. It is important that people be able to see who you are as an individual, as well as what you stand for, what you like to do, and how these things work together with your brand.
Part of this is a candid examination of your personal brand, determining what actually reflects you and what does not. We frequently strive to reflect what we believe others want to see, which might misrepresent who we truly are. Take the time to sift out such elements so that your audience receives a more true, honest picture of who you are. The main thing that will attract people to you is your genuineness.
The benefit of social media is that it allows individuals to stay connected no matter where they are, even if they are at home. That link is vital to your personal brand's survival during and after COVID-19.
Now is the moment to start thinking about your thought leadership approach. Create content that will help you build your brand and is easy to share on social media. To represent your brand, beef up your social media platforms.
You might also devote some time to researching new content forms. Make a Facebook Live video. Instagram is a great place to share your stories. Make a YouTube channel for yourself. It's even possible that you'll start your own podcast. Despite the epidemic, there are still numerous ways to grow your personal brand and contact your target audience.
We're all missing human interaction right now. At the moment, video is perhaps the best option for us to replace that engagement.
By far, the most effective weapon at your disposal is video. This lets your audience interact with you in ways that printed information cannot. Your audience can see your face, understand your body language, and respond to your tone of voice in a video. All of this comes together to create a powerful statement.
And you can do it all from the comfort of your own home. Take a page from the book of a number of late-night hosts and others who have successfully transitioned. Set up a comfy location in your house and begin recording. You don't need any fancy equipment; most smart phones are more than capable! Your audience will enjoy it whether you're using YouTube, Vimeo, or Facebook.
Here are some tips for getting the best video results:
- Choose a place where there is enough light or set up a few lights so that people can easily see you.
- Look inside the lens of the camera.
- Smile and be cheerful.
- Be conversational; use notes if necessary, but don't rely on them.
- Video is undoubtedly the most difficult format for people to master, and I am no exception! However, video has been demonstrated to be the most beneficial content type for your company!
In-person gatherings are no longer viable, but that doesn't mean you can't participate in industry events online. Many events have gone virtual, including webinars and social media live-streaming. Speakers and participants are still needed for these events. Why not put your industry knowledge and public speaking skills to use?
Take the time to practise virtual public speaking if you haven't done so already. Sitting in front of a computer screen does appear to be more convenient than standing in front of a crowd. However, you'll discover that there's a lot more to keeping a virtual audience's interest. To produce an attention-grabbing speech, take the time to practise your delivery and topic matter.
Everything we do right now is online, from Zoom conference sessions to client engagement and, more importantly, our marketing efforts. If you aren't familiar with the digital world yet, now is the moment to get familiar with it.
Invest in yourself and your personal brand's future by taking some digital certification courses that will turn you into a digital expert. Hubpsot Academy, Twitter Flight School, and Facebook Blueprint are just a few of the free courses and programmes available. Why not take a look at what abilities you have that could help you and your personal brand?
There's a lot to be unhappy about these days, and it's rather simple to do so. A simple "how are you today?" may quickly turn into a stream of anxieties and complaints. While we're all dealing with the stress of daily existence, a pessimistic attitude might detract from or harm your personal brand.
For the time being, your digital interactions—whether through social media, email, or video conferencing—are the only way for people to communicate with you. You want them to leave feeling rejuvenated and with fond recollections of their time with you. This will encourage them to anticipate their next contact with you.
When you work from home and have dirty clothes in the next room, it's easy to let things slide. Things don't seem to be the same. When you lose your professionalism, though, it may have a long-term impact on your brand.
Your tone of speech is an important aspect of retaining your professionalism. Keep a professional tone even if you're on a Zoom call or writing an email.Another crucial aspect is how you dress. When you stepped into the office, it seemed obvious that you'd dress professionally. However, after a few months of social isolation, many people are failing at their professional clothing requirements.
However, keep in mind that how you dress for work might have an influence on your personal brand. If you work from home, you don't have to dress up, but maintaining basic standards is beneficial to your mental health. You've improved your mood.
Your personal brand should be reflected in everything you say. Whether it's a social media post or an email, you want to reflect your brand consistently. Make sure your logo appears on all of your personal branding materials, including blog entries, social media, and other digital content, if your brand has one. This keeps you at the forefront of people's minds throughout the epidemic.
Setting up your email signature line to represent your personal brand is another important strategy to employ for your brand during this time. This section includes your logo, name, and title, as well as links to previous articles you've authored. Especially during quarantine, when an email is the primary mode of contact, that signature line is precious real estate that will be seen hundreds or thousands of times. If you don't have a logo, use something in your email signature to draw attention to yourself. In mine, I promote my new book, Thriving at 50+, for example.
Traditional networking has been hampered by social separation. Some may believe that networking is nearly impossible without actual gatherings at which to meet and communicate. You can network successfully if you have the appropriate mentality and approach.
LinkedIn and other social media sites are the most popular ways to network online. On LinkedIn, for example, you may connect with individuals in your industry, read their articles, and leave comments. You may also join industry groups on LinkedIn, monitor the conversation, and participate when you have something useful to say. You can even post your thought leadership material there.
Don't forget that many industry events have yet to be migrated to an online platform. Make the most of these opportunities and search for methods to broaden your network.
It's important to remember that networking is a two-way street. Look for methods to make networking easier for others. Do you have two people in your network that may benefit from talking? Why not set up a Zoom or social media meetup to get them acquainted? In the long term, helping people in this way may be quite beneficial to your personal brand.
Your personal brand statement must be powerful, detailed, succinct, and memorable all at once. "I assist folks in reassessing their life choices in order to identify their genuine routes to success," for example. "I create long-term business concepts and marketing strategies to help small businesses succeed."
Personal branding is how you present yourself professionally inside an organisation. Consider the behaviors, qualities, and attributes that people identify with your name. It's people's impressions of you based on their encounters with you on a daily basis.