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Content Readability - Land Your Webpage On The Top Of Google Results By Improving Your Content


Content Readability - It's easy to ignore the connection between readability and SEO.

Readable material is simple to consume and comprehend for your target audience.

The text is skimmable, written at an acceptable reading level, and employs concise sentence patterns and straightforward wording.

When your information is easy to read, your audience is more likely to continue reading.

This results in a longer stay time, a lower bounce rate, and higher search ranks.

COPYRIGHT_MARX: Published on https://marxcommunications.com/content-readability/ by Keith Peterson on 2022-05-17T09:47:16.947Z

Google maintains that the readability of the content is not a ranking consideration.

Several digital marketing companies, however, believe that the contrary is true, and that content readability does — or soon will — affect rankings.

Nobody, however, presents conclusive proof to back up these claims.

What Is Content Readability?

A girl leaning her head on her hand while looking at her laptop
A girl leaning her head on her hand while looking at her laptop

Google's dictionary defines readability as "The quality of being easy or enjoyable to read."

It is the ease with which written material may be understood.

The complexity of your content is a crucial component that influences its readability.

The more complicated a sentence, the longer it will take someone to figure out what the writer is attempting to communicate.

But it isn't all.

The use of headings, paragraphs, the length of your sentences, the familiarity of your language, and even the styling all contribute to how legible your text is.

All of these characteristics influence the natural flow of your writing and the ease with which it is read.

Now, it frequently relies on your reader how much influence each component has on how readable a text is for them.

However, keeping these variables in mind might help you write a better legible article for the majority of individuals.

The Importance Of Content Readability For Readers

Readability defines how simple it is to read your material, and achieving a high level of readability is something you should strive towards.

You might be asking why, so let me explain.

For one thing, legible writing keeps visitors on your site longer since it takes less time to read.

That seems a little paradoxical, doesn't it?

However, easy-to-read content demands less effort from your site visitor and will assist them in finding the solution to their inquiry.

People will become dissatisfied and leave your website if the material is too tough to read.

People nowadays are accustomed to receiving information rapidly, and this is especially true online.

Content that is simple to read fosters trust between you and your site visitors, increasing the likelihood that they will read beyond the first phrase.

And then visit your other pages to learn more about relevant topics or your merchandise.

It's similar to starting a new novel.

If you struggle to get through the first chapter, your odds of finishing the book drop dramatically.

However, if the book is simple to read, you are more likely to complete it and purchase future books by the same author (or come back to your site more often).

The Importance Of Content Readability For SEO

SEO wooden blocks in front of a laptop
SEO wooden blocks in front of a laptop

To understand why readability might affect your results, keep in mind that search engines are always improving their capacity to mimic people.

Whereas in the early days of SEO, you could just cram your content with keywords, Google is now much better at detecting excellent material.

Furthermore, search engines are becoming better at anticipating what people want to read.

As a result, concentrating your content on readers and their experiences is the way to go.

This means that readability will become more crucial in your rankings.

What Is Good Content Readability?

There is no one-size-fits-all solution, but a grade of eight or below is the gold standard of readability for business communication.

Long sentences and passive voice should be limited to 5% or less of the entire text.

Using active rather than passive speech makes it apparent who needs to do what.

Even sophisticated subject matter may be made more accessible and entertaining by reducing sentences and employing an active voice without "dumbing down."

The finest writing makes difficult issues easy to comprehend.

Tips To Improve Your Content Readability For Your Website

A man in black scratching his head while looking at a paper on his hand with words How to improve content readability
A man in black scratching his head while looking at a paper on his hand with words How to improve content readability

Use Short And Simple Words

This is the quickest approach to raise your Flesch-Kincaid readability score.

There is no need for you to utilize long and complex terms when short and basic words are available.

People who visit an article are looking for information rather than English training.

The only reason you use tough and sophisticated terms is to brag about your vocabulary size, and no one loves a show-off.

Make A Strong Impression

A solid hook keeps visitors from leaving a page too soon.

It doesn't have to be anything special.

If it's a how-to piece, start with an explanation of a key phrase or a statement about what the reader will learn and why it's essential.

Start with a dispute and highlight the customer's difficulty if it's a case study or a tale about a customer experience.

People who have had similar problems will connect and continue reading to see how your company resolved the issues.

Regardless of how you begin, the introduction should represent the remainder of your post's content.

You won't deceive readers this way, and they won't leave the page if they don't get what they anticipated.

Make It Skimmable

According to Jakob Nielsen's research, as detailed in a Hubspot blog post, 79 percent of users skim online pages.

It might be difficult to produce material knowing that your audience will not read it all.

However, if you want to convey important information, making it skimmable will assist readers to locate exactly what they're searching for.

They will not abandon your page in dissatisfaction.

One of the simplest methods to make a piece of text more skimmable is to use formatting techniques to break up the copy.

You may divide up your information by beginning each part with a subheading.

The subheading should inform the reader about the next section's contents.

Use bold wording to attract attention to key areas.

Use them sparingly on significant areas since they can draw the reader's eye down the page.

Another effective strategy is to utilize bullet points.

If you have a lot of material to get through, putting it in bullet form might make it easier to read.

Write Conversationally

A man holding a pen and his hand pointing in a monitor with web results
A man holding a pen and his hand pointing in a monitor with web results

This is more of a broad suggestion than a rule.

When composing your blog entries, pretend you're chatting to someone in person.

You'll note that it's not written in the way we usually do.

Shorter and simpler vocabulary, as well as shorter phrases, are appropriate when writing in a conversational tone.

Guide The Reader

A brief sentence gets the reader begin.

A second brief sentence assists them in getting into a rhythm.

When you begin your essay with a simple sentence structure and shorter sentence length, it helps the reader become engaged.

As seen above, the following formula can be useful:

  • A brief, straightforward initial sentence.
  • A second brief sentence to pique the reader's curiosity.
  • A third sentence that adds information to the previous two or begins a tale.

Use Visuals If You Can

If at all feasible, incorporate some visual elements into your online writing.

Images serve to break up the text and may also add emphasis to the content.

You've undoubtedly seen that this has become a trend in many web publications during the last several years.

Every few paragraphs, there is a photo, graph, or another visual element that adds depth to the narrative.

Don't go overboard with the images, but if anything works to add impact and diversity to your narrative, use it.

People Also Ask

What Is Readability In SEO?

Readability is an important feature in online content and may significantly improve your site's search engine optimization (SEO).

The process of making your work clear and easy to digest for your intended audience is known as readability.

Marketing to your target demographic is vital.

Why Is Readability Important In SEO?

For SEO, readability is both a direct and indirect aspect.

Good readability assists your target audience in digesting your material, affecting their behavior signals, which Google tracks.

Google loves material that is easy to read and gives a positive user experience.

What Is A Good Readability?

The greater the number, the easier your content will be to read.

In most circumstances, a score of 60 or more is recommended.

Your work will be simple to understand for most persons with at least an eighth-grade education if it receives a score of 60.

(In case you're confused with US grade levels, that's an average 13-year-old.)


Whether content readability is a direct Google ranking element remains to be determined, but one thing is certain: content readability does impact your search rankings in some manner.

So make sure your blog is easy to read in order to keep your viewers from quitting and leaving your website before they've even read your material.

Improving the readability of your material will not only enhance the reading experience of your readers but will also benefit your overall SEO.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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