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Business - Build, Expand & Manage Your Company - Page 5

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

  • Website Vs Social Media - Why Owning Your Own Website Is Better Than Social Media

    Website Vs Social Media - Why Owning Your Own Website Is Better Than Social Media

    It’s a great question that get asked more often than you’d imagine – “website vs social media“, which is best for you? Why would you want to build a website that has numerous costs (domains, hosting, designers, SEO, updates, maintenance, and more), when you could just setup social media pages for your business on sites like Facebook, LinkedIn, Twitter, and Instagram… for FREE?

  • Growth Financing - Challenges And Opportunities Of Growth Financing In Your Business

    Growth Financing - Challenges And Opportunities Of Growth Financing In Your Business

    Growth Financing is a company’s use of debt, equity and hybrid financing techniques to achieve business expansion in a cost-effective manner. The focus of growth financing should be on identifying the optimal financing solution for a company.

  • From Idea To Maturity: The 5 Stages Of Business Growth

    From Idea To Maturity: The 5 Stages Of Business Growth

    Are you just starting out on your journey to becoming a successful business owner? Do you feel prepared for the challenges that lay ahead? If not, it’s important to know the five stages that your business needs to go through to experience optimal growth and, ultimately, optimal success.

  • Successful Business Blogs - Characteristics Of A Top-Notch Business Blog

    Successful Business Blogs - Characteristics Of A Top-Notch Business Blog

    When done correctly, successful business blogs are the hub of all sales and marketing efforts. Good blog articles continuously drive traffic and sales leads and arm sellers with the information they need to communicate quickly and effectively with prospects.

  • Lessons From Blogging - Lessons On How To Master The Internet To Engage More Buyers

    Lessons From Blogging - Lessons On How To Master The Internet To Engage More Buyers

    Blog writing is one of the most difficult and rewarding things you can do for fun. It requires us to master a whole new area with a lot of variables, learn new skills, find out things we wouldn't have known otherwise, and work on growing. But it gives us a community of bloggers and helps us learn important things along the way. We will list down lessons from blogging that will help you.

  • Map Pricing - What Is A Minimum Advertised Price (MAP) Policy, And Why Is It Important For Your Brand?

    Map Pricing - What Is A Minimum Advertised Price (MAP) Policy, And Why Is It Important For Your Brand?

    A minimum advertised price policy, or MAP policy, is an agreement between a manufacturer or brand and its resellers not to advertise the price of a certain product below a certain price. MAP pricing is not a legal requirement. Instead, it is an agreement between sellers and buyers to price products at or above a certain price.

  • Pay Per Click Marketing - Win The Battle With Your Competitors

    Pay Per Click Marketing - Win The Battle With Your Competitors

    Pay-per-click, or PPC, advertising is something you've probably seen before if you've ever used Google or another search engine and looked at the ads next to the search results.

  • Influencer Marketing Crowd Crowdfunding - The Magical Mix Of Brands And Influencers

    Influencer Marketing Crowd Crowdfunding - The Magical Mix Of Brands And Influencers

    Using influencer marketing and crowdfunding in tandem has a number of advantages, which we'll go through in this piece. The combination of influencer marketing crowd crowdfunding is a powerful tool for growing your business!

  • Scenes - How To Use For Your Community And Its Best Alternatives

    Scenes - How To Use For Your Community And Its Best Alternatives

    Scenes is designed to be the best tool for communities. Hosts voice (and chat) communities to meet and hangout with like-minded people.

  • WhatsApp And Telegram - What Works Best For Your Business?

    WhatsApp And Telegram - What Works Best For Your Business?

    WhatsApp and Telegram are two of the worst places to run your community if your goal is to scale beyond a few hundred members.

  • Discord - Is Discord For Business A Fit For The Digital Workplace?

    Discord - Is Discord For Business A Fit For The Digital Workplace?

    Discord is a free voice, video, and text chat app that's used by tens of millions of people ages 13+ to talk and hang out with their communities and friends. People use Discord daily to talk about many things, ranging from art projects and family trips to homework and mental health support.

  • Slack - What Is Slack, And Why Do People Both Love And Hate It?

    Slack - What Is Slack, And Why Do People Both Love And Hate It?

    Slack is a workplace chat app that’s so popular, the company that owns it was valued at more than $20 billion. You’ve probably seen it mentioned in the news. If you haven’t used it yet, here’s what you need to know.

  • Reward System - Reward Schemes For Employees And Management

    Reward System - Reward Schemes For Employees And Management

    Reward system refers to all the monetary, non-monetary and psychological payments that an organization provides for its employees in exchange for the work they perform.

  • Community Leaders - What Is A Community Leader And How To Become One

    Community Leaders - What Is A Community Leader And How To Become One

    Community leaders plays a prominent leadership role in guiding, directing, and organizing people to help make the community a better place for all residents. As a community leader, your job duties vary depending on the city and the issues being addressed.

  • Most Popular Marketing Techniques For Mobile Applications

    Most Popular Marketing Techniques For Mobile Applications

    A basic grasp of the many methods of promoting a mobile app is crucial. Once you can gauge with the most commonly used marketing techniques, you'll have a better grasp on how to combine these techniques for an effective app marketing plan.

  • Online Community - Growing An Online Community Best Practices

    Online Community - Growing An Online Community Best Practices

    Online community can create meaningful connections that lead to long-term relationships -- but if you only have conversations online, you risk losing that personal touch. If you want to have more personal interactions with your customers, it might be time to add a human touch to your marketing by turning email flows and comment chains into offline communities.

  • Social Media Manager Vs Community Manager - Who Does What? The Core Differences Between The Two

    Social Media Manager Vs Community Manager - Who Does What? The Core Differences Between The Two

    Community managers and social media managers can play an important role in a company's growth plan. Here's a comparison between social media manager vs community manager to show the key differences.

  • Community Managers - What Is A Community Manager And How To Recruit And Hire One

    Community Managers - What Is A Community Manager And How To Recruit And Hire One

    Community Managers serve as the face of a company. They are generally responsible for managing and handling communications in both directions. Community Managers re involved in various activities such as communications, PR, social media, events, and content creation.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.