Marx Communications
Marx Communications

How To Be The Best At Content Marketing During A Pandemic

How To Be The Best At Content Marketing During A Pandemic

We are living in unprecedented times. These are uncertain times. It's a bad moment. These are all phrases that have been used to characterize the current pandemic.

Keith Peterson
Last updated: Nov 28, 2021 | Nov 27, 2021

Table of Contents

We are living in unprecedented times. These are uncertain times. It's a bad moment. These are all phrases that have been used to characterize the current pandemic. But how does this affect your content marketing, thought leadership, and personal branding efforts? Is it possible to maintain your content marketing in the event of a pandemic? And how can you use this time to not only "get by," but to flourish with your content marketing strategy? Let's address these and other concerns.

Why Shouldn't Your Content Marketing Come To A Stop?

content marketing during a pandemic

The need for content is still tremendous. Even when individuals are confined at home or dealing with the new challenges that this virus has thrown their way, they continue to consume material, and in some cases, demand for content has even increased.

Consider your target audience for a moment. Consider how their requirements have evolved. Working from home is becoming more popular. They may have had to adjust their company model in order to reach clients. This is uncharted ground for many. As a result, employees are working quickly and looking for fresh solutions to meet their latest changes.

As a result, now is the most important time to start developing personal branding and thought leadership content. Connect with people when they're looking for solutions, and they'll remember you long after the crisis is through.

Even if content marketing is here to stay, we must adjust our content marketing strategy to the changing environment.

What's the best way to go about it?

Let's look at the precise changes you can make to your content marketing strategy in the event of a pandemic.

In Time Of A Pandemic, Here Are Some Tips On How To Stand Out With Content Marketing

Concentrate on What Works

You've probably figured out what works and what doesn't by now. This holds true for your products, blogs, and even social media networks.

So, what do you do with the items that don't seem to be working? You're the one who cleans the house. This helps you to concentrate more of your attention on what works while letting go of what doesn't.

This is especially true with social media platforms. You may have started by creating every social network account under the sun, and now you have a slew of profiles that are rarely used. It's time to cancel such accounts and concentrate your efforts on those with a large audience and high levels of interaction.

Your content library is no exception. Examine what information is accumulating dust on your shelves; it might be old, obsolete, or just no longer fits with your brand image. Clean it up and see what you can rescue, clean up, and update for today's audience.

Be A Person

Right now, your human side is perhaps your most significant asset. People desire to connect during this catastrophe. They don't want to engage with a faceless corporation that merely parades its latest items while attempting to sell them something. They desire to communicate with others.

As a result, make your brand as personable as feasible. Showcase the qualities that make you human, such as generosity, humor, self-awareness, and humility, to name a few.

You may, for example, provide client testimonials that demonstrate how you've assisted them through this difficulty. You may even demonstrate how members of your staff are dealing with the situation while assisting clients. All of this emphasizes a very personal part of your business that is critical to building relationships with your audience.

Create A Deal

While brief blogs and social media postings are excellent content marketing tools, they should only be considered appetizers. But you'll need something to eat for the main course — the steak, if you will. This is a more mature, lengthier piece of information that will pique people's curiosity. It might be a white paper, a video, a checklist, or an ebook.content marketing tools, they should only be considered appetizers. But you'll need something to eat for the main course — the steak, if you will. This is a more mature, lengthier piece of information that will pique people's curiosity. It might be a white paper, a video, a checklist, or an ebook.

You should take the time to make your offer truly unique, regardless of the structure you pick. Put all of your knowledge and experience into it. Develop it to be the pinnacle of your content portfolio.

Not everyone will appreciate your offer; some folks come only for the appetizers. However, it will be a fantastic tool to identify and nurture those who have a genuine interest.

Make Use Of Video

Video is still a major element in the content world. Video has been proved to increase viewer engagement. Everyone agrees that video is where it's at, whether it's customers, executives, or other marketers.

I realize that shooting video might be intimidating. It does, however, become simpler with practice and is well worth the effort. Why not use a tool like Lumen5 to help you make low-stress films from blog entries you already have on hand?

As you gain confidence, you might begin to videotape yourself. To do basic editing activities, all you need is a smart phone and an app on that phone.

Once you've mastered video, it'll open up a whole new world of possibilities for you. Video may be used to...

  • Discuss the current state of the industry
  • Introduce new items to the market
  • Interview people who are experts in your industry
  • Share a behind-the-scenes look at your day at work
  • Introduce your team members to the audience

There are several methods to use video into your marketing approach.

Adapt To The Times

It's time to give your content marketing strategy a good spring cleaning. Examine your strategies and ask yourself if they are appropriate for this epidemic. If it doesn't, toss it out.

Consider what themes are on your content development calendar as well. Determine which issues are still relevant to your audience and which should be postponed until after COVID-19.

Now that you've "cleaned house," it's time to consider what strategies would work best for your brand during the epidemic. Should you increase your social media spending? Is today the right moment to collaborate? Should you continue to work on your personal branding? All of these are important topics to consider when it comes to your brand and what's going on in the globe.

