• Business
  • SEO
  • Social Media
  • Branding
  • Ads
  • Others

Community Crisis - A Proactive Way To Deal With It

Community crisis - If you work hard, there is a good chance that you will have to deal with it. It could be a traumatic event, a fight on a forum, or a whole group of people who don't like it. In that case, you'll have to avoid landmines and be aware of things that make people in your community angry.

Negative news is usually what people see in the headlines and on their news feeds. People can do a lot more than that. During dark times, communities can shine as positive and inclusive places. It's your job to take care of your members, even when there is a lot going on.

Identify Risks

Risk on dice
Risk on dice

In order to handle a crisis well, you need to think about the risks that your company might face. Organize a brainstorming session and invite people from all the different departments to come up with a complete list of all the possible risks. These can be anything from a natural disaster to a computer crash, and they can happen at work, in cyber attacks, or with defective products.

Then, look at each risk and figure out how likely it is to happen and how bad it will be for the organization. Then, put each one in a certain order. With this in-depth study, you will learn that some risks can be avoided by changing work processes and changing the way things are done now. As an example, you could cut down on the risk of cyber attacks by getting good antivirus software and giving your employees regular cyber security training.

Define An Action Plan

Plan a and plan b writte on note
Plan a and plan b writte on note

After you figure out what risks there are, you need to figure out how many people and what kind of things you need to be ready to deal with them. A crisis management plan takes into account all possible scenarios and has plans for how to respond to them. It might have a Business Continuity Plan (BCP), a Business Recovery Plan, an evacuation plan, or something else.

When there is a crisis, it is important to be ready and have a plan for how to deal with it. Why? As you are likely to react differently (less efficiently) when you are under a lot of stress when you have to deal with a real crisis.

Keep in mind that a crisis management plan needs to be changed and updated all the time because risks are likely to change. It must also be tested to make sure it works.

Define Messages To Transmit

White and blue bubble heads
White and blue bubble heads

All of the people who work for, buy from, or work with the company need to be told what's going on during a crisis. messages will therefore be different depending on who they are meant for and what media are used to spread the information (website, social media, press, etc.). Remember that the main point should be easy for everyone to understand. Try to be as honest as possible and don't try to hide the fact that there is a problem at the risk of losing all credibility.

A lot of people send the first messages in a way that's like an alert message. Then, you have to talk about how the situation has changed. Keep a close eye on the disaster scenarios you came up with in the first step when you start working on your messages.


A crisis can be a real test for the company. This is what you need to know. However, if it's well-managed, it can open up new opportunities for people by making them think outside the box and encouraging them to move forward by bouncing back. Internally, a crisis can be a chance to build teamwork and make employees feel like they belong. People who aren't inside the company may think it's a good time to show off the company's strength and quickness.

Improve or strengthen the image and reputation of your business if you handle a crisis well.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Discussion & Comments (0)

    Recent Articles

    • SEO For Reputation Management - The Ultimate Guide To Making Your Website Prosper

      SEO For Reputation Management - The Ultimate Guide To Making Your Website Prosper

      Search engine optimization and other tactics are used in SEO for reputation management to enhance the way brands (businesses, people, goods, services, and political bodies) are seen online. You certainly realize how significant your company's brand reputation is, but do you realize how critical it is?

    • Real Estate SEO Mistakes That You Should Avoid

      Real Estate SEO Mistakes That You Should Avoid

      SEO, or search engine optimization, is one of the most important aspects of any online marketing campaign. The problem is that many real estate professionals are making common mistakes that can hurt their chances of ranking high on search engine results pages. In this blog post, you'll discover some of the most common SEO mistakes and how to avoid them.

    • How To Make Your Posts Go Viral On Instagram Without Doing Much?

      How To Make Your Posts Go Viral On Instagram Without Doing Much?

      If you’re the one who has a newly created page on IG and thinks about how they can develop it right now without putting in too much effort, this article is obviously for you. But before we talk about how to do this, we need to dispel a few prejudices that people have about the paid promo sphere.

    • Top 3 B2B Content Marketing Tips

      Top 3 B2B Content Marketing Tips

      Marketing to consumers and marketing to companies follow a similar strategic route, but there are some important distinctions. Using content marketing to assist each stage of the sales funnel makes it easier to seal the transaction. But where do you begin, and what kind of material should you produce for B2B content marketing?

    • How To Launch A Career In Brand Design

      How To Launch A Career In Brand Design

      Branding may seem like a fairly new thing for businesses, but in fact, it's only how branding occurs that has changed. In the past, it was usually an outside advertising agency that came up with what we would today call a brand for a product or service.

    • Top SEO Tools Used By Professionals

      Top SEO Tools Used By Professionals

      SEO (Search Engine Optimization) is a broad subject that incorporates all the strategies used to optimize a website in such a way that it goes up the rankings on search engine results effectively. SEO professionals examine, assess, and measure the performance of any website using multiple methods.

    • Most Popular Marketing Techniques For Mobile Applications

      Most Popular Marketing Techniques For Mobile Applications

      A basic grasp of the many methods of promoting a mobile app is crucial. Once you can gauge with the most commonly used marketing techniques, you'll have a better grasp on how to combine these techniques for an effective app marketing plan.

    • SEO Automation - Get Your Website Found On The First Page Of Google

      SEO Automation - Get Your Website Found On The First Page Of Google

      SEO Automation is a clever approach to automating repetitive processes that would otherwise be done manually. You may attain your goals considerably faster if you use the greatest tools on the market.

    • How To Become A Public Relation Specialist

      How To Become A Public Relation Specialist

      A public relations expert is someone who generates and maintains their employer or customer's favorable public image. You compose media publications, organize and direct public relations and raise funding for your group.