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How To Effectively Handle Bad PR?

Even if a firm accomplishes everything correctly, it may acquire unfavorable press at some point throughout its existence. That doesn't imply you should ignore it and hope it goes away if it happens to your organization.

Keith Peterson

What Are The Best Practices in B2B Public Relations That Will Drive Success?

In the previous 15 years, public relations has changed dramatically, and B2B PR is no exception. How can you be sure you're following the best practices for B2B public relations as new technology and approaches emerge? Let's take a look at what you'll need to excel in public relations today.

Keith Peterson

B2B PR Strategy: Best 8 To Get Media Attention

Our B2B PR strategy is a complicated machine that includes earned, owned, shared, and sponsored media components. We're going to focus on the earned media aspect of your public relations strategy today.

Keith Peterson

10 Best Press Release Distribution Services for 2021

Businesses devote a great deal of time and effort to becoming the best they can be. To maximize revenue and ensure viability, they will need to engage in effective communication, marketing, and sales activities.

Keith Peterson

How To Use Social Media To Succeed In B2B Small Business PR

Are you a small B2B fish in a sea of large fish that is social media? Do you want to convince potential customers that you're serious about your business and that you're here to stay? Then devise a killer B2B social media strategy to boost your small business's public relations.

Keith Peterson

Surprising B2B PR Survey Results & Infographic

Our survey of B2B PR practices has yielded findings. The main takeaway: Traditional PR approaches are being eaten alive by social media. The informal study, conducted online in March 2013, revealed that social media is by far the most popular method of news distribution, with press releases trailing far behind.

Keith Peterson

What Is Thought Leadership & Improve Your Skills

What does it mean to be a thought leader? For years, business owners and entrepreneurs have struggled with this question. Year after year, the definition seems to grow, while the term itself has exploded in search engines all across the internet.

Keith Peterson

How to Do Beauty Product Public Relations Properly

Getting a position inside a glossy magazine, along with celebrity endorsement, was the only way for beauty and makeup products to gain noticed back in the day. Much has changed since then, but one thing remains constant: public relations is still vital in the beauty industry.

Keith Peterson

7 Tips For Writing A Great Media Pitch Subject Line For Press Release

When you think about writing a press release, you probably think about developing a message that attracts attention, is informative, and provides media contacts with all of the information they want in order to persuade them to become more interested.

Keith Peterson

B2B Case Studies How To Seize Every Marketing Opportunity

Let's face it, no one enjoys the prospect of a blind date. When confronted with a circumstance like this, most of us turn to the internet and social media to learn more about the potential mystery person.

Keith Peterson

How To Improve Your B2B Content Marketing Strategy

In many firms, a solid B2B content marketing approach has become a foundation. However, many businesses are reaching a snag and aren't getting the outcomes they want. What should they do in this situation?

Keith Peterson

Data Storytelling: Best 5 Ways To Get Media Coverage

Data and storytelling are probably not two things you'd associate with each other. They do, however. Data storytelling may help you turn dry information into intriguing stories, which could result in high-profile media attention for your company.

Keith Peterson

The Disadvantages Of Bad Publicity

We live in a world where society's needs for various resources are increasing, and with these demands comes an increase in expectations. In other words, you can't simply walk away from a bad decision.

Keith Peterson

10 Simple Strategies To Boost Your B2B PR Campaign

Nine times out of ten, a company seeking public relations believes success to be quoted in the press, with the prestige of the publication determining the level of success.

Keith Peterson

What is a Byline?

A byline is a small phrase in design that indicates the author's name of an article in a publication. The byline, which can be found in newspapers, magazines, blogs, and other publications, notifies the reader who wrote the content.

Keith Peterson

Best 10 Ways To Improve B2B Public Relations

Finding a journalist to answer your email, let alone cover your story, is difficult in the B2B public relations world. What's up with that?

Keith Peterson

The Best B2B Strategy To Get Killer PR Results

One of the most important components of a successful public relations campaign is a strong B2B strategy. Unfortunately, it's also an ingredient that many businesses overlook when launching a campaign.

Keith Peterson

How To Make An Effective Public Relations Slogan

It can be difficult to come up with the appropriate tagline. You want something short and sweet that sums up who you are, what you do, and why people should choose you.

Keith Peterson

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