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Content Marketing Trends - State Of Content Marketing And Trends To Kickoff

The process of planning, creating, and sharing content with your target audience is known as content marketing trends. It assists you in increasing brand awareness, persuading customers to take action, and driving revenue.

There are various types of content marketing, such as social media and blogs, but new trends and techniques emerge each year, changing how businesses reach their audiences.

As a marketer, you must understand what your competitors are focusing on in order to develop a strategy and stand out from the crowd. Discover key statistics about the state of content marketing in 2022, as well as trends to watch for throughout the year, in this post.

Short-form Video Takes Center Stage

According to Wistia, the amount of online video watched per person per week has almost doubled since 2018. It was 18 hours per week in 2021.

Average hours of online video watched per week
Average hours of online video watched per week

For the third year in a row, consumer behavior has made video, specifically short-form video, the primary form of media used in any content strategy. As a result, 89 percent of marketers intend to maintain or increase their investments in the channel in 2022. The videos you create and where you share them are entirely dependent on your specific business needs.

Strategic SEO Tactics

HubSpot VP of Marketing Matthew Howells-Barby stated that he wants to see an increase in the number of marketers actively investing in SEO by 2020. His wish was granted: 69 percent of marketers reported investing in SEO in 2021, a 5% increase over 2020. Marketers will continue to invest in SEO in 2022 in order to provide tailored experiences for website visitors.

However, content marketers are shifting away from SEO optimization in general, with 83 percent of marketers stating that the use of strategic keywords in their content is their primary focus. Businesses want to simply appear in SERPs and create in-depth content that is unique, valuable, and distinct from what competitors offer on the same result pages.

Marketers also report that their SEO content marketing efforts will involve optimizing for mobile (64%), and backlinking and link building (64%).

Podcasting Upholds Its Reign

A mic and headpones
A mic and headpones

Podcasts will continue to dominate content marketing strategies in 2022. This is not surprising given that US consumers alone will have listened to 15 billion hours of podcasts by 2021.

So, what's the deal with podcasts? There is something for everyone on the consumer side. With 72,000 new episodes added every day (as shown in the graph below), the chances of them discovering a show that appeals to their interests are extremely high, whether it's a mystery story or a true-life story about how their favorite business was built.

Podcasts are being invested in by businesses because they provide significant benefits: "Podcasts have the ability to drive real results and pay off in terms of leads and revenue," says Zachary Bellinger, CRO at Casted. Sixty percent of podcast listeners looked for a product after hearing about it in a podcast.

It's also worth noting that 44 percent of content marketers plan to incorporate audio chat rooms into their content marketing strategies in 2022.

While audio chat rooms are a newer concept, investing in them makes sense because they provide a space for businesses to connect with audiences for genuine conversation and engagement. To learn more about the emerging channel and how other brands are using it in 2022, read this article about Clubhouse and this one about Twitter Spaces.

Virtual And Hybrid Events

A man in video call using his laptop
A man in video call using his laptop

If you thought the terms "virtual" and "hybrid" were going away in 2021, think again. They're back in full force in 2022. Virtual and hybrid events are quickly becoming a marketing industry standard. They were introduced as a byproduct of the COVID-19 pandemic and have completely transformed the industry. Both hybrid and virtual events allow us to connect and engage with more customers on a scale we haven't seen before the pandemic. Virtual and hybrid events enable audiences to interact with businesses, products, and services in new ways. Marketers who were early adopters of this trend were able to maximize their reach as a result of this shift.Virtual and hybrid events will be around in 2022, thanks to improved accessibility and engagement, so marketers should think about incorporating them into future strategies.

From BMW to Tommy Hilfiger, virtual reality (VR) technology has become an essential component of marketing strategies. Businesses are incorporating VR features into their social media and hybrid events to improve the audience experience. For example, if you're hosting a car event, you could allow potential customers to test drive various models in VR. They'll know exactly what they're getting before making a purchase this way.

The Future Of Live Streaming

Live streaming is on the rise, and it's only going to get bigger as 2022 approaches. While live virtual events will continue to be popular, brands are finding creative ways to use them to reach their target audience. Brands, for example, can interact with customers via chat or webinars while simultaneously broadcasting content to their audience. As a result, live streaming is useful not only for brands seeking to increase revenue, but also for marketers seeking to engage with customers on a more personal level. While live streaming has been a staple for media events and award shows, we've seen social platforms like TikTok collaborate with retailers like Wal-Mart to adopt the trend, which will allow users to shop their favorite products on their favorite platforms in real time. Start researching what platform is the best for live streaming and how you can create a unique experience that allows your audience to connect with your products.

Marketing is never static; it is always changing. Marketers will need to keep up with the latest marketing trends and how to best use them for success this year. Finally, what will be important for marketers this year is what has always been important: understanding your target audience and developing an engagement strategy that resonates with them. The days of a one-size-fits-all marketing strategy for your audience personas are over. In 2022, personalized and real-time content will drive successful marketing strategies.

People Also Ask

We had a difficult time narrowing down the content marketing trends that will have the greatest impact on SEO because there are so many to choose from, but here they are: Natural Language Search & Voice Search Content. Content that has been optimized for user search intent. Experiences with Personalized Content.

What Are Examples Of Content Marketing?

Content marketing is the creation and distribution of relevant, useful content to current and potential customers, such as blogs, newsletters, white papers, social media posts, emails, videos, and the like.

What Is The Content Marketing Matrix?

A Content Marketing Matrix is "a framework from which a content marketer can consider and plan how best to be there for their target audience with the right content at the right time and in the right place," according to Digital Marketing Magazine.

Conclusion

You're up to speed... for the time being. And, as long as you keep your finger on the pulse of marketing trends — and remain open to change — your company will not fall behind.

It's always important to keep up with what's going on in your industry, and being aware of these trends is one way to do so. If you decide to incorporate one of these trends into your marketing strategy, make sure it is relevant to your company's needs and will help you achieve your objectives.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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