• Business
  • SEO
  • Social Media
  • Branding
  • Ads
  • Others

Business - Build, Expand & Manage Your Company

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

  • The Best B2B Strategy To Get Killer PR Results

    The Best B2B Strategy To Get Killer PR Results

    One of the most important components of a successful public relations campaign is a strong B2B strategy. Unfortunately, it's also an ingredient that many businesses overlook when launching a campaign.

  • The Difference Between Press Release And Media Advisory

    The Difference Between Press Release And Media Advisory

    Spreading the word about your company raises its visibility. As part of your public relations strategy, you will create a media kit and a distribution plan for media advisories and press releases, also known as media releases. A well-planned public relations strategy comprises both media advisories and press releases.

  • How To Optimize Your B2B Landing Pages For Lead Conversion In 5 Steps!

    How To Optimize Your B2B Landing Pages For Lead Conversion In 5 Steps!

    Conversion and lead generation It's a major priority for every B2B marketer! Despite this, many marketing professionals and business owners have difficulty with this task. Do you want to get a head start on the competition? Here's a quick primer on how to create a landing page that's both successful and optimized.

  • Top 20 B2B Lead Generation Tools You Must Use In November 2021

    Top 20 B2B Lead Generation Tools You Must Use In November 2021

    From generating appealing offers, calls to action, and landing pages to nurturing leads after they download your offer, B2B lead generation techniques have a lot of moving pieces. The correct lead generation tools may take the worry out of the process, allowing you to concentrate on growing your business.

  • Media Advisory Vs. Press Release: What Is The Difference?

    Media Advisory Vs. Press Release: What Is The Difference?

    Public relations departments will create a variety of material to promote a company. Press releases and media advisories are two crucial sorts of advertising that marketers must understand. As a result, businesses can provide media representatives with exactly what they want, resulting in increased traffic, subscriptions, and sales.

  • Strategies On How To Manage Media leakage

    Strategies On How To Manage Media leakage

    That's not going to happen. If you believe leaks are unavoidable, you are mistaken. With the Internet, anyone can be a publisher. As a result, your plans might be leaked to anybody. It is necessary to anticipate leaks.

  • 10 Tools To Improve Your B2B Small Business

    10 Tools To Improve Your B2B Small Business

    It takes a lot of courage to start your own B2B company. Even the faint of heart will be scared away by the prospect of being your own boss and all the responsibilities that come with it.

  • Earned, Paid And Owned Media: PR Strategy To Succeed With Each

    Earned, Paid And Owned Media: PR Strategy To Succeed With Each

    The three avenues via which a brand may obtain visibility and connect with the public are paid media, owned media, and earned media.

  • Best Open Letter To Public Relations Professionals In November 2021

    Best Open Letter To Public Relations Professionals In November 2021

    PR is changing at breakneck speed. In reality, the face of public relations as we know it today will be very different in five years. Despite this, many PR professionals today, armed with media placements and endless proposals, remain firmly rooted in the past because it is so familiar. Confession: I, too, am a B2B PR business owner with one foot stuck in the past.

  • How To Write A White Paper In 2021?

    How To Write A White Paper In 2021?

    White papers are a popular and effective content marketing technique. They can be used to establish your business as a thought leader, present helpful and persuasive research and information about your products and services, and create leads.

  • Everything You Need To Know About Public Relations Games

    Everything You Need To Know About Public Relations Games

    The gaming business has grown saturated with numerous firms, from major corporations like Epic Games to tiny game companies like Mobius Digital, since the days of arcades to the development of handheld platforms. Surprisingly, even when not intended, the public has had a significant influence throughout the history of gaming. Video game public relations has always been an outgrowth of the art of game design. Abstract language and creative thinking are used by public relations specialists to pitch audiences on games and immersive experiences that meet their interactive demands.

  • 5 Steps On Marketing Process

    5 Steps On Marketing Process

    Marketing is the process through which businesses create value for customers and establish strong client relationships in order to obtain value from them. The marketing framework has five steps in which value is created for customers and marketers capture value from them in return.

  • 10 Ways To Succeed In Thought Leadership Strategy In B2B Marketing

    10 Ways To Succeed In Thought Leadership Strategy In B2B Marketing

    Climbing a mountain is similar to thought leadership strategy. There are no shortcuts available. Working your way to the top takes a lot of time and effort, but once you're there, man, what a view! You'll also have the advantage of being taller than your rivals.

  • The Bottom Line About PR

    The Bottom Line About PR

    Public relations as a corporate growth strategy has always had its detractors, mostly because it may be difficult to precisely quantify the effectiveness of a campaign. However, when done effectively and efficiently, public relations may significantly add to your company's bottom line and speed your progress toward meeting business objectives.

  • How a B2B Copywriter Can Help You Sell Your Products

    How a B2B Copywriter Can Help You Sell Your Products

    Business-to-business is abbreviated as B2B. B2B copywriting services help companies create marketing pieces that advertise their products or services.

  • 4 Steps to Identifying Your Ideal Buyer B2B Persona

    4 Steps to Identifying Your Ideal Buyer B2B Persona

    According to a Demandbase survey, one to six people are involved in roughly 79 percent of B2B sales. According to the same report, 45 percent of B2B buyers began spending more time on research in 2018, while another 45 percent began researching utilizing numerous sources (compared to the previous year).

  • 4 Steps to Successful Brand Development

    4 Steps to Successful Brand Development

    The process of generating and distinguishing your company's image, products, and services from those of your competitors is known as brand development. Aligning your brand with your business objectives, conveying your brand to your target market, and upgrading or reinforcing your brand as needed are all part of the development process.

  • Managing Business Relationships in 2021

    Managing Business Relationships in 2021

    In the corporate world, no company is an island. Each business is entangled in a complicated web of interactions with its customers, suppliers, and other stakeholders. What happens in these partnerships has a big impact on a company's performance.

Comments (0 comments)