Prioritize Your Audience

You've most likely been doing this if you've had a successful content marketing plan. The audience's requirements are constantly addressed in good content.content marketing plan. The audience's requirements are constantly addressed in good content.

Of course, your audience's requirements have altered as a result of the epidemic. The question is whether your content is evolving to match those demands.

Consider your audience's concerns and issues during COVID-19. Then devise a plan that addresses those issues and, in certain cases, offers a solution.

Consider The Long Term

It's tough to tell how content marketing is doing in these unpredictable times. Things can shift abruptly and without notice.

What's our advice? Don't get too worked up over the small changes you observe in your content marketing efforts and ROI on a daily basis. Take a break from your analytics dashboard and concentrate on content production and audience engagement.

You may get stressed out just like watching a football game if you overanalyze every play, every fumble, and every missed chance. Before you start thinking about your squad, it's better to take in the entire game. In the same way that you should strive to absorb the large picture in your content marketing and personal branding, you should try to absorb the big picture in your content marketing and personal branding. Concentrate on doing your best and waiting a few months to see how the stats turn out.

Video will be loading soon. Please wait...

Improve Your SEO

content marketing during a pandemic

Despite all of the high-tech tools available for content marketing, SEO remains one of the most crucial strategies.content marketing, SEO remains one of the most crucial strategies.

People's first option for finding solutions to their inquiries is Google and similar search engines. You can ensure that your high-quality content reaches new readers by committing effort to SEO best practices. Your organic reach may explode if you take the effort to get your material on Google's first page.

The appropriate keyword or phrase is the first step in SEO. Choose keywords that are relevant to your audience's queries yet aren't too competitive to be out of reach. Then double-check that your keywords appear in all of the appropriate locations throughout your article, including...

  • 3-5 times throughout your article
  • Title
  • Description (meta)
  • Images' alternative text
  • Tag H2

Keeping such SEO best practices in mind will assist to increase the exposure of your content.

Keith Peterson | I'm an expert IT marketing professional with over 9 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Related

10 Simple Strategies To Boost Your B2B PR Campaign

Nine times out of ten, a company seeking public relations believes success to be quoted in the press, with the prestige of the publication determining the level of success.

B2B PR Strategy: Best 8 To Get Media Attention

Our B2B PR strategy is a complicated machine that includes earned, owned, shared, and sponsored media components. We're going to focus on the earned media aspect of your public relations strategy today.

How To Effectively Handle Bad PR?

Even if a firm accomplishes everything correctly, it may acquire unfavorable press at some point throughout its existence. That doesn't imply you should ignore it and hope it goes away if it happens to your organization.

How To Generate More B2B Leads -Top 6 Strategies

What is the success rate of your B2B lead creation strategy? Clients frequently tell us that their lead generation isn't generating the amount of leads they require. We've devised six easy-to-implement lead generating tactics to assist you get off the lead gen treadmill. Are you ready to be pumped up?

What You Need To Know About Inverted Pyramid Style For Press Release?

Writing a press release for a newspaper is not the same as writing a product brochure. In a brochure, you may have the creative freedom to be personal and assertive. A newsletter, on the other hand, does not come with such a license.

Media Alert Vs. Press Release

Public relations departments will provide a variety of content aimed at promoting a company. Press releases and media advisories are two significant sorts of promotions that marketers should be aware of. They may give media reps exactly what they need in this fashion, resulting in increased traffic, subscribers, and sales.

How to Modernize Learning & Development to Allow for Talent Mobility

As a hiring manager, your goal is to hire top talent. You want employees who can grow with the company and in a perfect scenario, shift between positions without you having to hire someone else. But when it comes to improving talent mobility, the pieces need to fit together perfectly. In addition to talent management, here’s what you need to do to enhance learning and development within your company.

Effective PR Hacks To Build And Implement Your Own Strategy

Today, all public relations teams should have a development attitude. Doing PR for the sake of doing PR is the same as doing nothing at all. Having a growth mentality entails a lot of experimenting to understand what will help your business and achieve awesome outcomes.

SEO For Business: How To Strengthen Your PR With Links

When people first started using SEO for business, it was considered a separate discipline from traditional PR. However, as Google's algorithm has changed, SEO and PR have become inextricably linked. Businesses have realized the value of leveraging public relations to improve SEO results.

SEO And Public Relations: Why It's Important And How Does It Work?

Not long ago, PR and SEO had no link at all — each had its own aims and digital marketing procedures that did not overlap. Today, however, SEO and public relations are essentially interwoven - while both exist on their own, they serve to increase each other's online influence and may be quite powerful when employed together.

What Are The Best Practices in B2B Public Relations That Will Drive Success?

In the previous 15 years, public relations has changed dramatically, and B2B PR is no exception. How can you be sure you're following the best practices for B2B public relations as new technology and approaches emerge? Let's take a look at what you'll need to excel in public relations today.

© Copyright 2021 Marx Communications All Rights Reserved

Terms & Privacy | admin@marxcommunications.com